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Product Manager Adtech Jobs in Virginia (NOW HIRING)

Urban Legend

Product Manager - UX Focus

Alexandria, VA · On-site

The Role We're looking for a design-minded Product Manager to join our product team and report ... Startup, marketplace, adtech or creator economy experience is a plus. * Strong visual design and UX ...

Adtech

Senior Full Stack Developer (Java)

Ashburn, VA · On-site

$53.75 - $69.25/hr

... and products is legal, safe, and secure. In response to this challenge, ADTECH, as a trusted ... Hands on experience with Software Source Code Management tools (e.g. Bit Bucket, Git) * Hands on ...

Pixalate, Inc.

Forward Development Engineer

Mclean, VA · On-site

$110K - $160K/yr

Manage the technical roadmap for your product within each sales opportunity * Collaborate with ... Experience at an adtech company, DSP, SSP, publisher, ad verification platform, or measurement ...

Pixalate, Inc.

Forward Development Engineer

Mclean, VA · On-site

$110K - $160K/yr

... Product Management • Own a specific product line as its deep SME in the field • Manage the ... AdTech Domain Experience - Required • Direct, hands-on experience in the digital advertising ...

AppsFlyer

Execute go-to-market strategies for new products and market opportunities within Korea and Japan ... sales within mobile AdTech, SaaS, or digital advertising * Proven revenue growth through ...

Pixalate, Inc.

Contracts Counsel

Mclean, VA · On-site

$145K - $210K/yr

... Product, and executive leadership to enable business transactions while managing legal risk. This ... Stay current on relevant legal developments in adtech, data privacy, AI regulation, and digital ...

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Product Manager Adtech information

What does a Product Manager in Adtech do?

A Product Manager in Adtech is responsible for guiding the development and strategy of advertising technology products, such as platforms for buying, selling, and optimizing digital ads. They work closely with engineering, sales, and marketing teams to identify market needs, define product features, and ensure a seamless user experience. Their goal is to create innovative solutions that help advertisers and publishers maximize performance and revenue while navigating the complexities of digital advertising ecosystems.

What are the key skills and qualifications needed to thrive as a Product Manager in Adtech, and why are they important?

To thrive as a Product Manager in Adtech, you need expertise in product lifecycle management, digital advertising concepts, data analysis, and a relevant degree such as in business, marketing, or computer science. Familiarity with ad serving platforms, programmatic advertising systems, analytics tools (like Google Analytics), and certifications such as IAB Digital Media Buying and Planning can be highly beneficial. Strong communication, stakeholder management, and strategic thinking are critical soft skills for success in this fast-evolving sector. These skills ensure effective product development, seamless collaboration, and the ability to drive innovation in the competitive adtech landscape.

How does a Product Manager in Adtech typically collaborate with engineering and sales teams to launch new features?

As a Product Manager in Adtech, you will regularly work cross-functionally with both engineering and sales teams. You’ll translate market and client requirements into clear product specifications for engineers, ensuring technical feasibility and timely delivery. Collaboration with sales is also crucial, as they provide direct feedback from clients and help prioritize features that drive revenue. Frequent meetings, joint planning sessions, and clear documentation are key to keeping everyone aligned and ensuring successful product launches.

What is the difference between Product Manager Adtech vs Data Analyst?

AspectProduct Manager AdtechData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; experience in AdtechBachelor's in Statistics, Data Science, or related field; analytical skills
Work EnvironmentCross-functional teams, product development, marketingData analysis, reporting, data visualization
Employer & Industry UsageAdvertising agencies, tech companies, media firmsMarketing firms, tech companies, research organizations

Product Managers in Adtech focus on developing and managing advertising products, coordinating between teams to optimize ad campaigns. Data Analysts interpret data to inform business decisions. While both roles require analytical skills, Product Managers are more involved in product strategy and development, whereas Data Analysts focus on data interpretation and reporting.

What are popular job titles related to Product Manager Adtech jobs in Virginia? For Product Manager Adtech jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Product Manager Adtech jobs in Virginia look for? The top searched job categories for Product Manager Adtech jobs in Virginia are:
What cities in Virginia are hiring for Product Manager Adtech jobs? Cities in Virginia with the most Product Manager Adtech job openings:
Product Manager Adtech jobs near you

Product Manager - UX Focus

Urban Legend

Alexandria, VA • On-site

Full-time

Medical, PTO

Re-posted 16 days ago

Job description

About Urban Legend
Urban Legend is a platform that empowers creators to promote issues that matter to them. We eliminate the hassle of traditional brand deals and give creators control over the issues they promote and the content they post.
Organizations with powerful ideas are finding it harder than ever to break through and reach new audiences. Creators are seeking more opportunities to use their voice for positive change and get rewarded for the results they drive. Urban Legend brings together these mission-driven organizations and creators who have the credibility, passion, and audience relationships to spark meaningful engagement.
The Role
We're looking for a design-minded Product Manager to join our product team and report directly to the SVP, Product. You'll be active across the Urban Legend platform-creator experience, campaign management, advertiser tools, and analytics-managing the planning and execution of software projects from spec through release. This is a hands-on, execution-heavy role. You'll write clear requirements, keep engineering unblocked, manage the backlog, and make sure what ships is strategically aligned and meets real user needs. What sets this role apart is a strong emphasis on design: you'll work closely in Figma, drive UX decisions, and bring visual and interaction design sensibility to everything you touch.
What You'll Do
  • Write clear PRDs with unambiguous requirements, acceptance criteria, and edge-case coverage for features across the platform.
  • Manage the backlog and delivery process: sprint planning, ticket grooming, bug triage, release notes, and QA plans.
  • Prototype in Figma-wireframes, user flows, and state diagrams-working alongside (or ahead of) designers and engineers.
  • Drive UX decisions: information architecture, interaction models, and interface copy that's clear, consistent, and on-brand.
  • Collaborate daily with engineering to scope work, resolve blockers, and ensure high-quality releases.
  • Translate business rules (e.g., results-based payouts, campaign eligibility, content attribution) into product logic and clear system requirements.
  • Participate in discovery activities: user interviews, creator feedback sessions, and usability tests to validate designs and surface new problems.
  • Define and track product metrics (activation, conversion, creator retention) in partnership with the Head of Product; instrument events and monitor dashboards.
  • Coordinate cross-functionally with Execution, Sales and Creator Success on workflows that span multiple teams.
  • Maintain and improve internal tooling and ops workflows to increase data integrity and team efficiency.
What We're Looking For
  • 2-4 years of product management or design/UX experience. Startup, marketplace, adtech or creator economy experience is a plus.
  • Strong visual design and UX sensibility. You notice when spacing is off, when a flow has unnecessary friction, or when a component doesn't follow the system.
  • Proficiency in Figma: you can create and iterate on wireframes, flows, and prototypes without waiting for a designer.
  • Solid understanding of how software is built. You can speak fluently with engineers about APIs, data models, and technical tradeoffs-even if you're not writing the code.
  • Sharp spec-writing skills. You can document requirements in a way that leaves little room for ambiguity.
  • Experience managing a backlog and shipping cadence in tools like Linear, Jira, or similar.
  • Familiarity with product analytics: defining events, building funnels, reading dashboards (Mixpanel, Amplitude, or similar).
  • Clear, concise communicator across audiences-engineers, designers, executives, and external stakeholders.
  • Bias toward action. You'd rather ship and learn than plan forever.
  • A team player. This position is in-person in our Old Town, Alexandria office four days a week, with Fridays remote
Benefits
  • Competitive compensation with bonus opportunities
  • Health benefits package
  • Unlimited PTO

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