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Private Label Brand Manager Jobs (NOW HIRING)

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Associate Brand Manager, US Retail

Oakbrook Terrace, IL · On-site

$87K - $113K/yr

The Associate Brand Manager, US Retail Potato Brand & Private Label, is a critical member of the North America Marketing Team and plays a key role in driving the growth and transformation of the U.S ...

ULINE

Private Label Program Manager

Waukegan, IL · On-site

Private Label Program Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are you a skilled project manager ready to support a legendary in-house brand? Join Uline as a ...

ULINE

Private Label Program Manager

Milwaukee, WI · On-site

Private Label Program Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are you a skilled project manager ready to support a legendary in-house brand? Join Uline as a ...

ULINE

Private Label Program Manager

Glenview, IL

Private Label Program Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are you a skilled project manager ready to support a legendary in-house brand? Join Uline as a ...

ULINE

Private Label Program Manager

Kenosha, WI · On-site

Private Label Program Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are you a skilled project manager ready to support a legendary in-house brand? Join Uline as a ...

NetCost Market

Brand Manager

Brooklyn, NY · On-site

$70K - $75K/yr

Additionally, the Brand & Marketing Manager will oversee the company's marketing strategy ... of private label branding, product development, and go-to-market strategies. · Expertise in ...

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Private Label Brand Manager information

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$29.5K

$84.2K

$143K

How much do private label brand manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for private label brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is a private label brand manager?

A Private Label Brand Manager is a professional responsible for developing, launching, and managing products that are manufactured by one company but sold under another company's brand, typically a retailer's own brand. They oversee the entire lifecycle of private label products, including market research, product development, sourcing, pricing, and marketing strategies. These managers work closely with suppliers, designers, and marketing teams to ensure the products meet quality standards and align with the brand's objectives. Their goal is to create products that offer value to customers while maximizing profitability for the retailer.

What are the key skills and qualifications needed to thrive as a private label brand manager?

To thrive as a Private Label Brand Manager, you need expertise in product development, market analysis, supply chain coordination, and brand strategy, often supported by a degree in marketing, business, or a related field. Familiarity with retail analytics platforms, inventory management systems, and project management tools is typically required. Strong negotiation, communication, and leadership skills help drive collaboration with vendors and internal teams. These capabilities ensure the successful launch and profitability of private label products in a competitive retail environment.

How does a private label brand manager typically collaborate with suppliers and internal teams to launch new products?

A Private Label Brand Manager plays a central role in coordinating between suppliers, product development, marketing, and sales teams to successfully launch new products. They often work closely with suppliers to negotiate pricing, ensure quality standards, and manage production timelines. Internally, they collaborate with marketing to develop effective packaging and promotional strategies, and with sales to align product launches with market demands. This cross-functional teamwork is essential for meeting deadlines, optimizing product offerings, and ensuring a smooth rollout in retail settings.

What is the difference between Private Label Brand Manager vs Product Manager?

AspectPrivate Label Brand ManagerProduct Manager
CredentialsBachelor's degree in marketing, business, or related field; experience in branding and retailBachelor's degree in business, marketing, or related; often with technical or industry-specific knowledge
Work EnvironmentRetail, consumer goods, private label brands, often in manufacturing or retail companiesTech, consumer goods, or various industries; involved in product development and lifecycle management
Employer & Industry UsageRetailers, supermarkets, private label brandsTech companies, manufacturing firms, consumer goods companies

While both roles focus on product development and branding, the Private Label Brand Manager specializes in managing store brands and private label products within retail environments. In contrast, the Product Manager oversees the entire lifecycle of a product, often in tech or manufacturing sectors. Understanding these differences helps clarify career paths and employer expectations in each role.

Is a private label brand manager a stressful job?

A private label brand manager often faces stress related to meeting sales targets, managing product development, and coordinating with multiple departments. The role can involve tight deadlines, market competition, and the need for strategic decision-making, which may contribute to a high-pressure environment. However, stress levels vary depending on company size, industry, and individual workload management skills.

What cities are hiring for Private Label Brand Manager jobs?

Cities with the most Private Label Brand Manager job openings:

What states have the most Private Label Brand Manager jobs?

States with the most job openings for Private Label Brand Manager jobs include:

What are popular job titles related to Private Label Brand Manager jobs?

For Private Label Brand Manager jobs, the most frequently searched job titles are:

Infographic showing various Private Label Brand Manager job openings in the United States as of July 2026, with employment types broken down into 72% Full Time, 27% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

EAH Brand Manager

Wadsworth, OH • On-site

Enthusiast Auto Holdings
201 - 500 employees
Learn more about Enthusiast Auto Holdingsexternal

Full-time

Re-posted 10 days ago

Job description

Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH goes to market via ten enthusiast-focused websites (banners) - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, RCI Off-Road, Teqsport and EVANNEX.
EAH serves automotive enthusiast customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their vehicle come to life. We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. EAH's leadership team has delivered strong organic growth with market-leading profitability. EAH has also completed multiple acquisitions and plans to continue expansion of its served markets via acquisition. EAH is owned and supported by Cortec Group, a premier private equity firm. Cortec has invested millions of dollars to expand EAH's operations, facilities, technology, and leadership. Among other investments, EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.
Enthusiast Auto Holdings (EAH) is seeking a Brand Manager to play a key leadership role with our expanding product development functions. This is a highly visible opportunity requiring a unique blend of automotive industry knowledge, market insight, analytical capability, and strategic business acumen. The Brand Manager will be responsible for setting the strategic direction and driving the growth of new market segments, collaborating cross-functionally across R&D, Marketing, Sourcing & Purchasing (S&P), Sales, and Customer Service teams to deliver measurable results.
This position requires excellent organizational, coaching and development, verbal and written communication skills and the ability to work in a team environment. While the position resides in Wadsworth Ohio, there may be some travel to other company locations.
Position Summary:
The Brand Manager will lead the development and execution of the company's private label strategy, initially focusing on high-volume product categories, including fuel systems and other strategic SKU groups. This role is responsible for identifying, evaluating, and prioritizing products that can be successfully transitioned to private label offerings through qualified domestic, nearshore, and offshore manufacturing partners.
The successful candidate will drive product sourcing, supplier selection, cost optimization, and brand development initiatives while ensuring product quality, supply chain reliability, and profitability objectives are achieved. Working cross-functionally with sourcing, product management, operations, quality assurance, and sales teams, the Brand Manager will oversee the end-to-end process from product identification through launch and ongoing portfolio management.
Key Responsibilities:
  • Develop and execute the private label product strategy across targeted categories.
  • Identify high-volume, low-margin products suitable for private label conversion.
  • Research market opportunities, competitive offerings, and customer demand trends.
  • Identify opportunities for the future engineered product pipeline
  • Source, evaluate, and onboard domestic, nearshore, and offshore manufacturing partners.
  • Lead supplier negotiations related to pricing, quality standards, production capacity, and contractual terms.
  • Manage product development, packaging, branding, and launch activities.
  • Collaborate with quality assurance teams to establish and maintain product specifications and compliance requirements.
  • Monitor product performance, profitability, inventory levels, and supplier performance metrics.
  • Develop business cases and financial analyses to support private label expansion initiatives.
  • Partner with sales and marketing teams to drive the adoption and growth of private label products.

Requirements
  • Bachelor's degree in Business, Marketing, Supply Chain Management, or a related field.
  • 5+ years of experience in private label management, product sourcing, category management, product development, or strategic sourcing.
  • Experience working with domestic and international manufacturing partners.
  • Strong negotiation, supplier management, and project management skills.
  • Knowledge of supply chain, procurement, and product commercialization processes.
  • Analytical mindset with experience evaluating product profitability and market opportunities.
  • Excellent communication and cross-functional leadership abilities.

What Success Looks Like:
Within the first 6-9 months, the Private Label Brand Manager will:
  • Launch a scalable private label program that supports the company's long-term growth and margin objectives.
  • Successfully identify and transition high-volume product categories, including fuel systems and other strategic SKU groups, to private label offerings.
  • Develop a robust pipeline of qualified domestic, nearshore, and offshore manufacturing partners capable of supporting current and future product expansion.
  • Achieve targeted gross margin improvements through strategic sourcing, supplier negotiations, and private label conversion initiatives.
  • Reduce reliance on third-party branded products by increasing private label penetration across key product categories.
  • Establish clear supplier performance metrics and maintain high standards for quality, cost competitiveness, and on-time delivery.
  • Build a repeatable process for evaluating, prioritizing, sourcing, and launching private label products.
  • Deliver successful product launches that meet quality, inventory, and profitability targets.
  • Create strong cross-functional partnerships with sourcing, operations, quality, sales, and marketing teams to ensure seamless execution.
  • Develop data-driven category and product roadmaps that identify future private label and engineered opportunities to support sustained business growth.

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