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Principal Solution Architect – Salesforce Consumer Goods

Company: Keurig Dr Pepper
Position: Principal Solution Architect – Salesforce Consumer Goods
Location: Frisco, TX
Work Arrangement: Hybrid
Questions asked in interview were around:
• Salesforce CGRE
• Salesforce Core platform/integration/data transfer
• Other Salesforce platforms, e.g. SFMC, Contact Center, Service Cloud, CRM etc...
• Integration pattern (real-time, batch)
• Core Architecture
• Collaboration and problem solving

Position Overview

Keurig Dr Pepper is seeking a Principal Solution Architect – Salesforce Consumer Goods to design and implement Salesforce-based technology solutions supporting Direct Store Delivery (DSD), Retail Execution, and Consumer Goods business processes.

The ideal candidate must have strong Consumer Goods Cloud (CGRE) and Retail Execution architecture experience, including hands-on experience designing solutions for field sales, merchandising, route delivery, retail users, and mobile/offline workflows.

This role will analyze business and stakeholder requirements, develop Salesforce architecture frameworks, create detailed solution designs, and collaborate across business and technology teams to deliver complex enterprise Salesforce solutions.

Key Responsibilities

• Define Salesforce architecture models, solution patterns, and implementation guidelines aligned with enterprise architecture standards and Salesforce best practices.
• Translate DSD, Retail Execution, and Consumer Goods business requirements into conceptual Salesforce architectures and high-level system designs.
• Architect and extend Salesforce Consumer Goods Retail Execution (CGRE) applications.
• Design solutions supporting:
  • Visit planning
  • In-store execution
  • Surveys
  • Tasks
  • Mobile workflows
  • Offline experiences
• Develop conceptual models for field sales representatives, merchandisers, route drivers, and retail users interacting with Salesforce solutions.
• Guide architecture decisions related to Retail Execution and mobile/offline workflows.
• Review existing Salesforce and adjacent systems to identify modernization and improvement opportunities.
• Create Salesforce solution and integration architecture diagrams.
• Design and implement integrations across Salesforce platforms and enterprise systems.
• Evaluate Salesforce products and third-party ISV solutions and determine how they should integrate into the overall architecture.
• Lead solution design and implementation while resolving complex architectural issues.
• Apply Einstein AI and analytics capabilities to support insights-driven decision-making, predictive recommendations, and performance optimization.
• Design and implement Salesforce Agentforce and AI-powered experiences for intelligent automation, guided selling, and field productivity.
• Ensure solutions are resilient, highly available, scalable, performant, and maintainable.
• Collaborate with business stakeholders, development teams, enterprise architects, and other cross-functional teams.
• Research emerging Salesforce capabilities and Consumer Goods industry trends.

Required Qualifications

• Bachelor's or Master's degree in Computer Science, Computer Engineering, Electrical Engineering, Information Technology, System Analysis, or a related field, or equivalent combination of education and experience.
• 10–12+ years of IT and business/industry experience, including strategic and operational planning.
• 10+ years of experience across at least three disciplines, such as:
  • Business Architecture
  • Information Architecture
  • Solution Architecture
  • Technical Architecture
  • Application Development
  • Middleware
  • Information Analysis
  • Database Management
  • Operations
• Experience working across multiple technologies and diverse processing environments.
• 3–5 years of Salesforce architecture, design, and delivery experience.
• Strong Consumer Goods Cloud / CGRE experience is required.
• Strong Retail Execution architecture experience is required.
• Strong experience designing Salesforce solutions for Direct Store Delivery (DSD) and consumer goods environments.
• Experience with Salesforce implementations supporting large numbers of users and significant data volumes.
• Strong understanding of Salesforce Core platform, integration, and data transfer.
• Experience with multiple Salesforce platforms/products such as:
  • Consumer Goods Cloud / CGRE
  • Sales Cloud
  • Service Cloud
  • Salesforce Marketing Cloud (SFMC)
  • Contact Center
  • CRM
• Strong knowledge of SDLC methodologies and experience delivering Salesforce solutions in Agile and DevOps environments.
• Proven ability to translate strategic vision into executable Salesforce roadmaps.
• Strong understanding of integration patterns, including real-time and batch integrations.
• Strong core Salesforce architecture knowledge.
• Excellent communication, collaboration, leadership, and problem-solving skills.
• Ability to lead cross-functional teams and effectively communicate with business stakeholders.

Technical & Architecture Focus

The successful candidate should be able to demonstrate strong knowledge and experience in:

• Salesforce Consumer Goods Cloud / CGRE
• Retail Execution architecture
• Direct Store Delivery (DSD)
• Salesforce Core Platform
• Salesforce integrations and data transfer
• Real-time and batch integration patterns
• Salesforce data architecture
• Mobile and offline workflows
• Salesforce Marketing Cloud
• Service Cloud
• Contact Center
• CRM
• Einstein AI and Analytics
• Salesforce Agentforce
• Agile and DevOps
• Enterprise solution architecture

Interview Focus Areas

Candidates should be prepared to discuss:

• Salesforce Consumer Goods Cloud / CGRE
• Salesforce Core Platform, integrations, and data transfer
• Salesforce Marketing Cloud, Contact Center, Service Cloud, CRM, and other Salesforce platforms
• Integration patterns: real-time vs. batch
• Core Salesforce architecture
• Consumer Goods and Retail Execution architecture
• Mobile/offline Salesforce workflows
• Collaboration and complex problem-solving scenarios

Critical Requirement

Candidates without strong hands-on Consumer Goods Cloud (CGRE) and Retail Execution architecture experience will not be considered.

The ideal candidate will have successfully architected Salesforce solutions for Consumer Goods, Direct Store Delivery, Retail Execution, field sales, merchandising, and mobile/offline use cases, preferably in large enterprise environments.