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Primrose Manager Jobs (NOW HIRING)

Primrose School

Senior Manager, Field Marketing

Denver, CO · On-site

$104K - $129K/yr

SENIOR MANAGER, FIELD MARKETING WHAT A DIFFERENCE At Primrose, our mission - to forge a path that ... Primrose provides a life-changing early learning experience for children and their families. We ...

Primrose School

Franchise Business Consultant

Tampa, FL · On-site

... Primrose's mission, premium brand standards, and business objectives * Coach and mentor Franchise Owners and school leaders on effective practices related to enrollment growth, financial management ...

Primrose School

Leadership Team Member

Houston, TX · On-site

$16/hr

Build a brighter future for all children As Leadership Team Member of Primrose School at Greenway ... Manage operation of the school in the Director's absence. * Assist the Director to ensure maximum ...

Primrose School

Food Service Lead

PA · On-site

$14.25 - $19.50/hr

Ability to manage food service and catering operations * Experience in supervising and leading kitchen teams * Knowledge of dietary requirements and food production Primrose School of Peters Township ...

Primrose School

Franchise Business Consultant

Boston, MA · On-site

... Primrose's mission, premium brand standards, and business objectives * Coach and mentor Franchise Owners and school leaders on effective practices related to enrollment growth, financial management ...

Primrose School

Education Coach

Ellicott City, MD · On-site

$45K - $48K/yr

Strong classroom management and organizational skills Each Primrose school is a privately owned and operated franchise, and the respective Franchise Owner is the employer at each school. Franchise ...

Primrose School

Preschool Kitchen Chef

Tampa, FL · On-site

Build a brighter future for all children As the Food Service Teacher of Primrose School of Carrollwood, you'll prepare delicious, nutritious food that helps fuel children as they explore, play and ...

Primrose School

Assistant Preschool Teacher

Lone Tree, CO · On-site

$19 - $20/hr

... Primrose Balanced Learning ® curriculum * Foster a positive, well-managed classroom environment that supports learning and independence * Observe and support children's developmental progress

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What is the difference between Primrose Manager vs Primrose Lead Teacher?

AspectPrimrose ManagerPrimrose Lead Teacher
CredentialsEarly childhood education certification, management experienceEarly childhood education certification, teaching experience
Work EnvironmentOversees entire center operations, manages staffDirectly teaches children, supports classroom activities
Employer & Industry UsageChildcare centers, preschools, early education industryChildcare centers, preschools, early education industry

The Primrose Manager typically handles administrative duties, staff management, and overall center operations, requiring management experience. In contrast, the Primrose Lead Teacher focuses on classroom instruction and child development, requiring teaching credentials. Both roles are essential in early childhood education settings and often work closely to ensure quality care and education.

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Director, Digital Performance

Director, Digital Performance

Primrose School

Atlanta, GA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

Primrose Schools rating

5.5

Company rating: 5.5 out of 10

Based on 465 frontline employees who took The Breakroom Quiz

15th of 21 rated private schools and tutoring

Job description

Benefits:
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off

DIRECTOR, DIGITAL PERFORMANCE
WHAT A DIFFERENCE
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
WHAT YOU WILL DO
As Director, Digital Performance, you will lead the strategy, optimization, and governance of Primrose's consumer-facing digital ecosystem including websites, CRM, business listings, and emerging digital platforms. In close partnership with Technology, you will ensure scalable architecture, seamless integrations, and high-performing digital experiences that drive engagement, lead generation, and conversion. You will champion AI-enabled innovation, data-driven decision-making, and disciplined platform governance to maintain Primrose's competitive advantage. This is a full-time role.
  • Lead the website development roadmap, overseeing redesigns, new functionality, templates, UX structure, experimentation (A/B and multivariate testing) and continuous optimization.
  • Manage external web development agency and platform vendors, ensuring scalable architecture, reliable integrations, and strong QA practices.
  • Oversee analytics infrastructure (GA4, GTM) to ensure accurate measurement and actionable insights across digital channels.
  • Establish governance standards across digital platforms, ensuring privacy compliance, ethical AI use, data integrity, and regulatory adherence.
  • Direct SEO/GEO strategy and performance (local + national), driving improvements in visibility, traffic quality, and conversion.
  • Lead CRM and lifecycle marketing strategy, scaling nurture programs and improving lead quality through data-informed engagement.
  • Optimize end-to-end digital customer journeys using UX research, behavioral analytics, and journey mapping to create frictionless experiences.
  • Champion AI-driven marketing innovation, identifying and deploying solutions that enhance personalization, content strategy, lead generation, and operational efficiency.
  • Serve as the digital marketing subject matter expert for school-level teams, guiding rollout strategies, best practices, and resolution of escalated digital platform needs.
  • Monitor market trends and competitive benchmarks, translating insights into platform enhancements and performance strategies.

WHO WE ARE LOOKING FOR
  • Bachelor's degree in marketing, advertising, or related field
  • Advanced knowledge of Google Analytics 4 and Google Tag Manager
  • Minimum 10+ years' experience in digital marketing at an agency or brand
  • Experience with content management systems, particularly Wordpress
  • Experience managing a team and outside agencies/vendors
  • Ability to manage time and competing priorities while delivering service excellence
  • Ability to be organized and autonomous
  • Ability to collaborate and be resourceful
  • Proficiency in Microsoft Office Suite
  • Verbal and written communication skills

WHAT YOU WILL GET
  • Commission or bonuses based on personal and company performance
  • 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
  • Full-time team members are eligible for health, dental and vision insurance
  • 401k with company matching up to 3.5% and company provided life insurance
  • Employee Assistance Program

At our headquarters, which we call the Support Center, and in regional support roles throughout the country, we seek to build teams of individuals who establish trusted relationships, demonstrate accountability, have a service mindset, and exhibit agility and curiosity.
We are proud to have a team bringing thought leadership and guidance through marketing, operations, education, information technology, real estate, franchise development, finance, accounting, legal, franchise administration and human resources.

What Primrose Schools employees say

Pay

Benefits

Hours and flexibility

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Get the full story on Breakroom

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About Primrose Schools

Sourced by ZipRecruiter

The Rigley Primrose Schools are accredited private preschools that provides a premier educational child care experience. We partner with parents to help children build the right foundation for future learning and life, and offer an environment that helps children have fun while nurturing Active Minds, Healthy Bodies and Happy Hearts®.

Industry

Education, education programs administration and elementary and secondary schools

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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