Lead and Execute Primary Research. * Lead Buyer Insights Research: Design and execute research that builds a deep understanding of Salesforce's buyers (e.g., CIO, CDO studies), their motivations ...
Lead and Execute Primary Research. * Lead Buyer Insights Research: Design and execute research that builds a deep understanding of Salesforce's buyers (e.g., CIO, CDO studies), their motivations ...
Lead and Execute Primary Research. * Lead Buyer Insights Research: Design and execute research that builds a deep understanding of Salesforce's buyers (e.g., CIO, CDO studies), their motivations ...
Lead and Execute Primary Research. * Lead Buyer Insights Research: Design and execute research that builds a deep understanding of Salesforce's buyers (e.g., CIO, CDO studies), their motivations ...
Serve as the primary research and insight partner for the REMS service lines - engaging clients, supporting business development, and bringing the most relevant and timely intelligence to bear on the ...
Serve as the primary research and insight partner for the REMS service lines - engaging clients, supporting business development, and bringing the most relevant and timely intelligence to bear on the ...
This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 5% travel required. What You ...
This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 5% travel required. What You ...
This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 5% travel required. What You ...
This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 5% travel required. What You ...
Job Summary This position serves as the primary research coordinator of NCI sponsored and selected industry clinical trials at GCC-CTO. Responsibilities The responsibilities include, but are not ...
Job Summary This position serves as the primary research coordinator of NCI sponsored and selected industry clinical trials at GCC-CTO. Responsibilities The responsibilities include, but are not ...
Job Summary This position serves as the primary research coordinator of NCI sponsored and selected industry clinical trials at GCC-CTO. Responsibilities The responsibilities include, but are not ...
Job Summary This position serves as the primary research coordinator of NCI sponsored and selected industry clinical trials at GCC-CTO. Responsibilities The responsibilities include, but are not ...
Director, Integrated Insights, US Immunology
Atlanta, GA · On-site
$184 - $241.50/hr
The insights lead owns the US product specific insights needs plan, anticipates opportunities, shapes research priorities, and ensures coordination with internal insights partners - including Primary ...
Director, Integrated Insights, US Immunology
Atlanta, GA · On-site
$184 - $241.50/hr
The insights lead owns the US product specific insights needs plan, anticipates opportunities, shapes research priorities, and ensures coordination with internal insights partners - including Primary ...
Cancer Immunology Scientist
Atlanta, GA · On-site
Selection criteria include a record of scientific productivity appropriate to rank as indicated by primary research publications, evidence of current or potential future extramural funding, synergy ...
Cancer Immunology Scientist
Atlanta, GA · On-site
Selection criteria include a record of scientific productivity appropriate to rank as indicated by primary research publications, evidence of current or potential future extramural funding, synergy ...
Cancer Immunology Scientist
Atlanta, GA · On-site
Selection criteria include a record of scientific productivity appropriate to rank as indicated by primary research publications, evidence of current or potential future extramural funding, synergy ...
Cancer Immunology Scientist
Atlanta, GA · On-site
Selection criteria include a record of scientific productivity appropriate to rank as indicated by primary research publications, evidence of current or potential future extramural funding, synergy ...
Cancer Immunology Scientist
Atlanta, GA · On-site
Selection criteria include a record of scientific productivity appropriate to rank as indicated by primary research publications, evidence of current or potential future extramural funding, synergy ...
Cancer Immunology Scientist
Atlanta, GA · On-site
Selection criteria include a record of scientific productivity appropriate to rank as indicated by primary research publications, evidence of current or potential future extramural funding, synergy ...
Primary Research (executive interviews, focus groups, discovery calls); Secondary Research , (e.g. reviewing trend, industry & analyst reports, etc.); Sales Enablement & Training; Content Strategy
Primary Research (executive interviews, focus groups, discovery calls); Secondary Research , (e.g. reviewing trend, industry & analyst reports, etc.); Sales Enablement & Training; Content Strategy
Art Director
$116K - $122K/yr
Primary Research (executive interviews, focus groups, discovery calls); Secondary Research , (e.g. reviewing trend, industry & analyst reports, etc.); Sales Enablement & Training; Content Strategy
Art Director
$116K - $122K/yr
Primary Research (executive interviews, focus groups, discovery calls); Secondary Research , (e.g. reviewing trend, industry & analyst reports, etc.); Sales Enablement & Training; Content Strategy
Art Director
Atlanta, GA · On-site
$116K - $122K/yr
Primary Research (executive interviews, focus groups, discovery calls); Secondary Research, (e.g. reviewing trend, industry & analyst reports, etc.); Sales Enablement & Training; Content Strategy
Art Director
Atlanta, GA · On-site
$116K - $122K/yr
Primary Research (executive interviews, focus groups, discovery calls); Secondary Research, (e.g. reviewing trend, industry & analyst reports, etc.); Sales Enablement & Training; Content Strategy
Primary Research (executive interviews, focus groups, discovery calls); Secondary Research, (e.g. reviewing trend, industry & analyst reports, etc.); Sales Enablement & Training; Content Strategy
Primary Research (executive interviews, focus groups, discovery calls); Secondary Research, (e.g. reviewing trend, industry & analyst reports, etc.); Sales Enablement & Training; Content Strategy
Strategist (Sponsorship Strategy)
Atlanta, GA · Hybrid
$50K - $60K/yr
Whether it is advising on the right partnership opportunities,developing sharp consumer insights, or conducting primary research studies, we are looking fora candidate who can tell compelling stories ...
Strategist (Sponsorship Strategy)
Atlanta, GA · Hybrid
$50K - $60K/yr
Whether it is advising on the right partnership opportunities,developing sharp consumer insights, or conducting primary research studies, we are looking fora candidate who can tell compelling stories ...
Director, Research Projects
Atlanta, GA · On-site
$90 - $140/hr
Has primary authority over the conduct of a project including protocol development and adherence ... Proven experience in project management, particularly with large-scale research projects of ...
Director, Research Projects
Atlanta, GA · On-site
$90 - $140/hr
Has primary authority over the conduct of a project including protocol development and adherence ... Proven experience in project management, particularly with large-scale research projects of ...
The insights lead owns the US product specific insights needs plan, anticipates opportunities, shapes research priorities, and ensures coordination with internal insights partners - including Primary ...
The insights lead owns the US product specific insights needs plan, anticipates opportunities, shapes research priorities, and ensures coordination with internal insights partners - including Primary ...
These specializations define the primary regulatory focus and required subject-matter expertise for the role, such as research integrity, controlled substances, research cybersecurity, or research ...
These specializations define the primary regulatory focus and required subject-matter expertise for the role, such as research integrity, controlled substances, research cybersecurity, or research ...
These specializations define the primary regulatory focus and required subject-matter expertise for the role, such as research integrity, controlled substances, research cybersecurity, or research ...
These specializations define the primary regulatory focus and required subject-matter expertise for the role, such as research integrity, controlled substances, research cybersecurity, or research ...
Primary Research information
See Georgia salary details
$9.16 - $18.94
16% of jobs
$21.72 is the 25th percentile. Wages below this are outliers.
$18.94 - $28.72
31% of jobs
The median wage is $29.56 / hr.
$28.72 - $38.49
31% of jobs
$38.49 - $48.27
11% of jobs
$48.27 - $58.05
3% of jobs
$58.05 - $67.82
1% of jobs
$67.82 - $77.60
2% of jobs
$77.60 - $87.38
3% of jobs
$87.38 - $97.16
1% of jobs
$97.16 - $106.93
0% of jobs
$106.93 - $116.71
0% of jobs
$9
$46
$116
How much do primary research jobs pay per hour?
As of Aug 21, 2026, the average hourly pay for primary research in Georgia is $46.68, according to ZipRecruiter salary data. Most workers in this role earn between $25.06 and $54.80 per hour, depending on experience, location, and employer.
What is primary research?
Primary research is the process of gathering new, original data directly from sources rather than relying on existing information. This type of research typically involves methods such as interviews, surveys, observations, or experiments to collect firsthand information. Primary research is commonly used to address specific questions or problems, providing tailored and up-to-date insights. It is widely used in various fields, including business, academia, and market research.
What are the key skills and qualifications needed to thrive as a primary researcher?
To thrive as a Primary Researcher, you need strong analytical skills, a background in research methods or a related field, and experience designing and executing studies. Familiarity with statistical analysis software, survey platforms, and data collection tools is typically required. Excellent communication, critical thinking, and attention to detail help researchers effectively gather insights and present findings. These skills are crucial for producing reliable, actionable data that drives informed decision-making.
What are some common challenges faced by professionals in primary research roles, and how can they be addressed?
One common challenge in primary research roles is recruiting and engaging suitable participants, particularly for niche or hard-to-reach populations. Researchers often address this by building strong networks, utilizing specialized recruitment platforms, and maintaining transparent communication with participants. Another challenge is ensuring data accuracy and minimizing bias, which can be managed through rigorous survey design and thorough training of field staff. Collaboration with analysts and project managers is also critical to ensure research objectives are met and insights are actionable.
What is the difference between Primary Research vs Market Research Analyst?
| Aspect | Primary Research | Market Research Analyst |
|---|---|---|
| Credentials | Often requires research methods training, sometimes a degree in social sciences or marketing | Typically holds a degree in marketing, business, or related fields; may have certifications in data analysis |
| Work Environment | Conducts surveys, interviews, and field studies directly with participants | Analyzes data, prepares reports, and interprets market trends from secondary and primary data |
| Industry Usage | Used across marketing, social sciences, and product development | Primarily in marketing, advertising, and consulting firms |
Primary Research involves collecting new data directly from sources, while Market Research Analysts analyze existing data and trends. Both roles are essential in understanding markets but differ in methods and focus.
What are popular job titles related to Primary Research jobs in Georgia?
For Primary Research jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Primary Research jobs in Georgia look for?
The top searched job categories for Primary Research jobs in Georgia are:
What cities in Georgia are hiring for Primary Research jobs?
Cities in Georgia with the most Primary Research job openings:
Full-time
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Re-posted 3 days ago
Salesforce rating
8.1
Based on 58 frontline employees who took The Breakroom Quiz
113th of 245 rated software companies
Job description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category
Marketing & CommunicationsJob Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
About the RoleJoin Salesforce's Customer Insights team, a core function within the marketing organization responsible for delivering objective, actionable insights that shape our marketing strategy and external narrative.
As Research Lead you will own research across two of the team's most visible programs: Buyer Insights, which informs how Salesforce goes to market, and Thought Leadership, which shapes our external narrative through major public-facing reports. You bring both research rigor and editorial instinct: you know how to design a credible study and how to make the findings land.
This is a hands-on role for someone with strong research instincts, a curiosity about buyers and the broader market landscape, and the drive to turn findings into stories that influence real decisions. Experience using AI to accelerate and enhance research work is a must.
What You'll DoLead and Execute Primary Research.
Lead Buyer Insights Research: Design and execute research that builds a deep understanding of Salesforce's buyers (e.g., CIO, CDO studies), their motivations, pain points, and decision-making dynamics to deeply inform internal decision-making and strategic marketing for key products like Agentforce. Translate findings into recommendations that inform go-to-market strategy, product marketing, and competitive positioning.
Drive Thought Leadership Research Programs: Own your portion of the team's major public-facing research portfolio, including large-scale annual "State of" reports (e.g., State of Service, State of IT). Manage the full lifecycle from study design through external publication, working closely with PR and Marketing to ensure findings are accurate, compelling, and ready for the world.
Design and Execute Mixed-Method Studies: Translate business questions into research plans that draw on the right mix of qualitative and quantitative methods. Work with external suppliers for most studies, and get hands-on when speed demands it, whether that means programming a survey or pulling a crosstab yourself.
Synthesize Across Programs. Connect dots across buyer insights, thought leadership findings, and other team research to surface integrated conclusions. The most valuable insights often live at the intersection of multiple studies.
Drive Stakeholder Alignment and Research Strategy. Scope studies with a clear point of view on what they'll answer and why it's worth the investment. Build the case compellingly when budget needs to comes from stakeholders - connecting the research to decisions they already care about. Proactively engage stakeholders to ensure research is scoped, prioritized, and positioned to drive real decisions.
Data Visualization & Storytelling. Translate quantitative findings into clear, compelling visuals that communicate a "so what" to any audience. Strong data storytelling - choosing the right chart, framing the right narrative, and building slides that drive decisions - is as critical in this role as strong writing.
Bring a Storyteller's Instinct. Understand how findings connect to the market's broader narrative, what resonates with media and business audiences, and how to position insights for external impact - not only accuracy, but also value and influence.
Leverage AI to Scale Your Impact. Use AI tools across the research lifecycle, from study design and analysis to synthesis and storytelling. Bring a curious, experimental mindset to finding where AI accelerates your work, and share what you learn with the broader team.
Manage Suppliers and Research Partners. Own day-to-day relationships with external research agencies and vendors, holding them to high standards of quality and keeping projects on track.
Genuine Curiosity - About buyers, business, technology, and the world. The best researchers bring outside context in, not just the data they collected.
Research Experience - A strong foundation in primary research, quant crucial, qual a plus. You know how to design a credible study, interpret the results honestly, and know the limits of what the data can tell you.
AI Fluency - You've built workflows around AI tools and have a point of view on what works. You'd never let AI distort a finding in the name of a cleaner story.
Comfort with Ambiguity - You know how to make progress when things are unclear, and when to escalate rather than push through alone.
Strong Editorial Instincts - You write and edit well. You know the difference between a finding and a story, and you can close that gap. You've worked in or alongside communications, content, or PR - or you've just always written like it mattered.
Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.What Salesforce employees say
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