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$29.1K

$44.9K

$64.1K

How much do pr representative jobs pay per year?

As of Aug 16, 2026, the average yearly pay for pr representative in California is $44,864.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,500.00 and $53,300.00 per year, depending on experience, location, and employer.

What does a public relations representative do?

A public relations representative manages an organization’s image and communication with the public, media, and stakeholders. They develop press releases, handle media inquiries, organize events, and craft messaging strategies to promote positive public perception. Strong communication skills and media relations are essential for this role.

What is a PR representative?

PR Representatives, or Public Relations Representatives, are professionals responsible for managing and maintaining the public image of an organization or individual. They create and distribute press releases, coordinate media relations, handle crisis communications, and work to ensure positive coverage in the media. Their main goal is to shape public perception, build brand awareness, and foster good relationships with both the media and the public.

How do you become a PR representative?

To become a PR representative, individuals typically need a bachelor's degree in public relations, communications, or a related field. Gaining experience through internships, developing strong communication skills, and understanding media relations and social media platforms are also important steps in pursuing this career.

What are the key skills and qualifications needed to thrive as a PR representative?

To thrive as a PR Representative, you need excellent written and verbal communication skills, a bachelor's degree in public relations, communications, or a related field, and a strong understanding of media relations. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Creativity, adaptability, and strong interpersonal skills help build positive relationships and manage brand reputation effectively. These skills are crucial for effectively shaping public perception, handling crises, and ensuring consistent messaging across channels.

What are some common challenges a PR representative faces when managing multiple clients or campaigns simultaneously?

PR Representatives often juggle several clients or campaigns at once, which can make time management and prioritization key challenges. Balancing the unique needs and expectations of each client, while ensuring consistent messaging and meeting tight deadlines, requires strong organizational skills and adaptability. Additionally, responding quickly to unforeseen issues or crises across different accounts can be demanding. Successful PR Representatives use clear communication, proactive planning, and effective teamwork to handle these challenges and deliver results.

What is the difference between Pr Representative vs Public Relations Specialist?

AspectPr RepresentativePublic Relations Specialist
CredentialsTypically requires a bachelor's degree in communications, marketing, or related fieldsSimilar educational background, often with certifications in PR or communications
Work EnvironmentOften works in corporate, agency, or nonprofit settings, handling media and client relationsWorks in similar environments, focusing on media outreach, press releases, and brand management
Employer & Industry UsageCommonly employed by companies, PR firms, and organizations to manage external communicationsUsed interchangeably in many industries, with some distinctions in job scope

Both roles involve managing communication between organizations and the public, with overlapping responsibilities. The main difference lies in terminology preference; 'Pr Representative' is often used in specific contexts or organizations, while 'Public Relations Specialist' is more common across industries. Both require similar skills, credentials, and work environments.

What are popular job titles related to Pr Representative jobs in California?

For Pr Representative jobs in California, the most frequently searched job titles are:

What job categories do people searching Pr Representative jobs in California look for?

The top searched job categories for Pr Representative jobs in California are:

What cities in California are hiring for Pr Representative jobs?

Cities in California with the most Pr Representative job openings:

Pr Representative jobs near you
Infographic showing various Pr Representative job openings in California as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, 2% Temporary, and 2% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $44,864 per year, or $21.6 per hour.

Director, Public Relations & Communications

Ware Malcomb

Irvine, CA • On-site

$110K - $140K/yr

Full-time

Posted 27 days ago

Job description

Are you ready to join a growth-oriented team where creativity meets innovation? At Ware Malcomb, we are a dynamic and forward-thinking design firm committed to pushing the boundaries. Our team-oriented, collaborative approach ensures that every project is a blend of visionary design, seamless project delivery, and we are actively engaged with both the community and the industry. Discover our vibrant culture to get an inside look into life at Ware Malcomb and the programs we offer. https://waremalcomb.com/life-at-ware-malcomb/ 

We’re seeking a Director, Public Relations & Communications to lead our brand reputation, strengthen our market presence and drive integrated communications that support business strategy and growth. This role is responsible for telling the story of our projects, people, innovation and community impact across industry media, local press and digital channels, while serving as a strategic advisor to executive leadership and leading a high-performing communications team.
Your Role
  • Develop and execute integrated PR and communications plans aligned with firmwide strategy, brand positioning and business objectives.
  • Oversee external communications, including media relations, press strategy, social media, email marketing, awards and speaking opportunities.
  • Lead PR campaigns and initiatives tied to strategic priorities; track editorial calendars and identify proactive visibility opportunities.
  • Expand market visibility by identifying and cultivating new media relationships, sponsorships, speaking platforms and thought leadership channels that extend the firm's reach across key markets and audiences.
  • Lead brand reputation management by establishing governance for firmwide messaging, brand standards and audience positioning to ensure consistency, differentiation and resonance across all channels and stakeholders.
  • Lead the firm's crisis communications framework by developing protocols, playbooks and response materials; overseeing escalation and approval processes; and training spokespeople to ensure timely, confident and effective messaging under pressure.
  • Serve as executive communications counsel as a trusted strategic advisor to senior and executive leadership on high-visibility, complex or sensitive initiatives, including messaging strategy, positioning and stakeholder communication.
  • Provide strategic oversight of agencies and external partners (PR firms, writers, photographers, freelancers), including scope development, budgets, performance measurement and success criteria.
  • Oversee paid media and budget planning, including strategy development, vendor management and ROI evaluation for paid placements, sponsored content and media amplification efforts.
  • Support firmwide storytelling through press materials, thought leadership content, awards submissions and digital channels.
  • Prepare spokespeople for interviews and media engagement; support leadership with messaging, talking points, Q&A and presentations.
  • Collaborate closely with Visual Brand, Marketing Leadership and cross-functional partners on website strategy, SEO alignment, planning and budgeting.
  • Establish KPI frameworks, benchmarking performance and producing regular reporting that translates communications data into actionable insights and continuous optimization.
  • Contribute hands-on execution when needed to ensure quality, consistency and deadlines are met.
Strategic & Leadership Responsibilities
  • Lead annual communications planning, KPI frameworks, playbooks, budgeting and team development.
  • Set governance for messaging, approvals and escalation. Steward reputation management across regions and markets.
  • Represent PR & Communications in leadership forums and cross-firm initiatives.
  • Optimize the operating model (processes, tools and partner ecosystem) to enable scale, consistency, and measurable impact.
  • Lead, mentor and develop PR & Communications team members, fostering growth, accountability and performance.
  • Champion long-term brand growth through a multi-year communications roadmap aligned with business priorities and supported by strong capabilities and partnerships.
Qualifications
  • Bachelor's or Master's degree in Communications, Public Relations, Journalism, Marketing or a related field (or equivalent experience).
  • 10–15+ years of experience in public relations and communications, including strategic leadership, crisis management and team leadership.
  • Demonstrated experience leading firmwide public relations and communications programs.
  • Strong media relations background with a track record of securing high-impact coverage.
  • Experience partnering with senior and executive leaders and multidisciplinary teams.
  • Proven ability to manage high-visibility communications initiatives and work effectively with agencies and vendors.
  • Exceptional writing and editing skills, with the ability to translate technical concepts into clear, engaging narratives.
  • Strong project management skills, including prioritization across competing deadlines.
  • Proficiency in Microsoft 365 tools (Word, Excel, PowerPoint, Teams, OneNote).
  • Experience in Architecture/Engineering, Construction, Real Estate, or professional services strongly preferred.
Skills
  • Strong leadership, collaboration and mentorship capabilities
  • Excellent communication, judgment and stakeholder‑management skills
  • Issues management, crisis communications readiness and brand reputation stewardship
  • Paid media strategy and budget management
  • Performance measurement, KPI development and data-driven decision-making
  • High attention to detail, discretion and accountability
  • Positive, proactive and highly collaborative working style
  • Ability to thrive in a fast-paced and dynamic environment
  • Operational rigor across workflows, approvals, calendars and reporting

The compensation range is $110k-$140k, plus benefits. Read more about Life at Ware Malcomb. 
The final agreed upon compensation is based on individual education, qualifications, experience, licensing, project specialty/complexity and work location. We may exceed the posted compensation range for candidates who surpass the posted requirements. At Ware Malcomb, certain roles are bonus eligible.   

This is a full-time, long-term position.
 
Established in 1972, Ware Malcomb is a dynamic, forward-thinking commercial real estate design firm providing professional architecture, interior design, civil engineering, branding, building measurement, structural engineering and MEP engineering services to clients throughout the world. With office locations throughout the United States, Canada, Mexico and Brazil, the firm specializes in the design of office, industrial, science & technology, healthcare, multifamily, retail, hospitality and public/institutional projects.
 
The firm is also ranked among the top 10 Architecture/Engineering firms in Engineering News-Record’s Top 500 Design Firms and the Top 30 Interior Design Firms in Interior Design magazine’s Top 100 Giants. For more information, visit waremalcomb.com.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.