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About Us
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.
At Planet Fitness, our unique mission has always been to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we're proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.
Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!
For the past 30 years, we've helped millions of people in their fitness journey and revolutionized the industry along the way. And we're just getting started!
Overview
The Manager, Public Relations is responsible for managing external public relations strategies and initiatives to position Planet Fitness as the leader in health and wellness while helping to support the Company's reputation. The Manager, Public Relations partners with the Sr. Director, Communications to elevate Planet Fitness' brand awareness through public relations initiatives, brand storytelling, media relations, and crisis support.
This role follows a hybrid schedule and requires regular, in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role.
Responsibilities

• Oversees and drives the development and execution of national and local PR strategies to build brand awareness, drive consideration and support key business objectives.
• Collaborates on executive visibility strategies, positioning c-suite executives as thought leaders in the fitness and wellness space through media, speaking and thought leadership opportunities.
• Serves as the primary contact for the national PR agency and manages 15+ local PR agencies to execute key brand initiatives and PR programming.
• Partners cross-functionally with marketing, social, operations and franchisee teams to amplify PR moments across owned and earned channels.
• Leads PR support for key brand moments, campaigns, and events (e.g., High School Summer Pass, New Year's Eve), ensuring strong media engagement and coverage
• Develops and leads strong relationships with national and local media outlets, handling media requests, coordinating press interviews, developing media materials and securing high-impact media coverage, ensuring Planet Fitness is included in relevant news stories and industry trend stories.
• Leads the development, writing, editing, and reviewing of external communications including press releases, media pitches, bylines/articles, briefing documents, award submissions and more.
• Ensures that all materials are communicated clearly from a unified voice and positively positions the Planet Fitness brand.
• Leads crisis communication plans to mitigate risks and protect the brand's reputation.
• Works cross functionally with legal, operations, and leadership to craft crisis response messaging and provides counsel to franchisees.
• Monitors news cycles, social media and industry trends to anticipate and address potential PR challenges.
• Owns PR measurement and reporting, tracking press coverage, analyzing PR performance metrics and providing thought leadership for ongoing improvement
• Oversees PR budget, agency performance and invoicing.

Qualifications

• Bachelor's degree in Public Relations, Communications, or a related field
• 5+ years of experience in Public Relations/Marketing
• Proven experience developing and executing PR strategies that drive brand awareness and business impact
• Strong media relations experience with a demonstrated track record of securing high-impact, meaningful coverage
• Experience developing executive communication strategies and partnering closely with C-suite leadership
• Experience managing external PR agencies and coordinating efforts across multiple markets; franchise experience preferred
• Experience in crisis communications and issues management, with the ability to navigate complex, high-stakes situations
• Excellent writing, editing, and storytelling skills, with the ability to tailor messaging for diverse audiences and channels
• Strong analytical mindset with experience measuring PR performance and translating insights into actionable recommendations
• Extremely efficient and organized with an exceptional ability to establish priorities and objectives
• Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Creative, progressive, thought leadership with the ability to influence at all levels of the organization
• Excellent leadership skills including the ability to build teams, motivate, guide, and mentor
• Dedicated learner with a natural curiosity for consistent growth
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
• Cooperative team player with an upbeat, positive, "can-do" attitude!

Perks
Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan. This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.
The salary for NH-based and MA-based employees hired into this role will be aligned with the range below. This is a good faith estimate, and the amount of base salary will correspond with a candidate's professional experience, qualifications and internal equity.
Annual Base Salary Range: $115,000-$135,000
Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver's license number) as part of the initial application process.