Manage the newly started direct mail program and lead aggregators * Work closely with the call ... for PPC, SEO, and Facebook campaigns * Oversee a Call Center Manager, big box Program Leader ...
Manage the newly started direct mail program and lead aggregators * Work closely with the call ... for PPC, SEO, and Facebook campaigns * Oversee a Call Center Manager, big box Program Leader ...
Marketing Manager - B2C
Springfield, MA · On-site
Manage the newly started direct mail program and lead aggregators * Work closely with the call ... for PPC, SEO, and Facebook campaigns * Oversee a Call Center Manager, big box Program Leader ...
Marketing Manager - B2C
Springfield, MA · On-site
Manage the newly started direct mail program and lead aggregators * Work closely with the call ... for PPC, SEO, and Facebook campaigns * Oversee a Call Center Manager, big box Program Leader ...
Ppc Director information
What is a PPC director?
PPC Directors are senior marketing professionals responsible for overseeing pay-per-click (PPC) advertising campaigns within an organization or for clients. They develop and implement strategies to maximize the effectiveness and return on investment (ROI) of PPC campaigns across platforms like Google Ads, Bing Ads, and social media. Their role typically includes managing teams, analyzing campaign performance, optimizing budgets, and staying updated with the latest digital advertising trends. PPC Directors work closely with other marketing leaders to align paid advertising efforts with broader business objectives.
What are the key skills and qualifications needed to thrive as a PPC director, and why are they important?
To thrive as a PPC Director, you need expertise in digital marketing strategy, campaign management, and data analysis, often supported by a degree in marketing or a related field. Mastery of platforms like Google Ads, Microsoft Advertising, analytics tools, and relevant certifications (such as Google Ads Certification) are typically required. Strong leadership, communication, and problem-solving skills help differentiate top performers in this role. These competencies are crucial for driving successful pay-per-click campaigns, optimizing ROI, and leading high-performing marketing teams.
What are some common challenges faced by a PPC director, and how can they be effectively managed?
A PPC Director often encounters challenges such as balancing budget constraints with campaign performance, keeping up with rapid changes in advertising platforms, and aligning campaign strategies with evolving business goals. Effective management involves proactive communication with stakeholders, continuous monitoring and optimization of campaigns, and regular training to stay updated on industry trends. Collaborating closely with analytics, creative, and client teams also helps ensure campaigns are data-driven and aligned with broader marketing objectives.
What are the most commonly searched types of Ppc jobs in Springfield, MA? The most popular types of Ppc jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Ppc Director jobs? Cities near Springfield, MA with the most Ppc Director job openings:
Contractor
Retirement, PTO
Re-posted 23 hours ago
Job description
Company Overview:
- This is a rapidly growing bathroom remodeling company serving homeowners in MA and CT
- Authorized dealer of Bath Planet products
- Better Business Bureau accredited with an A+ rating
What is Being Offered:
- Competitive base + bonus
- 401K with match & PTO
- Relocation assistance
What The Position is About:
- Oversee all marketing and lead generation for the company
- Maintain marketing budgets, ensuring effective allocation of resources
- Manage the newly started direct mail program and lead aggregators
- Work closely with the call center manager to ensure leads are being converted and identify conversion issues
- Manage marketing vendors and third-party relationships, including two independent contractors responsible for PPC, SEO, and Facebook campaigns
- Oversee a Call Center Manager, big box Program Leader, Events Team Leader, and Marketing Intern
- Execute an integrated marketing strategy to support company revenue goals
- Develop and deliver reports on KPIs
- Track and review campaigns for improvement opportunities
- Maintain up to date on industry trends and developments that may affect the market
The Right Candidate Will Have:
- Marketing experience within the home improvement industry
- Proven experience managing and optimizing $1M+ marketing budgets
- Digital and traditional marketing experience
- Experience working closely with a call center and understanding how to solve problems related to lead conversion within the call center
About BRIX Recruiting Partners
Sourced by ZipRecruiter
Our mission is simple: to help our clients build the most successful sales and management team by providing top talent at a reasonable price. Through a combination of traditional direct recruiting methods and the latest online employment marketing techniques our recruitment agency provides better candidates, better hires, and better retention. Each of our team members in our recruitment agency understands the effort and diligence required to recruit top-level talent at the national level. Our expertise spans inside and outside sales and management without limitation to specific industries. While our backgrounds vary, we all come to this work with a dedication to great customer service, top-talent results, and a focus on improving each customer’s bottom line.
Industry
Recruiting and staffing services
Company size
11 - 50 Employees
Headquarters location
Chaska, MN, US
Year founded
2011