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Ppc Director Jobs in Burr Ridge, IL (NOW HIRING)

L2tmedia.com

PPC/DISPLAY MANAGER

Evanston, IL

The PPC/Display Manager must work with the Director to foster a solid organizational structure, create open lines of communication between all team members and strives for consistent processes ...

L2tmedia.com

PPC/DISPLAY MANAGER

Evanston, IL · On-site

The PPC/Display Manager must work with the Director to foster a solid organizational structure, create open lines of communication between all team members and strives for consistent processes ...

NinjaTrader

Sr. Manager Paid Search

Chicago, IL · On-site +1

$115K - $165K/yr

What you'll do: Reporting to the Director, Acquisition Marketing, this role owns paid search ... Serve as the team's subject matter expert on paid search and PPC trends What you'll need: * 5 to 7+ ...

NinjaTrader

Sr. Manager Paid Search

Chicago, IL · On-site

$115K - $165K/yr

What you'll do: Reporting to the Director, Acquisition Marketing, this role owns paid search ... Expertise across major PPC platforms (Google Ads, Bing Ads, and others) * Experience with Google ...

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Ppc Director information

What is a PPC director?

PPC Directors are senior marketing professionals responsible for overseeing pay-per-click (PPC) advertising campaigns within an organization or for clients. They develop and implement strategies to maximize the effectiveness and return on investment (ROI) of PPC campaigns across platforms like Google Ads, Bing Ads, and social media. Their role typically includes managing teams, analyzing campaign performance, optimizing budgets, and staying updated with the latest digital advertising trends. PPC Directors work closely with other marketing leaders to align paid advertising efforts with broader business objectives.

What are the key skills and qualifications needed to thrive as a PPC director, and why are they important?

To thrive as a PPC Director, you need expertise in digital marketing strategy, campaign management, and data analysis, often supported by a degree in marketing or a related field. Mastery of platforms like Google Ads, Microsoft Advertising, analytics tools, and relevant certifications (such as Google Ads Certification) are typically required. Strong leadership, communication, and problem-solving skills help differentiate top performers in this role. These competencies are crucial for driving successful pay-per-click campaigns, optimizing ROI, and leading high-performing marketing teams.

What are some common challenges faced by a PPC director, and how can they be effectively managed?

A PPC Director often encounters challenges such as balancing budget constraints with campaign performance, keeping up with rapid changes in advertising platforms, and aligning campaign strategies with evolving business goals. Effective management involves proactive communication with stakeholders, continuous monitoring and optimization of campaigns, and regular training to stay updated on industry trends. Collaborating closely with analytics, creative, and client teams also helps ensure campaigns are data-driven and aligned with broader marketing objectives.

What is the average salary for a PPC director?

The average salary for a PPC director typically ranges from $80,000 to $150,000 annually, depending on experience, location, and company size. Senior roles with extensive expertise in paid search campaigns and tools like Google Ads may earn higher compensation, often including bonuses and benefits.

What cities near Burr Ridge, IL are hiring for Ppc Director jobs?

Cities near Burr Ridge, IL with the most Ppc Director job openings:

Ppc Director jobs near you

PPC/DISPLAY MANAGER

L2tmedia.com

Evanston, IL

Full-time

Re-posted 4 days ago

Job description

Job Summary

The PPC/Display Manager oversees a portfolio of new and existing campaigns and will ensure that they are delivered by those who report directly to this individual. This role is very strategic and requires the manager to drive product innovation and assist with upsell opportunities or account issues. The PPC/Display Manager must work with the Director to foster a solid organizational structure, create open lines of communication between all team members and strives for consistent processes throughout the Digital Ad team. This is a hands-on role where the Manager leads by example acting as a performance management coach to the Digital Ad team.

The PPC/Display Manager will have a strong understanding of L2T’s suite of products and paid search industry best practice and trends to ensure maximum customer value and satisfaction.

Principal Duties and Responsibilities

  • Manage performance of junior/senior level specialists and delegate tasks appropriately
  • Act as key point of contact with Digital Advisors and Field Sales Team of assigned group of accounts
  • Assist the Director, Digital Media with assigned tasks, training activities and client interactions as needed
  • Own and monitor the budget recommendations which go out to current and prospective clients and ensure team follows the same process each time
  • Provide added value for clients through thorough analysis, new product suggestions and budget recommendations that will enhance the dealer’s overall digital marketing strategy
  • Proactively manage PPC (pay per click), display and video programs from strategy to implementation as well as on-going optimization
  • Audit assigned accounts regularly to ensure they are being run error-free, on budget and executed to the client contract
  • Work with technology team, providing recommendations, user-experience testing and support for internal platform development within set methodology
  • Monitor account results, analyze key account metrics, and provide recommendations and strategies for continued improvement on a regular basis
  • Oversee all status reports for direct reports and work to ensure top campaign performance across all segments
  • Monitor cost per lead parameters across accounts managed by direct reports
  • Ensure there are action plans in place for problematic accounts
  • Provide weekly updates to director regarding overall account performance
  • Be a subject matter expert on all L2T products which are relevant to Digital Media team. Act as a point of contact for other teams who have product related questions/concerns. Drive product innovation and education to our internal teams to help sales team increase client revenue. Cross train employees across departments.
  • Pass and maintain your certification of all necessary Google Adwords Paid Search exams as well as Display, Video, Bing Certification and Google Analytics IQ (GAIQ) exams
  • Assist sales team with new business opportunities as the SME for PPC
  • Hire, train and onboard team members within technology platform, process and SLA’s
  • Create annual goals aligned with L2T business goals, provide annual employee performance reviews, and on-going feedback for each direct report
  • Communicate with team regularly on their progress toward meeting annual goals through scheduled status updates

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