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Ppc Advertising Jobs in California (NOW HIRING)

SEO Specialist

Redlands, CA · On-site

$22 - $27/hr

Familiarity with PPC advertising and ability to collaborate with paid media teams. * Strong communication skills, with the ability to translate technical SEO concepts to non-technical stakeholders.

Familiarity with PPC advertising and ability to collaborate with paid media teams. \n * Strong communication skills, with the ability to translate technical SEO concepts to non\-technical ...

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Ppc Advertising information

What is PPC advertising?

PPC (Pay-Per-Click) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It is commonly used on search engines like Google and Bing, as well as social media platforms. PPC allows businesses to target specific audiences and keywords, driving relevant traffic to their websites. The most popular form of PPC is search engine advertising, where ads appear at the top of search results. This method can be highly effective for generating leads, increasing brand visibility, and boosting sales.

What are the key skills and qualifications needed to thrive as a PPC advertising specialist?

To thrive as a PPC Advertising Specialist, you need strong analytical skills, campaign management experience, and a solid understanding of digital marketing principles, often supported by a relevant degree or certifications like Google Ads. Expertise with platforms such as Google Ads, Microsoft Advertising, and analytics tools like Google Analytics is typically required. Attention to detail, creativity, and effective communication help optimize campaigns and collaborate with clients or teams. These skills ensure campaigns are data-driven, cost-effective, and aligned with business goals for maximum ROI.

What are some common challenges faced by PPC advertising specialists, and how can they be addressed?

PPC Advertising specialists often encounter challenges such as staying updated with frequent platform changes, optimizing campaigns for better ROI, and managing tight budgets. To address these, it's important to engage in continuous learning, utilize automation tools for campaign management, and regularly analyze data to identify improvement areas. Collaborating closely with creative teams and clients also helps ensure alignment on goals and strategies for more effective campaigns.

What is the difference between Ppc Advertising vs Digital Marketing Specialist?

AspectPpc AdvertisingDigital Marketing Specialist
Required CredentialsCertifications like Google Ads, Bing AdsVaries; often includes SEO, content marketing, analytics
Work EnvironmentFocus on paid ad campaigns, platforms, and analytics toolsBroader scope including SEO, content, social media, and paid ads
Employer & Industry UsageCommon in advertising agencies, e-commerce, and digital firmsUsed across various industries for overall marketing strategies
Search & Comparison IntentFocused on paid advertising roles and skillsBroader marketing roles including paid ads

While Ppc Advertising specializes in managing paid ad campaigns on platforms like Google Ads, a Digital Marketing Specialist covers a wider range of marketing activities, including SEO, content creation, and social media. Both roles require some overlapping skills and certifications, but Ppc Advertising is more focused on paid media execution, whereas Digital Marketing Specialists develop comprehensive marketing strategies.

What cities in California are hiring for Ppc Advertising jobs?

Cities in California with the most Ppc Advertising job openings:

Infographic showing various Ppc Advertising job openings in California as of August 2026, with employment types broken down into 83% Full Time, 14% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution.

E-Commerce Specialist

SBT Global, Inc.

Pico Rivera, CA

Full-time

Posted 13 days ago


Job description

Company Description

Full-Time, On Site

Salary: $70,000 DOE

We are a growing character IP and plush toy company creating products that bring characters to life through creativity, storytelling, and meaningful collaborations. From original characters to licensed partnerships with global brands, we develop products that bring joy to fans of all ages.

We are looking for an experienced E-Commerce Specialist to manage and grow our online business, with a primary focus on Amazon, while also supporting Shopify and Google Ads.

This position will be responsible for day-to-day e-commerce operations, advertising, content optimization, inventory management, and performance analysis.

Job Description

Responsibilities:

1. Amazon

  • Manage day-to-day operations of Amazon Seller Central.
  • Create, update, and optimize product listings, including titles, bullet points, descriptions, keywords, images, and backend search terms.
  • Manage and update A+ Content (EBC) and Amazon Brand Store.
  • Monitor sales, traffic, conversion rates, and other key performance metrics.
  • Manage and optimize Amazon PPC campaigns, including keywords, bids, and budgets.
  • Monitor advertising performance including ACOS, ROAS, and TACOS.
  • Support pricing, promotion, and sales strategies.
  • Manage FBA inventory, replenishment, and shipments.
  • Resolve stranded inventory, suppressed listings, Buy Box, and other Seller Central issues.
  • Monitor Account Health, Seller Feedback, and customer service issues.
  • Conduct keyword and competitor research to identify sales opportunities.

2. Shopify

  • Support day-to-day Shopify store operations.
  • Create and update products, collections, pricing, and promotions.
  • Monitor website traffic, sales, and conversion performance.
  • Support merchandising and promotional activities to improve online sales.
  • Coordinate with design and marketing teams to update website content and product assets.

3. Google Ads & Analytics

  • Manage and optimize Google Ads campaigns, including Search, Shopping, and Performance Max (PMax).
  • Monitor campaign performance including ROAS, CPA, conversions, and advertising spend.
  • Analyze campaign performance and identify opportunities to improve advertising efficiency.
  • Monitor website and campaign performance using Google Analytics 4 (GA4) and other analytics tools.

4. Reporting & Analysis

  • Monitor overall e-commerce sales and performance across Amazon and Shopify.
  • Analyze traffic, conversion, advertising, and product performance.
  • Identify opportunities to improve sales, conversion, and profitability.
  • Prepare regular e-commerce performance reports and recommendations.
Qualifications

Requirements:

  • Minimum 2 years of hands-on e-commerce experience.
  • Strong hands-on experience with Amazon Seller Central.
  • ·Experience managing Amazon PPC advertising campaigns.
  •  Strong understanding of Amazon listing optimization and FBA operations.
  • Experience with A+ Content and Amazon Brand Store.
  • Basic experience with Shopify.
  • Ability to analyze sales, traffic, conversion, and advertising data.
  • Proficiency in Microsoft Excel and other Microsoft Office applications.
  • Strong analytical, organizational, and problem-solving skills.
  • Strong attention to detail and ability to manage multiple SKUs and projects.
  • Ability to work independently and take ownership of day-to-day e-commerce operations.
  • Must be legally authorized to work in the United States.

Preferred Qualifications:

  • Experience with Google Ads, including Shopping and Performance Max (PMax).
  • Experience with Google Analytics 4 (GA4).
  • Experience with Shopify merchandising and conversion optimization.
  • Experience with consumer products, toys, gifts, or character/licensed products.
  • Experience managing a large number of SKUs.

Additional Information

All your information will be kept confidential according to EEO guidelines.