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Description
About Us
At FreshDirect, we are reinventing the grocery experience.
Since day one, our mission has been simple: bring the best, freshest food directly from the farm to people's homes - faster, fresher, and smarter than anyone else.
We're not just a food company. We're a technology-powered, customer-obsessed team building one of the most innovative end-to-end food supply chains in the industry. From proprietary routing systems to our state-of-the-art fulfillment center, every part of our business is designed to deliver unmatched quality, convenience, and care.
We partner directly with farmers, fishermen, and artisans to source the highest quality ingredients - then use smart data, automation, and logistics to deliver them at peak freshness.
It's grocery shopping reimagined - and we're just getting started.
If you're passionate about innovation, care deeply about what people eat, and want to help build the future of food, we'd love to meet you.
The Role
Power BI Developer to design, develop, implement and governance of Power BI solutions. Ideal candidate will have in-depth knowledge of Power BI architecture, data modeling, governance, embedded analytics and database management. The role requires expertise in Power BI Data Gateways, report deployment, and governance frameworks ensuring scalable and secure data solutions.
As a PowerBI Developer, you will transform complex data into compelling visual stories and actionable business intelligence. You'll design interactive dashboards and comprehensive reporting solutions while building analytics frameworks that deliver critical insights across our website, mobile apps, and AI-driven recommendation systems.
Key Responsibilities:

• Supply Chain Analytics: Create dynamic PowerBI dashboards for inventory tracking, forecasting models, and demand planning across 12,000+ products

• Customer Intelligence: Build interactive reports and visualizations for customer journey analytics and personalization insights

• Operational Excellence: Develop real-time dashboards and KPI monitoring systems for our fulfillment operations and logistics teams

• Executive Reporting: Design comprehensive business intelligence solutions and executive dashboards that drive strategic decision-making across all business units

Whether you're crafting intuitive data visualizations, building self-service analytics capabilities, or implementing advanced PowerBI solutions, your work will directly impact how millions of New Yorkers experience grocery shopping.
What You'll Do

• Power BI Development & Reporting:

• Design, develop, and deploy interactive Power BI reports and dashboards.

• Create efficient data models to optimize performance and scalability.

• Develop complex DAX expressions for business logic and calculations.

• Optimize report performance by using best practices in Power BI and SQL

• Power BI Architecture & Configuration:

• Configure and manage Power BI Data Gateways for secure and seamless data access

• Define and enforce Power BI workspace, dataset, and security policies.

• Implement row-level security (RLS) and data governance best practices.

• Establish data refresh schedules and ensure efficient data ingestion pipelines.

• Maintain and enhance Power BI Premium and Embedded solutions.

• Embedded Analytics & Integration:

• Integrate Power BI reports with external applications using Power BI Embedded.

• Work with Power BI REST APIs to automate workflows.

• Integrate Power BI with Oracle, SQL Server, MySQL, Microsoft Share point, Excel, Cloud data source etc.,

• Database & Performance Optimization:

• Write optimized SQL queries and stored procedures for report development.

• Ensure high-performance data refreshes and query execution.

• Work with ETL team to improve data integration with PowerBI

• Governance & Security:

• Define Power BI governance framework and best practices for standardization.

• Monitor user access, performance, and usage analytics to drive efficiency.

• Manage user roles, access controls, and data security.

• Power Platform Integration:

• Build PowerApps applications to extend Power BI functionality and create interactive business solutions

• Automate data flows and report updates using Power Automate (Flows, Triggers, Approvals, Notifications, etc.).

• Integrate Power BI, PowerApps, and Power Automate to create end-to-end business process automation.

• Stakeholder Collaboration & Training:

• Work closely with business users, data engineers, and leadership teams to understand and document reporting requirements.

• Provide training and best practice guidance to Power BI users across the organization.

• Develop self-service Power BI frameworks to empower business teams for reporting.

• Troubleshoot Power BI performance and user issues.

What You'll Bring

• Minimum of 3-5+ years of hands-on experience working with Microsoft Power BI.

• Power BI Expertise: Deep understanding of Power BI Desktop, Service, and Embedded.

• Data Modeling & Analytics: Solid understanding of data modeling, relational databases, and analytics principles. Ability to create meaningful insights through Power BI.

• AI/GenAI: Experience leveraging LLM-based tools such as Claude, ChatGPT, or Gemini to improve productivity in areas like query generation, DAX optimization, documentation, troubleshooting, and code acceleration. Ability to apply prompt engineering techniques and validate AI-generated outputs for accuracy, performance, and governance compliance

• Data Transformation: Strong expertise in DAX expressions, Power Query (M) and SQL for data transformation

• Database Knowledge: Strong knowledge using databases like Oracle, MSSQL, MySQL, Postgres. Familiarity with Cloud databases will be a plus.

• Power BI Data Gateway: Experience with on-premises and cloud data gateway setup and configuration.

• Embedded Analytics: Experience integrating Power BI into custom applications (Power BI Embedded, REST API, Power Automate, etc.).

• Governance & Security: Familiar with Power BI Admin Portal, security models, compliance, and monitoring tools.

• ETL & Data Integration: Understanding ETL tools.

• CI/CD & Deployment: Experience deploying reports using DevOps pipelines, Power BI Deployment Pipelines.

• Project Management: Strong understanding of Agile methodologies, experience in an Agile environment, and the ability to manage project timelines and priorities.

• Communication Skills: Strong verbal and written communication skills, with the ability to effectively communicate technical concepts to non-technical stakeholders.

• Problem-Solving: Ability to think critically and creatively to solve complex business problems with Power Platform solutions.

• Experience with PowerApps and Power Automate for automation and low-code no-code solutions will be a plus.

• Proven experience in developing and deploying enterprise-grade solutions using Power BI.

• Proven track record of successful Power BI implementations and dashboard development

• Experience working with cross-functional teams and stakeholders at various organizational levels

• Good communication and collaboration skills

Our Values at FreshDirect
We live these values every day:
A Passion for our customers
Our customers are at the heart of everything we do. We listen, innovate, and act quickly to exceed expectations with every order and interaction.
One team, one mission
Everyone contributes & every role matters. We break silos, lift each other up, and share a relentless focus on delivering results. That way, we win together.
Delivering excellence, every time
We take pride in the quality of our food, service, and the experience we create. Our team goes above and beyond to earn trust and guarantee 100% freshness.
Act with integrity
We operate with honesty, respect, and accountability in how we treat our customers, teammates, and partners. We own our outcomes and always do what's right, even when no one is watching.
Make fast, bold decisions
We challenge the status quo, embrace technology, and take smart risks to build a better future. At the same time, we stay true to our NYC roots and care for our community.
We love food. Yes, literally all of us.
What You'll Love About Working Here

• A fast-paced, innovative environment where ideas turn into action

• Opportunities for growth - many of our leaders have risen through the ranks

• Direct impact on how thousands of customers experience food every day

Salary
$90,000 - $130,000
Total Rewards & Benefits

• Competitive compensation and comprehensive benefits

• PTO, Safe & Sick Time, and Paid Holidays

• Medical, Vision, Dental, and Voluntary Disability coverage

• 401(k) with employer match and Life Insurance

• State-of-the-art Bronx campus with on-site basketball court, cafeteria, and employee market

• Onsite FREE parking

• FREE employee shuttle bus service from nearby Subway station

• Training, leadership development, and tuition discount at local colleges

• 20% employee discount on FreshDirect online orders and Brooklyn wine store

• Minimum 50% employee discount at our onsite employee market

• Mobile phone discounts through partnerships with T-Mobile and Verizon

• Gym membership discounts through NYSC

Our Culture
We embrace an in-office culture, composed of individuals who thrive on the collaboration and energy that comes from working together in a shared space. We are looking for people who excel in this environment, where physical presence enhances connections and engagement. At FreshDirect, we've created an environment that thrives on teamwork, where associates can innovate, grow, and have successful careers. Many of our leaders have successfully come up through our ranks. Because of our team's extraordinary efforts, we are a leading innovator in the e-commerce and grocery industries.
Equal Opportunity
We are proud to be an equal opportunity employer. Fresh Direct, LLC and its affiliates do not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, gender, disability, sexual orientation, age, religion, creed, marital status, veteran status, domestic violence victim status, political affiliation, or any other factor protected by federal, state, or local law.
The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position expectations may be subject to change as the needs of the organization changes.
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