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What is the difference between Physical Therapy Informatics vs Physical Therapist?

AspectPhysical Therapy InformaticsPhysical Therapist
Required CredentialsLicensure, possibly certifications in health informaticsLicensure, Doctor of Physical Therapy (DPT)
Work EnvironmentHealthcare settings, clinics, hospitals, IT departmentsClinics, hospitals, outpatient centers
Employer & Industry UsageHealthcare organizations integrating technologyPatient care and rehabilitation
Common Search & Comparison IntentUnderstanding roles in healthcare ITPatient treatment and therapy

Physical Therapy Informatics focuses on managing and analyzing healthcare data related to physical therapy, often requiring knowledge of health IT systems. In contrast, a Physical Therapist directly provides patient care and rehabilitation services. While both roles are within the healthcare industry, they serve different functions—one in data management and technology, the other in clinical treatment.

What is physical therapy informatics?

Physical therapy informatics is the integration of information technology and data management into the practice of physical therapy. It focuses on improving patient care, clinical documentation, and workflow efficiency through the use of electronic health records, data analysis, and digital tools. Professionals in this field work to ensure accurate data collection, enhance patient outcomes, and support evidence-based practice in rehabilitation settings. By leveraging informatics, physical therapists can make more informed decisions and streamline communication within healthcare teams.

How does a Physical Therapy Informatics specialist typically collaborate with clinical staff to improve patient care?

Physical Therapy Informatics specialists often work closely with physical therapists, administrative staff, and IT professionals to ensure electronic health records (EHR) and data management systems effectively support patient care. They may facilitate training sessions, gather feedback from clinicians about workflow challenges, and help design or adapt software tools to better fit clinical needs. Regular collaboration helps bridge the gap between technology and hands-on patient care, leading to more efficient processes and improved patient outcomes.

What are the key skills and qualifications needed to thrive as a Physical Therapy Informatics specialist, and why are they important?

To thrive as a Physical Therapy Informatics specialist, you need a solid background in physical therapy, health informatics, and data analysis, often supported by a relevant degree or certification in informatics. Familiarity with electronic health record (EHR) systems, clinical decision support tools, and data management software is typically required. Strong analytical thinking, communication, and problem-solving skills help bridge the gap between clinical staff and IT teams. These skills enable the effective integration of technology into physical therapy practice, improving patient outcomes and workflow efficiency.
Infographic showing various Physical Therapy Informatics job openings in the United States as of May 2026, with employment types broken down into 3% As Needed, 92% Full Time, and 5% Part Time. Highlights an 92% In-person, 3% Hybrid, and 5% Remote job distribution.
Director, Product Marketing - IV Informatics

Director, Product Marketing - IV Informatics

ICU Medical

Remote

Full-time

Posted 16 days ago

ICU Medical rating

7.8

Company rating: 7.8 out of 10

Based on 43 frontline employees who took The Breakroom Quiz

164th of 516 rated manufacturers

Job description

Job Description
Position Summary
Director, IV Informatics works collaboratively to support the successful product development, launch and ongoing success of infusion therapy informatics platforms. This role includes entire lifecycle management of a product from go-to-market strategies, product user needs development, & managing all 3rd party strategic partnerships, upstream product documentation and development, to product launch including developing market relevant key opinion leaders, clinical proof sources, and competitive analysis; coupled with sales training programs, and marketing communication materials that promote category revenue and margin growth through: strategic positioning, product development, launch and ongoing sales efforts for infusion systems and complimentary ICU Medical product technologies. This position is responsible for tracking market penetration of the comprehensive IV Informatics portfolio that supports Large Volume, Ambulatory and Syringe pump devices. Additionally, product management responsibilities include support for newly launching products and on-marketing products through the product's life cycle(s) and will work with the global commercial teams to monitor market and competitive trends and recommend new products, product improvements and roadmap enhancements that accelerate category growth and product adoption.
Essential Duties & Responsibilities
  • Serve as the leader and product(s) expert and function as a knowledge resource for strategic market development, key customer engagement, 3rd party strategic expansion, driving increased long-term category sales, & KOL and proof source development.
  • Ownership of global net new revenue growth in the IV Informatics infusion space. Also, serves as the leader to ensure install base is insulated from competitive threats.
  • Requires the ability to understand, collaborate with and influence key internal corporate stakeholders, including peer marketing, R&D, & operations/production, contract marketing, services and professional services.
  • Clearly articulate product inputs into product design for products that operate in the cloud, in hybrid cloud and follow SaaS and hybrid Saas licensing models, and utilize advanced AI architectures, development and release process for infusion systems products and maintain the product development road map, working under the direction of product leadership to develop requirements for current and future products by conducting market research, collecting and analyzing market data, trends, customer attitudes and behaviors as well as the competitive landscape.
    • Coordinate the collection, description, analysis and prioritization of requests for new product functionality from customers, with a strong emphasis on teamwork, collaboration and communication.
  • Drives marketing to support sales and clinical support teams through the on-market sales, development and maintenance of various technical marketing collateral including application notes, FAQs, product release notes, user guides, field training presentations, online marketing content and product demos. Including insuring successful product launches for new products and all corresponding product patches.
  • Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, feature sets, underlying technology, product workflow, usability, etc. to establish technical differentiation and feature/benefit statements.
  • Solicit customer, prospect and partner input (via customer calls, user groups, site visits, tradeshows, surveys, win/loss analyses, etc.) to understand global market challenges and requirements.
  • Work on special assignments as they arise

Knowledge, Skills & Qualifications
  • Proven track record of developing and supporting highly technical patient-focused technologies
  • Excellent verbal and written communication skills, with the ability to adapt and articulate ICU Medical Critical Care value proposition to a variety of decision makers
  • Must have intimate knowledge of cloud based medical device informatics development

Education and Experience
  • Bachelor's degree from an accredited college or university is required; additional consideration for MBA and/or technical undergraduate degree
  • Minimum 5-10 years of medical device software product management experience
  • Recommended 3+ years of IV infusion product management experience

Minimum Qualifications
  • Must be at least 18 years of age

Travel Requirements
  • Typically requires travel a minimum of 20% of the time

Physical Requirements and Work Environment
  • This is largely a sedentary role
  • This job operates in a professional office environment and routinely uses standard office equipment

About Us
ICU Medical has consistently provided you with clinical innovations that help solve real-world challenges.
With the acquisition of Hospira Infusion Systems in 2017 and Smiths Medical in 2022, we are now a global market leader with a complete line of clinically-essential IV therapy and high-value critical care products for hospital, alternate site, and home care settings.
We're ready to bring you consistent quality, innovation, and value in more areas than ever. Our focus allows us to bring you:
  • Dedicated and non-dedicated IV sets and needlefree connectors clinically proven to provide an effective barrier against bacterial transfer and colonization.
  • The industry's broadest IV smart pump offering covering large volume, pain management, and ambulatory needs.
  • IV medication safety software providing full IV-EHR interoperability with the highest customer satisfaction and compatibility with more EHR systems than any other company.
  • Significant US IV solutions manufacturing and supply capabilities.

This role is based remotely; the incumbent may be remote in any state other than Colorado; California; Connecticut; Montana, Maine or New York.
ICU Medical EEO Statement:
ICU Medical is committed to being an Equal Opportunity Employer. We ensure that all qualified applicants receive fair consideration for employment regardless of race, color, nationality or national origin, ethnicity, sex, gender, religion or belief, marital or civil partnership status, sexual orientation, pregnancy or maternity, age, disability, or protected veteran status.
If you are an individual with a disability and need reasonable accommodation to participate in the employment selection process, please contact us at humanresources@icumed.com. We are committed to providing equal access and opportunities for all candidates.
ICU Medical EEO Policy Statement
Know Your Rights: Workplace Discrimination is Illegal Poster
ICU Medical CCPA Notice to Job Applicants

What ICU Medical employees say

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About ICU Medical

Sourced by ZipRecruiter

Industry

Medical equipment and supplies manufacturing

Company size

1,001 - 5,000 Employees

Headquarters location

San Clemente, CA, US

Year founded

1984

Social media

Twitter

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