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Lead Researcher, Cultural & Consumer Insights Hinge is the dating app designed to be deleted

In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.

About the Role

Hinge is hiring a Lead Researcher to join our Cultural & Consumer Insights team. This role is the lead quantitative research partner to our Global Communications team, with a secondary focus supporting Product Marketing. This role requires a PhD in a behavioral science field (e.g., psychology, sociology, relationship science, behavioral economics, communications) along with strong quantitative research chops: you know how to design a survey that's methodologically sound enough to stand behind publicly (in press, in reports, in front of leadership), and thoughtful enough to be a genuinely good experience for the daters taking it. You have a proven ability to translate data into insights and stories that provoke new thinking and drive action, and you're energized by the idea of helping daters see their approach to dating in a new light.
You'll partner closely with Communications and Product Marketing, translating big, sometimes ambiguous strategic questions ("What is a conversation-worthy behavior amongst GenZ daters") into sharp, actionable survey design and quantitative analysis. One week you'll be uncovering and socializing insights that shape our global consumer reports; the next you'll be partnering with Product Marketing to test feature sentiment or messaging with users. While this role primarily supports Marketing, Communications, and Product Marketing, the insights you generate will often extend well beyond the team, feeding into product initiatives, and will ultimately shape experiences for daters across the globe.
This role calls for someone who is highly collaborative, comfortable operating in ambiguity, and energized by moving fluidly between high-level strategic thinking and the technical details of quantitative survey design, analysis, and storytelling.

Responsibilities

Survey Strategy & Design: Bring behavioral science and cultural expertise, especially on how Gen Z relates to dating, identity, and connection, into early brainstorms with Comms and Product Marketing, helping shape raw ideas and themes into sharp, well-defined research questions and exploration areas.

Quantitative Craft: Design and field rigorous, creative surveys that translate those questions into precise instruments, ones that are also a genuinely good experience for daters.

Ongoing Insight Synthesis: Run analysis as learnings emerge (not just at the end), keeping collaborators informed and engaged along the way, bringing the team on the ride with the data, even though final story and report ownership sits elsewhere.

Signature Initiatives: Power efforts like the Global DATE Reports (GenZ + LGBTQIA), localized data stories in markets outside the US, and product marketing launches (value proposition testing, feature sentiment).

Strategic Partnership: Act as a close, trusted partner to Communications and Product Marketing, embedding insights work directly into their strategy and planning, and connecting opportunities across Marketing and Product.

Innovation in Quant Storytelling: Stay curious about what's next, experimenting with new survey formats, question design, and analysis approaches to push Hinge's quantitative storytelling forward.

Vendor Management: Direct external research and strategy agencies, providing clear briefs and strategic direction aligned to CCI's goals.

Within Three Months We Expect You To:

Develop a strong understanding of storytelling at Hinge and build processes to support it by collaborating with marketing partners on a data-driven, consumer-facing story.

Build strong, trusted, collaborative relationships with key partners across Communications and Product Marketing, including marketing managers in US + European + LATAM markets.

Develop a research roadmap around key marketing moments in close collaboration with marketing partners.

What We're Looking For

PhD in a behavioral science field (relationship science, psychology, sociology, behavioral economics, communications, or related discipline), with formal training in research methods and quantitative analysis.

Passion and curiosity about dating culture and our mission of inspiring intimate connections to create a less lonely world.

5+ years of post-PhD applied consumer research experience, with deep expertise in quantitative survey design, able to craft surveys that are methodologically sound and genuinely engaging for respondents.

Experience designing research for external audiences, including press coverage, branded reports, and thought leadership.

You’re an expert at defining the right questions: you can synthesize diverse perspectives and cultural observations into sharply defined research questions and areas of exploration.

Expert data storyteller with a proven ability to find the story in the data and make insights accessible and compelling.

Extremely collaborative, low-ego partner who thrives working shoulder-to-shoulder with Marketing and Product Marketing teams, who is comfortable operating with ambiguity and shifting priorities.

Mixed-methods research expertise, with strong quantitative survey experience as a core strength, complemented by qualitative experience is a plus (in-depth interviews, ethnographic observation).

Champions team culture in authentic, courageous, and empathic ways.

Cross-cultural or cross-market research experience is a plus: you've run studies beyond the US and know how to identify and contrast cultural nuances.

Salary Range

$207,000.00 - $254,000.00 per year salary

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York City. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Working on the Marketing team is...

Enriching and rewarding - everyone is wildly creative, empathetic, brilliant, and it truly creates a safe and exciting environment to be a part of.

Integrated Marketing Strategist

401(k) Matching

We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.

Professional Growth

Get a $3,000 annual Learning & Development stipend once you've been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6,000 courses, starting your first day.

Parental Leave & Planning

When you become a new parent, you're eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents).

Fertility Support

You and your spouse/domestic partner will get easy access to fertility care through Carrot, which offers convenient access to a range of fertility care options. We offer up to $15,000 to assist with covering fertility expenses, including basic treatments and fertility preservation.

Date Stipend

Hinge employees receive a $100 monthly stipend for epic dates – romantic or otherwise. HingeX is also free for employees and their loved ones.

ERGs

We have eight Employee Resource Groups (ERGs) — Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents, and Remote that hold regular meetings, host events, and provide dedicated support to the organization & its community.

As a first step, we want to have a quick chat to learn more about you, your career goals, and why you’re interested in Hinge and the role you applied for. Bring your questions—this should be a good fit for both of us!

The skills interview.

You’ll meet with members of the team you’d be working with at Hinge to discuss your experience in the key skills needed for the role. (We’ll make sure we’re on the same page about what they are before the interview.) It’s also a good time to get answers to all your nitty-gritty questions about the day-to-day work on this team.

The narrative interview.

Let’s talk past, present, and future. Come prepared with examples from previous roles that display a growth mindset. This isn’t a memorization exercise, so feel free to bring notes that help highlight prior projects.

The culture interview.

The culture interview is near and dear to our hearts, because it’s "how we work." It’s crucial that you not only embody our values, but that you thrive at Hinge.

Making an offer.

Phew, we made it! We try to make the offer part of the process a positive one, so we’ll do our best to get it to you quickly. And we’ll be available to chat through it and answer questions. If we’re not making you an offer, we’ll let you know that too.

Full-Time & Hybrid Employees

What you’ll love about our New York office.

We believe in the power of in-person connection. For full-time and hybrid employees, Hinge HQ is a place to collaborate and get to know each other.

Get outside and play bocce ball on the terrace in your down time.

Slide 1 of 5: Get outside and play bocce ball on the terrace in your down time. 1 / 5

Join our Team

Do you think we’d click?

If you’re passionate about inspiring intimate connections, join us.

We found some other roles you might be interested in What does Hinge’s relationship with Match Group mean?

In early 2019, Hinge became part of Match Group. Since then, Hinge’s executive team has continued to set our mission, vision, and the working norms that guide how we show up every day. While some corporate functions are supported at the Match Group level, working at Hinge is unique experience — shaped by our people, our values, and our product.

TL;DR: We get the best of both worlds! Hinge still operates like a small, mission-driven company, and we have the stability and resources of a company that’s stood the test of time.

I’ve never used Hinge before. Am I still a fit for this role?

Of course! Having used Hinge or any other dating app is definitely not a requirement. That being said, we are looking for team members who genuinely believe our product can and will help people all over the world connect. Our team is passionate about the dating industry and we hope you’ll be passionate about it too!

What requirements are there for in-office and hybrid roles?

Hybrid roles at Hinge are based in NYC and require three days per week in our beautiful Meatpacking District office. We believe there’s real value in in-person collaboration and have designed our hybrid model to balance focused work with meaningful time together.

Our office is a space people genuinely enjoy spending time in — beautiful working areas, lots of plants, plenty of food and snacks, and yes, dog friendly.

What can I expect from Hinge’s culture?

Relationships are at the core of everything we do.

And not just the romantic kind. We can’t accomplish really hard things alone—so we make great relationships the foundation of our teamwork.

We believe our three core values. Authenticity, Courage, and Empathy are what it takes to build those great relationships.

How many people currently work at Hinge?

We are growing each week, but last time we checked, more than 320 talented and beautiful souls are a part of the Hinge team across all of our departments.

How does compensation work?

Paying our people fairly and equitably is really important to us! We offer packages with three types of compensation depending on role type and level. Most compensation packages at Hinge consist of base salary, annual bonus target percentage and equity in the form of MTCH stock.