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Personalization Jobs in Michigan (NOW HIRING)

Dentsu Aegis Network

Copywriter

Detroit, MI · Hybrid

$62K - $85K/yr

Ensure dynamic variables, URL callouts, legal language, and personalization requirements are properly incorporated into creative files * Support national campaigns, promotional launches, test plans ...

OtterBase

Marketing Strategist

Grand Rapids, MI

Collaborate with user experience teams to improve personalization across in-store and digital platforms. Manage communications for internal stakeholders, including campaign updates and performance ...

StockX

Vice President, Product

Detroit, MI

Leverage advanced analytics and intelligent systems to enhance personalization, discovery, pricing, trust & safety, and operational efficiency * Execution & Delivery * Oversee end-to-end execution ...

Bosch Group

Technical Lead- AI Cockpit

Plymouth, MI

Design hybrid edge-cloud architectures for personalization, continuous learning, and scalable feature delivery * Integrate multimodal AI capabilities (voice, vision, sensor fusion) with real-time and ...

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All JobsPersonalization JobsPersonalization Jobs in Michigan

Personalization information

See Michigan salary details

$11

$33

$79

How much do personalization jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for personalization in Michigan is $33.72, according to ZipRecruiter salary data. Most workers in this role earn between $19.09 and $40.00 per hour, depending on experience, location, and employer.

What is a Personalization job?

A Personalization job focuses on tailoring user experiences, content, or product recommendations based on data-driven insights. Professionals in this field analyze user behavior, preferences, and interactions to create customized experiences that enhance engagement and satisfaction. Roles may involve working with machine learning models, customer segmentation, and A/B testing to optimize personalization strategies. These jobs are common in industries like e-commerce, streaming services, and digital marketing, where delivering relevant content is essential.

What are the key skills and qualifications needed to thrive in the Personalization position, and why are they important?

To thrive in a Personalization role, you need a strong background in data analysis, marketing, and customer segmentation, often supported by a degree in marketing, data science, or a related field. Familiarity with personalization platforms, customer relationship management (CRM) tools, and A/B testing frameworks is common, along with experience using analytics software like Google Analytics or Adobe Target. Creativity, strategic thinking, and strong communication skills set outstanding candidates apart by enabling them to translate insights into actionable, customer-focused initiatives. These capabilities are essential for designing tailored user experiences that drive engagement, satisfaction, and business outcomes.

What jobs pay 700 a day?

In the field of personalization, high-paying roles such as UX/UI designers, data scientists, and digital marketing consultants can earn around $700 or more per day, especially with specialized skills and experience. Freelance or contract positions in these areas often pay daily rates in this range, depending on project scope and client budgets.

What is a personalization specialist?

A personalization specialist is a professional who designs and implements tailored experiences for users or customers by analyzing data and preferences. They often work with tools like customer relationship management (CRM) systems and require skills in data analysis, marketing, and user experience design. Their goal is to increase engagement and satisfaction through customized content or services.

What professions make 500,000 a year?

In the field of personalization, high-paying roles such as senior data scientists, machine learning engineers, and product directors can earn $500,000 or more annually, especially in tech companies. These positions typically require advanced skills in data analysis, programming, and experience managing large-scale personalization systems, often with stock options or bonuses contributing to total compensation.

What are some common challenges faced in a Personalization role and how can they be overcome?

Professionals in Personalization often face challenges such as integrating data from multiple sources, balancing privacy concerns, and keeping up with rapidly evolving technology. Overcoming these obstacles involves staying updated on industry best practices, leveraging collaborative relationships with IT and data teams, and maintaining a customer-centric mindset. Regularly testing and iterating on personalization strategies also helps refine approaches and ensure relevance to target audiences. By proactively addressing these challenges, professionals can deliver highly effective and compliant personalization campaigns that enhance both customer experience and business performance.

What are the top 5 happiest jobs?

Personalization roles, such as user experience designers and customer success managers, often report high job satisfaction due to their focus on improving user engagement and positive feedback. Jobs in creative fields, healthcare, education, and technology also tend to rank highly for happiness, especially when they offer meaningful work, good work-life balance, and opportunities for growth.
What are popular job titles related to Personalization jobs in Michigan? For Personalization jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Personalization jobs in Michigan look for? The top searched job categories for Personalization jobs in Michigan are:
Personalization jobs near you
Infographic showing various Personalization job openings in Michigan as of July 2026, with employment types broken down into 55% Full Time, and 45% Part Time. Highlights an 100% In-person job distribution, with an average salary of $70,145 per year, or $33.7 per hour.
CDP Strategy & Digital Personalization- Director

CDP Strategy & Digital Personalization- Director

Pwc

Grand Rapids, MI • On-site

$122K - $504K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago

PwC rating

8.3

Company rating: 8.3 out of 10

Based on 76 frontline employees who took The Breakroom Quiz

24th of 73 rated business consultants

Job description

Industry/Sector

Not Applicable

Specialism

IFS - Clients & Markets

Management Level

Director

Job Description & Summary


The Opportunity


As a Customer Data Platform (CDP) Strategy & Digital Personalization Director, CDP (Customer Data Platform) you will play a pivotal role with CDP implementation & oversight. Your work will involve developing strategies torefinetechnology use, improve employee experiences, and enhance customer engagement, creating an environment where people and technology thrive together.


As aDirector, you will set the strategic direction and lead business growth efforts,makingimpactful decisions while overseeing multiple projects. You are expected to be a guardian of PwC's reputation, understandingthat quality, integrity, inclusion, and a commercial mindset are foundational to our success. You will cultivate potential in others and actively collaborate across the PwC Network,leveragingour collective strength toamplifyclient satisfaction.

Responsibilities


-Leading digital personalization,MarTech, and/or CDP initiatives
-Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies
-Shaping platform roadmaps and implementation strategies;
-Translating businessobjectivesinto scalable digital solutions;
-Leading complex initiatives across business and technical teams;
-Understanding of customer data strategy, integrations, and activation workflows; and,
-Influencing strategic direction across multiple workstreams
What You Must Have


-At least a High School Diploma
-At least 8 years of experience in sales,marketingor PwC experience
What Sets You Apart


-Preference for aBachelor'sdegree
-Proven experience working with and versed inAdobe Experience Cloud products
-Previousexperience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) orsimilar products;
-Understanding of customer profile segmentation and experience in 360-degree view of customers in CDP
-Proventrack recordof managing successful CDP implementation, dataarchitectureand data modeling; preferably with experience working in CDP, CRM
-Deep understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes;
-Familiarity with CRM and Marketing Automation platforms (i.e.Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)
- Command ofidentifyingresolution components and enabling technology (i.e.profile merge rules, identitygraph, identity serviceprovider, etc.)
- Working with audience-based digital marketing strategy either at an agency or brand
- Oversight of the CDP technology solution (e.g.oversee steady stateassistingteams, interact with business owners, plan for break / fix and other enhancements / maintenance)

Travel Requirements

Up to 20%

Job Posting End Date

The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glanceAs PwC is anequal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.Learn more about how we work: https://pwc.to/how-we-workFor only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

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