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Personal Training Director Jobs (NOW HIRING)

Crunch Fitness

Personal Training Director

Portland, OR · On-site

$40K - $75K/yr

Vision insurance Description The Personal Training Director ensures that the club delivers a fitness experience to all members. Responsible for communicating and upholding company standards and ...

Crunch Fitness

Personal Training Director

Saint Cloud, MN · On-site

$45K - $105K/yr

Description The Personal Training Director ensures that the club delivers a fitness experience to all members. Responsible for communicating and upholding company standards and leading by example.

Crunch Fitness

Personal Training Director

Cypress, TX · On-site

The Personal Training Director is the leader of the Personal Training department at a Crunch Facility. The PTD ensures that the club delivers an exceptional fitness experience to all members and ...

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Crunch Fitness

Personal Training Director

Brownsville, TX · On-site

$40K - $65K/yr

Description The Personal Training Director ensures that the club delivers a fitness experience to all members. Responsible for communicating and upholding company standards and leading by example.

Crunch Fitness

Personal Training Director

Victorville, CA · On-site

$45K - $95K/yr

Description The Personal Training Director ensures that the club delivers a fitness experience to all members. Responsible for communicating and upholding company standards and leading by example.

Crunch Fitness

Personal Training Director

Fargo, ND · On-site

$42K - $100K/yr

Description The Personal Training Director ensures that the club delivers a fitness experience to all members. Responsible for communicating and upholding company standards and leading by example.

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Personal Training Director information

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$36.5K

$87.7K

$155K

How much do personal training director jobs pay per year?

As of Jun 10, 2026, the average yearly pay for personal training director in the United States is $87,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What is the difference between Personal Training Director vs Personal Trainer?

AspectPersonal Training DirectorPersonal Trainer
CertificationsACE, NASM, NSCA, or ACSM; often requires management experienceACE, NASM, NSCA, ACSM; primarily fitness and certification-focused
Work EnvironmentLeads training programs, manages staff, oversees client programs in gyms or fitness centersWorks directly with clients, conducts training sessions, personal fitness coaching
ResponsibilitiesProgram development, staff supervision, client retention, administrative tasksPersonalized training, fitness assessments, motivation, and coaching

The main difference is that a Personal Training Director oversees the entire personal training department, managing staff and programs, while a Personal Trainer focuses on working directly with clients to improve their fitness. The Director role involves leadership and administrative duties, whereas the Trainer role is more client-centered and hands-on.

How does a Personal Training Director typically support and develop their team of trainers?

A Personal Training Director plays a key role in mentoring and developing their team by providing ongoing training, setting performance goals, and offering regular feedback. They often organize workshops or continuing education sessions to ensure trainers stay current with industry trends and certifications. Additionally, the director may conduct one-on-one meetings to help trainers address challenges, improve client retention, and achieve professional growth within the organization. This collaborative approach helps maintain high standards of service and creates a positive, motivating work environment.

What does a Personal Training Director do?

A Personal Training Director oversees the personal training department within a fitness facility or gym. Their responsibilities include hiring, training, and managing personal trainers, developing training programs, setting sales goals, and ensuring high-quality client service. They also collaborate with other management staff to create fitness strategies, monitor department performance, and implement new initiatives to enhance member engagement and retention. Ultimately, their role is to ensure the success and growth of the personal training department.

What are the key skills and qualifications needed to thrive as a Personal Training Director, and why are they important?

To thrive as a Personal Training Director, you need a strong background in exercise science, personal training, and management, typically supported by certifications like NASM, ACE, or ACSM and relevant leadership experience. Familiarity with fitness management software, scheduling systems, and sales tools is essential for overseeing operations and driving business growth. Exceptional interpersonal skills, motivational abilities, and leadership qualities set top performers apart in managing trainers and engaging clients. These competencies are crucial for ensuring program quality, client satisfaction, and the successful development of both staff and business.
More about Personal Training Director jobs
What cities are hiring for Personal Training Director jobs? Cities with the most Personal Training Director job openings:
What are the most commonly searched types of Personal Training jobs? The most popular types of Personal Training jobs are:
What states have the most Personal Training Director jobs? States with the most job openings for Personal Training Director jobs include:
Personal Training Director jobs near you
Personal Training Director

Personal Training Director

Crunch Fitness - Fitness Ventures LLC

Kenner, LA • On-site

$40K - $105K/yr

Full-time

Posted 17 days ago

Crunch Fitness rating

5.8

Company rating: 5.8 out of 10

Based on 141 frontline employees who took The Breakroom Quiz

39th of 61 rated gym and leisure clubs

Job description

Description
The Personal Training Director ensures that the club delivers a fitness experience to all members.
Responsible for communicating and upholding company standards and leading by example. Ensure that team members consistently execute the basics in punctuality, dress code compliance, friendliness and cleanliness. Hires, trains and develops a strong team of Personal Trainers. Responsible for the successful attainment of department targets, including revenue and member retention.
Is the point of reference for fitness expertise within the club.
Requirements
STAFFING AND DEVELOPMENT [40% OF TIME]
Maintain a fully engaged and high performing fitness team that aligns with company values and goals. To achieve this objective, the Personal Training Director will:
Hire develop and manage performance of qualified Personal Trainers
Train & develop Membership other staff as needed regarding fitness and supplementation presentations, emphasizing the impact of these on membership retention
Conduct weekly (or as-needed) meetings with direct reports to review performance and offer direction, motivation and guidance toward achieving individual and company goals. Offer career growth and advancement opportunities as warranted
Manage the Personal Trainer schedule including staying within budgeted non-session hours as submitted to and approved by the General Manger.
Mediates club employee relations matters for all club fitness employees
Discipline staff under the guidance of your direct supervisor
FITNESS MANAGEMENT [40% OF TIME]
Ensure that all club members have access to a highly trained and professional fitness staff able to provide fitness counseling, training and programs within Crunch standards. The Personal Training Director is responsible for the successful attainment of fitness and supplement revenue goals. To achieve these objectives the Personal Training Director will:
Ensure that all Personal Trainers are delivering high quality programs to their clients
Develop weekly work schedules for fitness staff. Ensure that staff properly records their Time & Labor
Ensure that staff comply with Time and Labor guidelines, and manage overtime in accordance with company guidelines.
Provide member service and support related to fitness servicing issues.
Assist members and encourage their involvement in fitness services.
Responsible for achieving monthly, quarterly and yearly revenue objectives set forth by the Company with regards to Fitness services and Supplements
Hire, Train and develop new Personal Trainers
Regularly train staff on industry updates and teach Personal Trainers to be continually successful and ensure that all clients are trained professionally
SALES AND SERVICE [20% OF TIME: CLUB SPECIFIC]
Knowledge of Crunch Certified Fitness Program including program software (dotFIT, ABC/ Datatrak, Crunch-U, VFP, Styku, Where applicable). Knowledge of Fitness technique and program design.
Must be able to adjust and operate all club equipment.
Experience in coaching/motivating groups.
Strong Leadership, interpersonal & communication skills.
Able to generate, maintain & demonstrate a friendly, enthusiastic & positive attitude.
Possesses a strong member service focus.
Responds professionally to requests and inquires from guests, members and staff.

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