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What are the key skills and qualifications needed to thrive as a PEFCU employee?

To thrive as a PEFCU employee, you typically need a background in finance, customer service, and a high school diploma or higher education in business or accounting. Familiarity with banking software, cash handling systems, and compliance requirements such as BSA/AML is often required. Strong interpersonal communication, attention to detail, and problem-solving abilities help employees build trust and effectively assist members. These skills ensure accurate financial transactions, regulatory compliance, and excellent member service in a credit union environment.

What is PEFCU?

PEFCU stands for Publix Employees Federal Credit Union, a not-for-profit financial institution that serves current and retired employees of Publix Super Markets and their family members. PEFCU offers a range of financial services including savings accounts, checking accounts, loans, and mortgages. As a member-owned credit union, PEFCU focuses on providing competitive rates, personalized service, and financial education to its members. Membership eligibility is typically limited to Publix associates and their immediate families.

What are the common career advancement opportunities for employees at PEFCU?

At a credit union such as PEFCU, employees often have multiple avenues for career growth, including moving into supervisory or management roles, specializing in areas like lending or member services, or transitioning to positions in compliance, IT, or financial advising. Many credit unions encourage internal promotions and support professional development through training and tuition reimbursement. Employees who demonstrate strong customer service skills, attention to detail, and initiative are frequently considered for advancement. Collaboration with various departments also allows staff to gain cross-functional experience, making them strong candidates for future opportunities.
What are popular job titles related to Pefcu jobs in Florida? For Pefcu jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Pefcu jobs in Florida look for? The top searched job categories for Pefcu jobs in Florida are:
What cities in Florida are hiring for Pefcu jobs? Cities in Florida with the most Pefcu job openings:
Pefcu jobs near you
Infographic showing various Pefcu job openings in Florida as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Business Relationship Specialist

Publix Employees Federal Credit Union

Hialeah, FL

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 25 days ago

Job description

Publix Employees Federal Credit Union (PEFCU) was established over 60 years ago to provide financial services with lifetime value to Publix Super Markets, Inc. employees and their families. 

 PEFCU Benefits/Perks: 

  • Medical, Dental and Vision insurance plans with one option at NO cost for employee only coverage! 
  • Generous Paid Time Off program (approximately 3 weeks a year) 
  • 11 paid holidays per year 
  • 401(k) retirement plan
  • Profit sharing 
  • Pay for performance incentive programs 
  • Time off for giving back to your community! 
  • Tuition reimbursement 
  • And much, much more!!! 

Business Relationship Specialist 

Join us as a Member Advocate - Business Relationship Specialist and become a driving force in PEFCU's mission of becoming the preferred financial partner for all Publix associates. This role is about making a difference in the financial well-being of our members & potential members through the education of our products and services.  

You’ll be responsible for developing and expanding relationships within the Miami market.  

What you will do…  

  • Schedule and conduct presentations to promote membership, product and services, and drive account opening at on-site events.  
  • Collaborate with partners to have credit union presentations and information tables in the communities we serve.  
  • Act as a PEFCU ambassador to create robust brand awareness in a defined territory of grocery stores.  
  • Execute the company-wide business relationship program.  
  • Cultivate strong rapport through consistent communication and touch points via phone, email, and personal visits to retail locations.  
  • Lead the charge in new memberships, loan referral, and building relationships with eligible individuals.  
  • Proactively drive the engagement of our online banking, ensuring consistent messaging and branding.  
  • Identify and capitalize on opportunities to showcase PEFCU's products and services.  
  • Provide members with a personalized and rewarding experience   
  • Keep abreast of the credit union's vision, products, and services to represent and promote them effectively.  
  • Plan, organize and represent PEFCU at sponsored events, including community events, trade shows, and networking events.   
  • Maintain reporting, tracking, and measurement of community outreach initiatives and results.  
  • Research and recommend networking opportunities to the management.  
  • Assist the marketing team with the opening of new branches.  

What you need…  

  • 2-3 years of experience in a bank or credit union, supermarket experience a plus  
  • Knowledge of lending theory, industry practice  
  • Ability to work independently  
  • Ability to build relationships quickly and effectively through listening and interacting with members and associates.  
  • Strong interpersonal skills, including the ability to build trust and rapport  
  • Presentation skills to create and deliver compelling presentations to effectively communicate information and ideas.  
  • Strong financial product knowledge  
  • Approachable and engaging  
  • Maintain a high level of professionalism  
  • Knowledgeable in consultative sales principles  
  • Ability to provide exceptional member experience  
  • Problem-Solving Skills  
  • Ability to communicate effectively both verbally and in writing, as well as present financial products accurately  
  • Self-motivated and goal-oriented  
  • Ability to work in a fast-paced, member-focused environment  
  • Planning and organization skills  
  • Passionate about finding ways to help members and the community  
  • Computer proficiency  

Position also requires... 

  • The flexibility to travel to multiple store locations in the greater Miami area  
  • Must have access to an automobile, a valid driver's license with a good driving record, and adequate automobile-related insurance.  

What’s in it for you…  

  • Competitive pay  
  • Pay for performance incentive programs 
  • Incentive Programs
  • Profit Sharing
  • Monthly car and phone allowance  
  • Medical, Dental and Vision insurance plans with one option at NO cost for employee only coverage!  
  • Stellar benefits/perks  
  • Work/life balance  

 We are committed to improvement, driven by feedback, and focused on organizational growth.  We expect and demonstrate our values (Integrity, Collaboration, Service, Inclusion and Ownership) every day, creating an environment where all associates can add value and feel valued.   

Apply now! 

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