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Pay Per Click Ads Jobs in Michigan (NOW HIRING)

Lane Automotive

Marketing Manager

Watervliet, MI · On-site

... Pay Per Click (PPC), brand websites, email marketing, and Search Engine Optimization (SEO) ... Experience with digital media platforms, including Google Ads, Facebook Ads Manager, and YouTube ...

Lane Automotive

Marketing Manager

Watervliet, MI · On-site

... Pay Per Click (PPC), brand websites, email marketing, and Search Engine Optimization (SEO) ... Experience with digital media platforms, including Google Ads, Facebook Ads Manager, and YouTube ...

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Pay Per Click Ads information

What are pay per click (PPC) ads?

Pay Per Click (PPC) Ads are a form of online advertising where advertisers pay a fee each time one of their ads is clicked. These ads appear on search engines like Google or Bing, as well as on social media platforms and other websites. PPC allows businesses to target specific audiences based on keywords, demographics, or interests, making it an effective way to drive traffic to a website. The most common PPC platform is Google Ads, but there are many others available. Successful PPC campaigns require keyword research, ad creation, bid management, and ongoing analysis to maximize return on investment.

What are the key skills and qualifications needed to thrive as a pay per click (PPC) ads specialist?

To thrive as a Pay Per Click (PPC) Ads Specialist, you need strong analytical skills, proficiency in digital marketing principles, and experience with paid advertising platforms, often supported by a relevant degree or certification. Familiarity with tools like Google Ads, Microsoft Advertising, Google Analytics, and bid management software is typically required. Attention to detail, strategic thinking, and strong communication skills help you optimize campaigns and clearly report results to stakeholders. These capabilities are crucial for driving targeted traffic, maximizing ROI, and ensuring effective ad spend management in competitive markets.

What are some common challenges faced by pay per click (PPC) ads specialists, and how can they be addressed?

PPC Ads specialists often encounter challenges such as staying updated with frequent platform changes, managing multiple campaigns simultaneously, and optimizing campaigns within tight budgets. To address these, it's important to allocate time for ongoing learning, use automation tools for efficiency, and regularly analyze campaign data to make informed adjustments. Collaboration with marketing teams and clear communication with clients or stakeholders also help ensure campaigns align with broader business goals.

What is the difference between Pay Per Click Ads vs Digital Marketing Specialist?

AspectPay Per Click AdsDigital Marketing Specialist
CredentialsBasic knowledge of online advertising platformsMarketing degree or related certifications
Work EnvironmentDigital advertising campaigns, online platformsBroader marketing strategies, multiple channels
Industry UsageAdvertising agencies, e-commerce, tech companiesVarious industries including retail, tech, healthcare
Search & Comparison IntentFocus on paid advertising tacticsBroader marketing roles including SEO, content, social media

Pay Per Click Ads specialists focus specifically on creating and managing paid online advertising campaigns, primarily on platforms like Google Ads and Bing Ads. Digital Marketing Specialists have a broader role, encompassing various marketing channels including SEO, content marketing, and social media, often integrating PPC strategies. While PPC experts concentrate on paid ads, digital marketers develop comprehensive marketing plans to enhance brand visibility and engagement across multiple platforms.

What are popular job titles related to Pay Per Click Ads jobs in Michigan?

For Pay Per Click Ads jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Pay Per Click Ads jobs in Michigan look for?

The top searched job categories for Pay Per Click Ads jobs in Michigan are:

What cities in Michigan are hiring for Pay Per Click Ads jobs?

Cities in Michigan with the most Pay Per Click Ads job openings:

Pay Per Click Ads jobs near you
Infographic showing various Pay Per Click Ads job openings in Michigan as of September 2026, with employment types broken down into 100% Full Time. Highlights an 84% In-person, and 16% Remote job distribution.

Manager, Advertising

Central Garden & Pet

Bingham Farms, MI

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 19 hours ago

Central Garden & Pet rating

7.7

Company rating: 7.7 out of 10

Central Garden & Pet

Based on 42 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Manufacturers average

Based on 76,922 frontline employees who took The Breakroom Quiz

The best things about working at Central Garden & Pet

  • 94%

    94% say it is easy to take sick days

    say it is easy to take sick days

  • 94%

    94% say they don’t worry about hours

    say they don’t worry about hours

  • 94%

    94% say they get paid breaks

    say they get paid breaks

Featured by Central Garden & Pet, based on 42 Breakroom Quiz responses from their frontline employees

Job description

Description

Reporting to the Director of Marketing & Advertising, the Manager, Advertising will hold an essential position in the continued growth of our eCommerce presence at Central Home Brands. This role leads campaign development, ad creation, and execution of the brand strategy across all platforms. Responsibilities include developing campaign concepts, collaborating with cross-functional teams to maintain brand voice, and ensuring all resources understand the advertising and merchandising objectives. The role oversees the planning, execution, and performance measurement of online advertising and promotional campaigns, while regularly reporting results and KPI progress to the Marketing Director and eCommerce team to drive growth and achieve business goals.
 
PRIMARY RESPONSIBILITIES:
  • Create successful ad campaigns that can be scaled and supported on all platforms.
  • Organize and manage photo and video shoots with the studio to realize and attain assets for campaigns.
  • Manage provided budget to ensure we are not over or underspending.
  • Maximize return on investment of promotional and advertising activities across all key retail accounts.  Including, but not limited to pay per click, search engine marketing and display advertising, leveraging creativity and analytics.
  • Establish and execute the global advertising schedules for optimum results including data driven analysis to accurately measure results.
  • Perform SEO research and analysis.
  • Execute the organic social media and affiliate relationship strategies.
  • Coordinate activities with other departments as needed and perform other duties as required to support management and company initiatives.
  • Report financial performance for advertising & promotional activities by account.
  • Host monthly live shopping events on Amazon Live and Instagram Live
PROFESSIONAL QUALIFICATIONS: 
  • Bachelor’s degree in a business, marketing or eCommerce field.
  • Minimum 3+ years’ work experience in a related field.
  • Proficient in Facebook Ads Manager, Pinterest Ads management, AMS, and Google Ads.
  • Familiarity with Adobe Photoshop and other Creative Cloud tools.
  • Ability to communicate professionally and effectively both internally and externally.
  • Ability to lead in a collaborative long distance team environment; self-directed, motivated and highly flexible.
  • Creative and analytic thinker who can easily manage multiple tasks and prioritize work within tight, concurrent deadlines. 
  • Proficient in MS Office Suite (Excel and PowerPoint experience required). 
BENEFITS PACKAGE & EMPLOYEE PROGRAMS: 
  • Comprehensive Medical, Dental, and Vision Insurance
  • Free Life Insurance
  • Health and Dependent Care Flexible Spending Accounts
  • 401k with company match 
  • Paid vacation, holidays and sick time
  • Employee Assistance Program
  • Access to thousands of free online courses
  • Discounts on cell phones, movie tickets, gym memberships, and more!
  • Education Assistance (both college degrees and professional certifications)
  • Paid parental leave
 
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zoёcon®. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America. Visit www.central.com to learn more.
 
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. 

Working at Central Garden & Pet

Perks for frontline workers

From Central Garden & Pet, via Breakroom

  • Safety is a top priority!

  • Paid Vacation

  • Paid Holidays

  • Paid Sick Time

  • Paid Breaks

  • Consistent shift and schedule

  • Comprehensive Health Insurance

  • 401k with Company Match

  • Referral Program with Cash Bonus

  • Education Assistance

  • Paid Parental Leave

About Central Garden & Pet, in their own words

From Central Garden & Pet

Our leading consumer and professional brands provide forward-thinking, high quality products to care for your lawn, garden, pets and community. We are committed to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.

Company values

From Central Garden & Pet

The Central Way | We Do the Right Thing | We Strive to be the Best | We are Entrepreneurial | We Win Together | We Grow Every Day | We are Passionate

Diversity and inclusion statement

From Central Garden & Pet

Central Garden & Pet is committed to building a great place to work that embraces diversity as a key pillar of our culture. This is a journey, and we are committed to listening, learning and doing the work to move forward together.

What Central Garden & Pet employees say

Pay

Benefits

Hours and flexibility

Workplace

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