Parts Sales Associate Jobs in Dothan, AL (NOW HIRING)

Walt Massey Auto Group | Driven By You
Guaranteed Salary + Commission | Performance-Based Growth | Unlimited Earning Potential

At Walt Massey Auto Group, we do more than sell vehicles — we build lasting relationships with our customers, our employees, and the communities we serve.

We are looking for driven, coachable, customer-focused Sales Consultants who want more than just a paycheck. This is a true career opportunity for individuals who want income stability, professional development, performance-based advancement, and the opportunity to build long-term financial success.

Whether you have automotive sales experience or simply have the ambition and work ethic to succeed, we provide the training, tools, and support to help you grow.

If you are willing to learn a proven process, stay disciplined, and consistently create a great customer experience, Walt Massey offers an opportunity where your effort directly impacts your success.

Unlike traditional commission-only sales roles, our compensation structure provides both income stability and significant earning potential.

New Sales Consultants begin with a guaranteed monthly salary, and as performance grows, compensation grows with it.

• Entry Level: $4,000 Monthly Salary

• Professional Level: $5,000 Monthly Salary

• Executive Level: $6,500 Monthly Salary

• Master Level: $8,500 Monthly Salary

In addition to salary progression, Sales Consultants also earn:

• Per-unit compensation on every vehicle delivered

• Monthly performance bonus opportunities

• Elite production accelerator bonuses

• Salesperson of the Month bonus opportunities

• Annual elite bonus opportunities for sustained top performance

There is no cap on growth for top performers.

We invest heavily in people who are committed to success.

• Guaranteed Starting Salary of $4,000 per month

• Salary + Commission Compensation Structure

• Performance-based salary increases up to $8,500 monthly

• Per-unit vehicle delivery compensation

• Monthly bonus opportunities

• Elite performance accelerator bonuses

• Paid training and mentorship programs

• Career advancement based on performance — not tenure

• Health Insurance

• Dental & Vision Coverage

• 401(k) Retirement Plan

• Paid Holidays

• Paid Vacation Time

• Employee Discounts on Vehicles, Service, and Parts

• Ongoing coaching, development, and leadership support

• Proven sales systems designed to help you succeed

As a Sales Consultant, you are the face of the dealership and play a critical role in creating an exceptional customer experience while helping customers find the right vehicle for their needs.

• Welcome customers and create an outstanding first impression

• Respond quickly to internet leads, phone inquiries, and digital customer opportunities

• Build rapport and use a consultative sales approach to understand customer needs

• Present vehicle options, explain features and benefits, and conduct professional test drives

• Follow the Walt Massey Road to the Sale Process with every customer interaction

• Build value, overcome objections, and confidently ask for the sale

• Maintain accurate customer activity and follow-up within CRM systems

• Complete daily outreach through phone calls, text messaging, email communication, and personalized video follow-up

• Build long-term relationships that generate repeat business and customer referrals

• Request customer reviews and referral opportunities after delivery

• Use social media to promote inventory, customer deliveries, and strengthen personal branding

• Participate in ongoing coaching, training, and performance development

Top performers at Walt Massey are more than salespeople — they are professionals who consistently execute, build relationships, and create exceptional experiences.

Successful team members:

• Follow proven sales processes consistently

• Stay disciplined with daily customer activity

• Maintain strong CRM follow-up and organization

• Build repeat and referral customer business

• Deliver exceptional customer experiences

• Maintain strong customer satisfaction scores

• Stay accountable to performance goals and production targets

• Continuously improve through training and coaching

This is a performance-driven opportunity, meaning compensation growth and advancement are directly tied to consistency, production, customer experience, and execution.

• Strong communication and relationship-building skills

• Positive attitude and professional appearance

• Highly coachable mindset and willingness to follow proven systems

• Self-motivated, competitive, and goal-oriented personality

• Comfortable using CRM systems, texting, email, video communication, and social media

• Ability to work flexible schedules including evenings and weekends

• Valid driver’s license with acceptable driving record

• Authorized to work in the United States

• Previous sales experience is helpful but not required

• Automotive sales experience preferred, but we will train the right candidate

Walt Massey Auto Group is a process-driven, customer-focused, high-performance organization built around helping people succeed.

We believe in providing our team with the training, systems, leadership, and opportunities needed to create long-term success.

Our mission is simple: Build meaningful relationships, create exceptional customer experiences, and make a positive impact in the communities we serve.

If you’re looking for a place where your work ethic matters, your growth is supported, and your earning potential is truly in your hands, this is your opportunity.

Apply today and start building your future with Walt Massey Auto Group.

Your Neighbor. Your Dealership. Driven By You.

Walt Massey Auto Group is proud to be an Equal Opportunity Employer and is committed to creating an inclusive workplace where all employees and applicants are treated with respect and provided equal opportunities regardless of race, color, religion, sex, age, national origin, disability, veteran status, genetic information, sexual orientation, gender identity, or any other status protected by applicable law.