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Go-to-Market (GTM) Consultant

Venus Consultancy

Boston, MA • Remote

Part-time

Posted 13 days ago

Job description

Go-to-Market (GTM) Consultant – Staffing & AI Products

Location: Remote (Preference for candidates based in Boston, New York, or California)
Engagement Type: Part-time Consultant / Advisor

About Us

We are building and scaling a staffing and technology business through Venushring.com. In addition to our staffing services, we have developed four AI-powered products and are looking for an experienced Go-to-Market (GTM) Consultant to mentor our team and help accelerate customer acquisition.

Role Overview

We are seeking a hands-on GTM Consultant with proven expertise in digital advertising, lead generation, demand generation, and growth marketing. The consultant will work closely with our leadership and marketing teams, providing strategic guidance and practical recommendations to improve lead quality, conversion rates, and marketing ROI.

Key Responsibilities

  • Mentor and guide our internal team on GTM strategy.

  • Develop and optimize PPC campaigns across multiple platforms.

  • Provide expert guidance on:

    • Google Ads

    • Meta Ads (Facebook & Instagram)

    • LinkedIn Ads

    • YouTube Ads

    • X (Twitter) Ads

    • Other relevant social media advertising platforms

  • Recommend best practices for B2B lead generation and customer acquisition.

  • Design scalable demand generation strategies for staffing services.

  • Develop GTM strategies for our AI product portfolio.

  • Improve conversion funnels, landing pages, and campaign performance.

  • Establish KPI dashboards and performance measurement frameworks.

  • Advise on audience targeting, retargeting, and account-based marketing (ABM).

  • Share proven tactics for reducing customer acquisition cost (CAC) and increasing ROI.

Required Qualifications

  • 5+ years of experience in growth marketing, demand generation, or GTM consulting.

  • Demonstrated success managing PPC budgets and generating qualified leads.

  • Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads.

  • Experience working with B2B service companies, staffing firms, SaaS, or AI products.

  • Ability to mentor teams and communicate marketing concepts clearly.

  • Strong analytical and data-driven decision-making skills.

Preferred Qualifications

  • Experience in staffing, recruitment, workforce solutions, or HR technology.

  • Experience launching and scaling AI or SaaS products.

  • Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, Apollo, or similar tools.

  • Experience with SEO, content marketing, and outbound lead generation strategies.

What Success Looks Like

  • Improved lead quality and conversion rates.

  • Clear GTM roadmap for staffing services and AI products.

  • Optimized advertising spend and measurable ROI.

  • Actionable growth strategies that can be implemented by our internal team.