Status: Part-Time Position 20 hours a week, 12 week period with possibility for renewal
Position Summary:
The Marketing & Communications Specialist will work closely with the Executive Director, Director of Development and Development & Events Manager to develop and implement strategies and tactics that advance the mission of the organization, as well as its programs, initiatives and fundraising efforts, through both traditional and digital marketing and PR efforts. This position will work collaboratively with all departments to ensure overall strategy for communications is effectively achieved.
Position Duties and Responsibilities:
Assist with creating and implementing marketing communications strategies that foster strategic engagement of key constituents and ensure continuity of organizational messaging
Execute ongoing competitive analysis, identify threats and opportunities and report out monthly
Update and distribute marketing communications metrics monthly
Assist Director in supporting marketing efforts for mission programs, such as the Community Grantee Program
Assist with marketing communication needs for events team
Assist with Holiday Card program
Assist with editing and proofing of marketing materials that support organizational programs, initiatives, priorities and efforts
Work cross-functionally with other departments and staff to develop positive and collaborative relationships Social Media
Post approved content to social channels using various social media platforms
Obtain appropriate artwork to accompany content
Maintain Chicago social and online support channels, including, but not limited to: Facebook, Twitter, LinkedIn, Pinterest and Instagram
Provide analytics on social media accounts
Lead creation and dissemination of the monthly e-newsletter, including: request for submissions, write & edit, manual entry of monthly organizational newsletters and e-blasts into Convio; weekly report; submit for approval; then disseminate
Maintain and update website. Provide analytics of website.
Load PDF files and other approved content to correct sections of the site
Write and post approved news stories with accompanying text
Monitor and post approved content
Manage responses to online constituent interactions
Assist Executive Director with developing and managing website redesign project PR and Media Relations
Develop targeted media list in PR Newswire/Agility
Manage the execution of entering event calendar data into online media listings
General research on marketing, social media or intelligence gathering
Other general administrative duties as assigned and support Directors as needed Knowledge / Skills / Abilities
Bachelor's degree in marketing, journalism, communications, or related field is required.
5 years' experience in marketing, communications and public relations required; in non-profit healthcare industry preferred
Experience in top social media channels and management software (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, Hootsuite)
Experience in media contact list targeting and list development using PRN Newswire/Agility
Experience in Adobe Creative Suite (Photoshop, Illustrator, InDesign) preferred, not required
Convio or similar constituent engagement tools experience a plus
Wordpress or similar website software a plus. Some HTML experience preferred
Strong verbal and written communication skills, with strong editing skills
High level of organization and attention to detail, strong process orientation, demonstrated capability to interface and maintain effective relationships with all departments and employees in a team-oriented environment
Ability to simultaneously manage multiple projects with varying timelines and deadlines
Ability to work independently and collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters
Knowledge of basic graphic design principals and AP Style
Strong proficiency using Microsoft Office, including Word, Excel and PowerPoint