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Join SHE-com as a fractional coach and mentor the next generation of female-led e-commerce brands. This is your opportunity to give back, share your expertise, and support meaningful growth—on your schedule.

SHE-com is the fastest growing community for women in e-commerce. We are a movement, not just a program—designed to support, educate, and empower female brand owners across every stage of growth. Our members are driven, passionate, and ready to scale with the right expert support behind them.

An Australian-based community headquartered on the Gold Coast, designed by and for women in e-commerce. We provide coaching programs, events, retreats, and conferences to empower female entrepreneurs at every stage of their journey.

Lisa Jones, a multi-million-dollar brand owner, created SHE-com to support the rapidly growing wave of female-led e-commerce businesses across Australia. Seeing their potential and the lack of tailored resources, Lisa built a space to empower these women to succeed.

SHE-com supports start-ups, scale-ups, and multi-million-dollar businesses with mentoring, training, awards, networking, live events, and curated tools. We provide the resources they need to focus on scaling and thriving in their industries.

By 2025, our community will connect over 75,000 female founders who collectively generate hundreds of millions of dollars in revenue, solidifying SHE-com as Australia’s leading network for women in e-commerce.

You are a current or former CMO or CFO with deep roots in the e-commerce industry. You’ve worked within successful product-based brands and know how to drive results—whether that’s scaling revenue, improving profitability, strengthening marketing strategy, or refining operational performance.

You might be currently employed and looking to share your knowledge through a few hours of impactful coaching each week. Or you might have recently stepped out of a full-time role and are ready to expand your fractional portfolio with more clients and consistent paid work.

You’re someone who leads with strategy and clarity. You enjoy teaching and mentoring. You’re passionate about empowering female founders and want to use your experience to create a ripple effect of success.

This is a paid, contract-based fractional role. We’re looking for experienced e-commerce C-suite leaders—particularly CMOs and CFOs—who can commit between 2 to 5 hours a week to start, with the potential to scale up to 10 to 20 hours depending on demand and fit. You’ll work remotely, mentoring a consistent roster of SHE-com clients over three to six-month engagements. If you’re the right fit, there may also be opportunities for additional coaching calls and strategic support across other parts of our programs. If you’re ready to contribute your brilliance to a purpose-driven movement, this is your chance.

• 1:1 Strategic Coaching: Provide personalised advice and mentorship to a rotating roster of ambitious e-commerce founders
• Growth & Profitability Guidance: Identify key opportunities for revenue growth, stronger margins, or better marketing performance
• Thought Partnership: Help clients think and act like a CMO or CFO, even if they’re not ready to hire one full-time
• Strategic Planning: Support founders with roadmaps, budgets, forecasting, marketing calendars, and more
• Consistent Engagements: Guide clients over three to six-month periods with structured coaching support
• Flexible Delivery: All coaching is remote via video calls, designed to work alongside your existing commitments

• Flexibility: Commit 2 to 5 hours per week to start, with potential to expand to 10 to 20 hours depending on fit and interest
• Paid Contract Role: Hourly compensation as a fractional SHE-com coach
• Minimal Admin: We handle program delivery, client onboarding, and scheduling—so you focus purely on what you do best
• Purposeful Impact: Mentor the next wave of women-led brands with insight that drives real results
• High-Level Community: Work with motivated, scaling founders eager for strategic guidance
• Long-Term Vision: We’re building a leading roster of fractional coaches and plan to collaborate with you for the long term

• CMO or CFO Experience: You’ve held senior leadership inside a successful e-commerce brand or agency
• Deep E-commerce Knowledge: Strong strategic expertise in digital marketing, budgeting, forecasting, financial clarity, operations, or customer journey optimisation
• Coaching Strength: You know how to listen, guide, and challenge founders to move forward with focus
• Mentor Mentality: You enjoy teaching others how to think long term and grow sustainably
• Availability: Able to commit 2 to 5 hours per week initially, with flexibility to take on more hours if desired
• Mission-Aligned: You’re excited to contribute to the success of female founders inside a purpose-led community

• Your clients gain clarity, confidence, and traction toward their revenue and growth goals
• You are recognised as a trusted strategic advisor in the SHE-com community
• You build strong, ongoing relationships with clients over time
• You experience the fulfilment of mentoring without compromising your core professional work
• You’re offered continued opportunities to expand your involvement across SHE-com’s coaching programs

If you’re ready to use your C-suite experience to empower women in e-commerce and contribute meaningfully in a flexible, high-impact way, we want to hear from you.

Email your resume and a short cover letter along with a 2 minute video telling us: • Your current or most recent C-suite role and what you’re most proud of • Why mentoring smaller e-commerce brands excites you • Your ideal weekly availability and what type of client support you enjoy most

Send to: careers@shecom.co Subject line: Fractional C-Suite E-commerce Coach Application

SHE-com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all.