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Pardot Jobs in Utah (NOW HIRING)

AllenComm

Senior Marketing Manager

Salt Lake City, UT · On-site

$90K - $115K/yr

Manage marketing automation (Pardot/MCAE) and CRM (Salesforce) as operational tools, in partnership with the technical resources managing platform administration * Maintain clean data, attribution ...

AllenComm

Senior Marketing Manager

Salt Lake City, UT · On-site

Manage marketing automation (Pardot/MCAE) and CRM (Salesforce) as operational tools, in partnership with the technical resources managing platform administration * Maintain clean data, attribution ...

FairCom

Senior Marketing Director

Sandy, UT · On-site

Strong proficiency in Marketing software systems such as HubSpot, Marketo, Pardot, Drift, Bots, etc. * Knowledge of program and project management methodology is required to drive early-stage ...

FairCom

Senior Marketing Director

Sandy, UT · On-site

Strong proficiency in Marketing software systems such as HubSpot, Marketo, Pardot, Drift, Bots, etc. * Knowledge of program and project management methodology is required to drive early-stage ...

FairCom

Senior Marketing Director

Sandy, UT · On-site

Strong proficiency in Marketing software systems such as HubSpot, Marketo, Pardot, Drift, Bots, etc. * Knowledge of program and project management methodology is required to drive early-stage ...

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Pardot information

See Utah salary details

$40.1K

$92.1K

$132.9K

How much do pardot jobs pay per year?

As of Aug 26, 2026, the average yearly pay for pardot in Utah is $92,064.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,100.00 and $109,200.00 per year, depending on experience, location, and employer.

What is a Pardot specialist?

A Pardot specialist is a marketing professional with expertise in using Salesforce Pardot, a marketing automation platform designed to help businesses create, deploy, and manage online marketing campaigns. They are responsible for setting up and managing email marketing, lead generation, lead nurturing, and reporting within Pardot. Pardot specialists work closely with sales and marketing teams to optimize workflows, improve lead quality, and drive engagement. Their technical skills typically include configuring automation rules, segmentation, and integrating Pardot with Salesforce CRM. They also analyze campaign performance to make data-driven recommendations.

What are the key skills and qualifications needed to thrive as a Pardot specialist, and why are they important?

To thrive as a Pardot Specialist, you need a solid understanding of marketing automation, lead generation strategies, and data analysis, often supported by experience in digital marketing and Salesforce certifications. Proficiency with the Pardot platform, Salesforce CRM, email marketing tools, and reporting dashboards is typically essential. Strong attention to detail, communication skills, and problem-solving abilities help specialists optimize campaigns and collaborate effectively with teams. These skills ensure efficient campaign execution, accurate lead management, and measurable marketing ROI.

What are some common challenges faced by professionals working with Pardot in a marketing team?

Professionals working with Pardot often face challenges such as integrating Pardot with other CRM systems, ensuring data quality and synchronization, and designing effective automated workflows. Adapting to frequent updates in the Pardot platform and keeping up with best practices in lead nurturing can also be demanding. Collaboration with sales and IT teams is crucial, as marketing automation success relies on cross-functional alignment and clear communication.

What is the difference between Pardot vs Marketing Automation Specialist?

FeaturePardotMarketing Automation Specialist
Primary RoleMarketing automation platform for lead generation and nurturingDesigning, implementing, and managing marketing automation strategies
Required SkillsMarketing automation tools, CRM integration, email marketingMarketing strategy, automation tools, analytics
CertificationsPardot Certification, Salesforce certificationsMarketing automation certifications, HubSpot, Marketo
Work EnvironmentMarketing teams, CRM-focused rolesMarketing departments, digital marketing teams

While Pardot is a specific marketing automation platform primarily used for lead management within Salesforce, a Marketing Automation Specialist is a broader role responsible for developing and executing marketing automation strategies across various tools. Pardot users often hold certifications related to Salesforce, whereas Marketing Automation Specialists may have certifications across multiple platforms like HubSpot or Marketo. Both roles work closely with marketing teams to optimize campaigns and improve lead conversion.

What are the roles in Pardot?

Roles in Pardot refer to the different permissions and access levels assigned to users within the platform, such as Administrator, Marketing User, and Viewer. These roles determine what actions users can perform, like managing campaigns, viewing reports, or editing assets, and help control data security and workflow management. Understanding these roles is essential for effective user management and ensuring proper access control in Pardot marketing automation environments.

What are popular job titles related to Pardot jobs in Utah?

For Pardot jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Pardot jobs in Utah look for?

The top searched job categories for Pardot jobs in Utah are:

Pardot jobs near you

Senior Marketing Manager

AllenComm

Salt Lake City, UT • On-site

$90K - $115K/yr

Full-time

Re-posted yesterday

Job description

Salt Lake City, UT - Hybrid
Reporting to Head of Marketing
Pay Rage - 90K -115K Annually About AllenComm
AllenComm is a leader in custom corporate learning solutions, serving over half the Fortune 500 since 1981. Clients from various industries seek AllenComm for behavior change and measurable results, not simply training completion. Combining design agency creativity, academic rigor, and technical expertise, AllenComm has operated under the same ownership for nearly 25 years. The firm ranks among the top custom content and eLearning companies in the U.S., earning over 500 client and industry awards.Position Summary
The Senior Marketing Manager owns the growth side of AllenComm's marketing function. The corporate learning industry is in a period of transformation, and this role is central to how AllenComm will continue to lead through it. You will bring both creative and strategic judgment to programs that generate marketing-influenced and sourced pipeline and revenue and manage agencies and vendors for outcomes not activity. As AllenComm continues to develop its product and partner strategy, this role has the potential to expand into product and channel marketing, both revenue-oriented functions that align naturally with this scope. This is a builder role with real ownership and a clear path to grow. You will work directly with marketing leadership and the senior leadership team on strategic initiatives and special projects as the function continues to develop.Key Responsibilities
Demand Generation and Campaigns
  • Design and execute demand generation campaigns that build qualified pipeline across target segments and accounts
  • Own the full demand generation function: database growth, lead nurturing, MQL qualification and handoff to sales, and attribution reporting
  • Develop an account-based marketing strategy for high-value target accounts in partnership with sales, leveraging channel strategies to maximize ROI
  • Set the creative direction for campaign work and direct creative resources including internal Creative Services, freelancers, and contractors to produce on-brand assets across channels
Pipeline Development and Lead Generation
  • Working closely with marketing leadership, own the marketing contribution to pipeline: translating strategy into campaign priorities, target account selection, and lead generation infrastructure
  • Maintain close alignment with the sales team on pipeline priorities and target accounts, ensuring a high-functioning, conversion-oriented MQL to SQL handoff
  • Define and help build an outbound channel, including model, sequencing, messaging frameworks, and targeting infrastructure, whether in-house, outsourced, hybrid, or AI-enabled
Digital Channels and Agency Management
  • Own paid media strategy and execution across search, social, and display
  • Manage the digital strategy agency relationship covering SEO, AEO, GEO, and LLM visibility, holding the partner accountable to performance and pipeline contribution
  • Own the website as a demand generation and conversion channel, including landing page strategy, CTA optimization, and paid traffic destinations
  • Manage the marketing technology vendor responsible for core marketing operations and tech services, including Pardot/MCAE and Salesforce integrations
Marketing Operations and Analytics
  • Own campaign and funnel performance reporting, translating data into clear recommendations for leadership
  • Manage marketing automation (Pardot/MCAE) and CRM (Salesforce) as operational tools, in partnership with the technical resources managing platform administration
  • Maintain clean data, attribution models, and lead flow processes across the funnel
Qualifications
  • Five or more years in marketing with demonstrated ownership of demand generation, campaigns, or a full marketing program with measurable outcomes
  • Proven experience managing digital agencies and vendors for performance accountability
  • Working knowledge of paid search, SEO, and paid media as a buyer and evaluator of those channels
  • Proficient in Salesforce and at least one marketing automation platform: Pardot/MCAE, Marketo, or HubSpot
  • Strong creative instincts and the analytical ability to translate performance data into clear recommendations
  • Experience working directly with a sales team and developing programs that support revenue
Preferred
  • Experience in B2B services, professional services, or a category where the sales cycle is complex and relationship-driven
  • Familiarity with account-based marketing methodology and tools
  • Experience building or running an outbound function
  • Exposure to the corporate learning, HR technology, or talent development space
  • Interest in or experience with product marketing or channel and partner marketing

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