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The Regional Retail Strategic Sales Rep is responsible for driving market share growth, sell-through, and strategic alignment across retail home center channels. This role blends high-level regional strategy with hands-on field execution, ensuring that corporate priorities are effectively translated into in-store results.
This position partners cross-functionally with internal sales teams, retail leadership, and distribution partners to identify opportunities, remove barriers to conversion, and accelerate demand generation across both Stock and Special Order business.
Success in this role requires the ability to influence at all levels of the retail ecosystem, develop strong partnerships, and execute a disciplined, data-driven territory strategy that delivers consistent sales growth.

Key Responsibilities
Strategic Leadership & Market Development
   Develop and execute a territory business plan and growth strategy to drive market share, sell-through, and profitability across retail channels.
   Establish financial objectives and strategic direction that grow the retail channel and consistently exceed quarterly and annual sales targets.
   Identify market opportunities, trends, and risks, providing actionable insights to leadership and marketing to support organizational strategy.
   Analyze sales, market, and retail data to prioritize opportunities and guide decision-making.
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Retail & Channel Influence
   Build and maintain relationships across all levels of the retail environment, including:
   Pro Desk teams and retail associates
   Store, district, and regional leadership (RMM/RFM)
   Field merchandising teams (MET/MST)
   PSM, Sales Directors, TSM,RPSD
   Retail outside sales teams (OSR/SAM)
   Distributor sales teams and contractors
   Align regional retail stakeholders with company strategies and ensure consistent execution across markets.
   Manage the retail sales pipeline, identifying and resolving barriers within the sales and fulfillment process.
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Execution & Demand Generation
   Drive sell-through across both stock and special-order programs, focusing on revenue, units, and share gain.
   Execute and maintain all in-store initiatives, including displays, merchandising, training programs, and promotional execution.
   Plan and lead Pro events, contractor engagement activities, builder events, and mobile training experiences to generate demand and strengthen brand preference.
   Support and train internal and external sales teams to scale both in-person and virtual selling capabilities.
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Distribution & Cross-Functional Collaboration
   Partner with distribution to improve product flow, availability, and execution across retail channels.
   Collaborate with internal sales teams to ensure alignment on priorities, programs, and customer strategies.
   Remove operational bottlenecks and barriers that impact the customer experience and conversion.
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Accountability & Performance Management
   Own a prioritized store and market coverage model, focusing time and resources on the highest-impact opportunities.
   Manage budgets effectively to drive profitable growth.
   Deliver against defined KPIs, including sales growth, market share, and execution metrics.
   Communicate performance, opportunities, and risks to leadership on a regular basis.

Qualifications & Experience
   Bachelor's degree in Business or related field (or equivalent experience)
   3+ years of experience in sales, preferably within retail home centers or building products
   Proven ability to drive results in a high-touch, relationship-driven sales environment
   Strong leadership, training, and influence skills across multiple organizational levels
   Experience working within complex distribution and retail channel models
   Demonstrated business acumen and understanding of financial drivers
   Highly organized with strong time and territory management skills
   Effective communicator with the ability to present to large and diverse audiences
   Proficient in Microsoft Office and CRM/reporting tools
   Willingness to travel up to 50-70% (overnight)
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Core Competencies
   Customer Focus
   Business Acumen
   Drive for Results
   Strategic Thinking
   Communication & Influence
   Problem Solving
   Accountability
   Adaptability

Success Profile
First 90 Days
   Complete onboarding and product training
   Establish relationships with key retail, distributor, and internal stakeholders
   Identify and prioritize top stores and market opportunities
6 Months
   Demonstrate measurable sales growth in priority markets
   Establish consistent engagement with Pro Desks, contractors, and retail partners
   Execute training and demand-generation events across the territory
1 Year
   Exceed annual sales targets across stock and special-order business
   Deliver measurable market share gains
   Establish strong, sustainable retail and distribution partnerships that drive long-term growth

As of the date of this posting, a good faith estimate of the current pay scale for this position is $61,500K to $82,000K. Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan.

At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.

• Compensation: competitive salary and bonus eligibility
• Insurance: day-one health coverage medical, dental, vision, life insurance
• Paid Time Off: vacation and company holidays
• Retirement: 401(k) with 6% match
• Investments: Employee Stock Purchase plan (ESP)
• Work-Life Balance: parental leave, wellness programs
• Purpose. Impact. Community: Sustainability Initiatives | James Hardie 

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