An outdoor brand ambassador promotes products for an outdoor sporting goods company. In this position, your duties focus on displaying to customers and vendors the gear, clothing, or equipment your company sells. In addition to physical demonstrations, you also promote the brand on social media, engaging with existing and potential customers and encouraging the spread of earned content and conversations. You act as a social media influencer and post brand content on different platforms and forums frequented by your customer base. Your responsibilities include communicating with customers and vendors at promotional events and appearing at retail outlets to educate customers on your brand’s products. As a brand ambassador, you assist in planning marketing strategies and study your brand's competitors and target market.