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Archdiocese of New Orleans Title: Social Media Coordinator

Mission of the Position:

The Social Media Coordinator assists in advancing the evangelizing mission of the Archdiocese of
New Orleans through strategic, creative, and mission-driven communications. The role exists not
simply to increase visibility, but to foster authentic encounter with Jesus Christ, deeper
discipleship, joyful missionary outreach, and a stronger sense of unity within the local Church
through digital media. In a rapidly changing digital culture, the Social Media Coordinator helps
communicate the Gospel in a way that is faithful, compelling, relational, deeply human, and
reflective of the unity of the local Church.

Know/How:

This position requires a professional demeanor, strong interpersonal skills, and a deep
appreciation for the evangelizing mission of the Catholic Church. The ideal candidate possesses
excellent written, verbal, organizational, and creative communication abilities.

This role requires the ability to:

• Collaborate effectively as part of a team while also working independently
• Manage projects from concept to completion
• Create engaging and mission-focused digital content
• Adapt messaging for various audiences and platforms
• Maintain attention to detail while working in fast-paced environments
• Understand emerging digital trends and discern how they may best serve the Church's mission

A background or experience in communications, marketing, branding, evangelization, public
relations, digital media, storytelling, or related fields is preferred.

Minimum Qualifications:

Two years related experience with Bachelor's degree required. Experience in digital communications,
social media management, content creation, photography, videography, graphic design, marketing, or
related communications fields preferred. Familiarity with the mission and
teachings of the Catholic Church strongly preferred.

Essential Functions:

• Assist in the development and implementation of a comprehensive social media and digital
communications strategy that supports the evangelizing mission of the Archdiocese of New Orleans
• Create engaging and mission-oriented content that promotes encounter with Jesus Christ,
discipleship, unity within the local Church, parish life, vocations, ministries, events, and
archdiocesan initiatives
• Maintain and grow the Archdiocese's digital presence through social media, web
communications, photography, video, graphics, livestreams, and real-time event coverage
• Develop and manage a strategic content calendar aligned with the liturgical year, and
archdiocesan priorities
• Capture and produce high-quality photography, video, graphics, reels, interviews,
testimonials, and other multimedia content for digital platforms
• Tell the stories of the people, ministries, parishes, schools, Catholic Charities, clergy, and
apostolates of the Archdiocese in a compelling way that fosters evangelization, unity, and
confidence in the local Church.
• Monitor analytics, engagement, and digital trends to evaluate effectiveness and identify
opportunities for growth and evangelization
• Research emerging digital platforms and technologies to discern their potential value in
advancing the Church's mission
• Assist with livestreams, live event coverage, and real-time content creation during major
archdiocesan events and initiatives
• Support collaborative communication efforts between archdiocesan offices, ministries,
parishes, schools, and agencies to strengthen a shared archdiocesan identity and mission.
• Assisting with other tasks and special projects as requested

Other Skills

• Video production and editing for social media platforms
• Photography and visual storytelling
• Graphic design experience
• Experience with social media analytics and platform management tools
• Experience with livestreaming and event coverage
• Familiarity with Facebook Live, Instagram, YouTube, TikTok, and emerging platforms
• Experience with Google Analytics and social media insights tools
• Ability to create real-time digital content in fast-moving environments
• Understanding of Catholic culture, liturgical life, and ecclesial communications is highly beneficial

Reports to:

The Social Media Coordinator reports directly to the Director of Communications and rates closely
with the Evangelization Office.