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Optimizely Jobs in Wisconsin (NOW HIRING)

Experience developing in a Content Management System (CMS), specifically Optimizely * Have a passion for operational excellence, problem-solving, and ownership in accomplishing challenging goals

Azure Data Engineer, Optimizely, Amplitude, etc.). * Experience with IoT data from industrial equipment or SAP, Salesforce, Windchill, etc. * Familiarity with lean manufacturing principles or Six ...

Execute content publishing, updates, and configuration changes across multiple brand websites using enterprise CMS platforms (AEM, Optimizely, or equivalent). * Build and maintain landing pages ...

Experience working within CMS platforms (e.g., Adobe Experience Manager, WordPress, Optimizely) * Basic HTML/CSS knowledge Knowledge, Skills & Abilities * SEO Fundamentals: Strong understanding of on ...

Optimizely information

See Wisconsin salary details

$105K

$141.5K

$170.3K

How much do optimizely jobs pay per year?

As of Jul 16, 2026, the average yearly pay for optimizely in Wisconsin is $141,521.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,273.00 and $158,885.00 per year, depending on experience, location, and employer.

What does a company Optimizely do?

A role related to Optimizely typically involves working with the company's digital experience platform, which specializes in A/B testing, personalization, and experimentation to improve website and app performance. Employees may focus on data analysis, user experience optimization, and implementing testing tools to help businesses enhance their online presence.

What is an Optimizely job?

An Optimizely job typically involves working with Optimizely's digital experience platform to optimize websites, content, and customer experiences. Roles can include developers, marketers, or product managers who use A/B testing, personalization, and content management to improve business performance. Professionals in this field often need expertise in web technologies, analytics, and experimentation strategies.

How much does Optimizely cost?

Optimizely offers various pricing plans based on features, usage, and company size, with costs typically starting around several thousand dollars per year for basic packages. Enterprise plans with advanced capabilities and dedicated support are priced higher and often require custom quotes. Pricing details are available upon request from Optimizely's sales team.

What are the typical responsibilities of someone working with Optimizely in a digital team?

An Optimizely specialist is typically responsible for designing, implementing, and analyzing A/B or multivariate tests to optimize website or application performance. Day-to-day tasks may include collaborating closely with marketers, designers, developers, and data analysts to identify opportunities for experimentation and growth. You’ll set up experiments using the Optimizely platform, monitor their progress, interpret data, and report results and actionable insights to stakeholders. This collaborative and data-driven role helps guide strategic decisions and drive continuous optimization across digital products.

Is Optimizely a good company to work for?

Optimizely, as a company specializing in digital experience optimization, is often rated positively for its innovative environment and collaborative culture. Employees cite opportunities for skill development and the use of tools like A/B testing platforms, though experiences can vary by role and location.

What are the key skills and qualifications needed to thrive in the Optimizely position, and why are they important?

To thrive in an Optimizely specialist role, you need a strong background in web optimization, A/B testing, analytics, and digital marketing, often supported by relevant experience or certifications. Experience with the Optimizely platform, familiarity with HTML/CSS, JavaScript, and using analytics tools such as Google Analytics are highly valuable. Analytical thinking, problem-solving skills, and the ability to communicate test results clearly to both technical and non-technical stakeholders set candidates apart. These skills are critical for effectively designing, executing, and analyzing experiments that drive measurable improvements in website and product performance.

What is the most futuristic job?

A futuristic job related to Optimizely could involve roles in digital experience optimization, such as AI-driven personalization specialists or data scientists working with advanced analytics tools. These roles require skills in machine learning, programming, and understanding user behavior to develop innovative online experiences. Such jobs are often found in tech companies focusing on cutting-edge digital marketing and experimentation platforms.
Infographic showing various Optimizely job openings in Wisconsin as of July 2026, with employment types broken down into 68% Full Time, and 32% Contract. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $141,521 per year, or $68 per hour.
Intranet & Web Content Senior Specialist

Intranet & Web Content Senior Specialist

Baird

Milwaukee, WI • On-site

Full-time

Posted 24 days ago


Baird rating

8.6

Company rating: 8.6 out of 10

Based on 8 frontline employees who took The Breakroom Quiz


Job description

About the Role:
The Intranet & Web Content Senior Specialist owns and evolves Baird's SharePoint-based intranet, a business-critical platform that enables associates to access information and collaborate effectively. This role leads governance frameworks, drives experience improvements, and partners across the firm to enhance navigation, usability, and adoption. This role also supports corporate website initiatives within Optimizely CMS, ensuring a cohesive and data-driven digital experience.
The Impact You'll Make:
  • Own SharePoint intranet platform experience: Maintain and evolve SharePoint intranet sites based on business unit and associate needs, ensuring a reliable, intuitive, and scalable user experience
  • Lead governance & content lifecycle management: Develop and own intranet content lifecycle standards, including freshness, archiving, and quality expectations; establish scalable publishing guardrails and governance frameworks that drive consistency and trust
  • Improve navigation & information architecture: Continuously refine intranet structure, navigation, and taxonomy to align with how associates access and consume information across PWM, Operations, and business units
  • Prioritize and deliver experience enhancements: Identify, scope, and implement improvements that increase usability, engagement, and efficiency across the intranet platform
  • Enable a decentralized content model: Train and support a network of 150-200 content owners, providing onboarding, standards, and guidance that enable consistent, high-quality content publishing at scale
  • Drive stakeholder partnership & alignment: Partner across Corporate Communications, PWM, Operations, and business teams to understand needs, align priorities, and translate requirements into practical solutions
  • Leverage insights and analytics to inform decisions: Monitor intranet analytics and search behavior, using insights to identify friction points and recommend improvements to enhance findability and adoption
  • Deliver reporting and adoption insights: Develop dashboards and performance reporting (Power BI, Looker Studio, GA4) and communicate trends, risks, and recommendations to stakeholders and leadership
  • Drive adoption through enablement and feedback loops: Support adoption through training, user feedback, and continuous improvement cycles that address pain points and reinforce best practices
  • Support corporate website initiatives: Execute content updates and page builds in Optimizely CMS; support SEO fundamentals, tagging, and performance reporting for quarterly website review

What You'll Bring to Baird:
  • Bachelor's degree in Marketing, Communications, Information Systems, or a related field, or equivalent combination of education and experience
  • 5-7 years of experience in SharePoint intranet management, digital platforms, or a related content and platform role
  • Advanced expertise in SharePoint Online, including site architecture, page management, permissions, and publishing workflows (core requirement)
  • Strong experience working with Optimizely CMS (or similar CMS) for website content updates and builds
  • Advanced proficiency in digital analytics and reporting tools (GA4, Looker Studio, Power BI) with the ability to translate insights into actionable recommendations
  • Knowledge of HTML/CSS for troubleshooting and collaboration with technical partners
  • Demonstrated success operating with high autonomy and accountability, stakeholder management and influencing, and ability to translate business needs into scalable platform solutions and repeatable processes

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