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Optimize Search Jobs (NOW HIRING)

Media Works

Paid Search Specialist

Baltimore, MD · On-site

Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs including strategy rationale, key word research, campaign implementation, budget recommendations and ...

Media Works Ltd

Paid Search Specialist

Baltimore, MD · Hybrid

Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs including strategy rationale, key word research, campaign implementation, budget recommendations and ...

Argyle Infotech

Search Engine Architect

Seattle, WA · On-site

$190.20K/yr

Collaborate with product managers and data scientists to understand user requirements and optimize search results. * Implement and manage AWS-based infrastructure to ensure scalability and ...

New

Media Works Ltd

Paid Search Specialist

Baltimore, MD · On-site

$55K - $65K/yr

Position Requirements/Responsibilities: • Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs including strategy rationale, key word research, campaign ...

Web.com

Manager, Paid Search

OR · Remote

Manage and optimize global paid search campaigns across Google Ads and Microsoft Ads. * Develop and execute strategies leveraging SEM and Performance Max (PMax) to maximize ROI. * Analyze campaign ...

Newfold Digital

Manager, Paid Search

Manage and optimize global paid search campaigns across Google Ads and Microsoft Ads. * Develop and execute strategies leveraging SEM and Performance Max (PMax) to maximize ROI. * Analyze campaign ...

Web.com Group, Inc.

Manager, Paid Search

OR · Remote

Manage and optimize global paid search campaigns across Google Ads and Microsoft Ads. * Develop and execute strategies leveraging SEM and Performance Max (PMax) to maximize ROI. * Analyze campaign ...

PMG, Inc.

SEM Lead

Dallas, TX · On-site

Monitor and optimize search campaign performance, ensuring results align with client goals and budgets while implementing solutions to continuously improve outcomes. * Lead the implementation of paid ...

PMG

SEO Lead

Dallas, TX

At PMG, you'll do more than optimize websites-you'll shape how brands connect with their audiences through search, making SEO accessible in the process. You'll join a team of passionate experts who ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Utilize AI technologies and tools to optimize SEO efforts, from content creation to keyword analysis. * Content Optimization: Collaborate with content creators to ensure all website content is ...

QRY

Paid Search Strategist

Jersey City, NJ · Remote

You'll plan, launch, and optimize search and shopping programs (Google, Bing, YouTube, and other retail channels where relevant), keeping budgets/pacing tight and turning data into crisp decisions.

The Advocates

Senior SEO Strategist

Murray, UT

$75K - $95K/yr

Optimize for visibility across AI-driven search platforms: * Google AI Overviews * ChatGPT * Perplexity * Claude and other LLM-driven search experiences * Structure content to earn citations in AI ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Utilize AI technologies and tools to optimize SEO efforts, from content creation to keyword analysis. * Content Optimization: Collaborate with content creators to ensure all website content is ...

Nfinity Athletic

SEO Specialist

Atlanta, GA

Utilize AI technologies and tools to optimize SEO efforts, from content creation to keyword analysis. * Content Optimization: Collaborate with content creators to ensure all website content is ...

Townsquare Ignite

Paid Search Manager

Charlotte, NC · On-site

Plan, execute, and optimize SEM campaigns to drive engagement and conversion * Keyword analysis - build keyword lists, analyze search volume and make recommendations * In-platform setup of paid ...

Drive Social Media LLC

SEO Specialist

Develop, implement, and optimize SEO strategies across client websites to improve organic rankings, visibility, traffic, and lead generation. * Conduct keyword research using tools such as SEMrush ...

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$75.5K

$110.5K

How much do optimize search jobs pay per year?

As of Jun 4, 2026, the average yearly pay for optimize search in the United States is $75,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,500.00 and $91,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as an SEO Specialist, you need a solid understanding of search engine algorithms, keyword research, analytics, and on-page/off-page optimization, often supported by a background in marketing or digital communications. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and certifications such as Google Analytics Individual Qualification are highly valuable. Strong analytical thinking, attention to detail, and effective communication are standout soft skills in this role. These competencies are crucial for improving website visibility, driving targeted traffic, and achieving measurable business growth in a competitive digital landscape.

What are some common challenges faced by professionals in Optimize Search roles, and how can they be addressed?

Professionals in Optimize Search roles often encounter challenges such as keeping up with frequent search engine algorithm updates, balancing user experience with technical SEO requirements, and efficiently analyzing large volumes of data. Staying current through ongoing learning and industry research is crucial. Collaborating closely with web developers, content creators, and marketing teams helps ensure strategies are effectively implemented and aligned with business objectives. Utilizing robust analytics tools and automation can also streamline workflows and enhance results.

What does an Optimize Search specialist do?

An Optimize Search specialist is responsible for improving the visibility and ranking of websites or content on search engines like Google. They analyze website performance, conduct keyword research, implement SEO strategies, and monitor analytics to ensure effective optimization. Their goal is to drive more organic traffic to a website, improve user experience, and achieve better search engine rankings. They may also work with content creators and web developers to ensure best practices are followed across the site.

What is the difference between Optimize Search vs Search Engine Optimization Specialist?

AspectOptimize SearchSearch Engine Optimization Specialist
CredentialsTypically no specific certifications requiredOften holds certifications like Google Analytics or SEO certifications
Work EnvironmentFocuses on improving search functionalities within websites or appsWorks on improving website rankings on search engines
Industry UsageUsed across tech, e-commerce, and digital platformsPrimarily in digital marketing and SEO agencies
Search & Comparison IntentPeople compare roles related to search optimization techniquesPeople seek to understand SEO strategies and rankings

Optimize Search involves enhancing search functionalities within digital platforms, while Search Engine Optimization Specialist focuses on improving website visibility on search engines like Google. Both roles aim to improve search performance but differ in scope and focus.

What cities are hiring for Optimize Search jobs? Cities with the most Optimize Search job openings:
What states have the most Optimize Search jobs? States with the most job openings for Optimize Search jobs include:
Optimize Search jobs near you
Paid Search Specialist

Paid Search Specialist

Media Works

Baltimore, MD • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago

Job description

Salary: $55,000-$65,000

Paid Search Specialist

Media Works is looking for a Paid Search Specialist with 1-3 years experience. Media Works is a highly respected, fast paced, and energetic integrated marketing agency located in Baltimore, MD. The agency has been in the business for over 35 years, serving a diverse client list.


Position Summary:

This position plays a hands-on role in the day-to-day development, management, and optimization of SEM campaigns. This role leads the efforts to increase site visibility, click through rates, and conversion rates for Media Works clients. Successful candidates will plan and build out SEM campaigns from start to finish by creating budget projections, researching keywords, conducting competitive analysis, and monitoring and reporting on campaign performance. This position works cross-functionally with the Account Managers to ensure client goals are satisfied.


Position Requirements/Responsibilities:

Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs including strategy rationale, key word research, campaign implementation, budget recommendations and forecasting.

Perform weekly diagnostic to ensure data is complete and accurate for SEM.

Coordinate with account teams on flow charts updates and media pacing.

Manage 3rd party vendor/platform relationships (RFP, Rep Meetings, Negotiation) pertaining to SEM.

Assist Datorama Manager with scheduled reporting building for SEM portions of campaigns.

Develop insights and optimizations for reports and campaigns for SEM campaigns and share with Account Manager.

Work with Media Works Tech to implement tagging strategy and ongoing QA.

Manage QA process post launch and throughout campaign including pacing, trouble shooting, and invoicing.

Lend insight into the optimization of client landing pages and the customer journey.

Collaborate cross team and provide support for other areas of marketing as needed.

Creating and managing SEM templates used across the agency.

Remain connected to Google to keep clients aware of SEM developments and trends.

Oversee necessary ad copy writing as requested by clients.

Develop relationship with agency google rep and push updates and information to agency teams.

Other duties as assigned


SKILLS:

Microsoft Word, Excel, and Power Point

Certifications: Google Ads, Google Analytics

Proficient with reporting and analytics tools

Datorama experience a plus

E-commerce experience a plus

Public speaking and presentation experience

*A hybrid work schedule is available to all Maryland residents, non-Maryland residents may apply for this role as fully remote*

Media Works believes that diversity of skill and background contributes to a strong culture. The agency prides itself on transparency with clients and its own employees. We offer a competitive salary, fully paid individual health benefits, 401(k), 14 paid holidays, kind time, continued learning training, 15 days of PTO, and a flexible, collaborative work environment.

Job Type: Full-time

Salary: Commensurate with experience

Benefits:


  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance


Schedule:


  • 8 hour shift


Experience:


  • Google Ads: 2 years (Required)
  • Keyword research: 2 years (Required)


Work Location: Hybrid in Baltimore, MD 21209