SEO Specialist
Position Summary
The SEO Specialist is responsible for increasing organic traffic, search visibility, and revenue across the Company’s e-commerce websites. This role works closely with marketing, merchandising, and development teams to optimize product, brand, category, and site content while supporting traditional search engines and emerging AI-powered shopping experiences.
Responsibilities
· Develop and execute SEO strategies to increase organic traffic and revenue.
· Optimize product, brand, category, and website pages for search visibility and conversions.
· Conduct keyword research and identify growth opportunities across brands and product categories.
· Monitor rankings, traffic, and search performance while providing recommendations for improvement.
· Work with marketing and development teams on new products, brands, site updates, discontinued products, redirects, and other SEO-related initiatives.
· Manage technical SEO requirements including indexing, redirects, structured data, and site health.
· Ensure website content and product data are optimized for Google, Bing, AI search, and AI shopping platforms.
· Help manage and improve a large catalog consisting of hundreds of brands and thousands of products.
· Stay current on search engine algorithm updates, industry trends, and emerging AI search technologies.
Qualifications
Required
· Experience working with an e-commerce retailer, online marketplace, or consumer brand.
· Experience managing SEO for large websites or product catalogs.
· Strong understanding of on-page SEO, technical SEO, keyword research, and content optimization.
· Familiarity with Google Search Console, Google Analytics, Bing Webmaster Tools, and SEO platforms.
· Strong analytical and problem-solving skills.
Preferred
· Experience managing large product catalogs and structured product data.
· Experience with schema markup and technical SEO implementations.
· Familiarity with AI-powered search and shopping platforms.
Success Metrics
· Growth in organic traffic and revenue.
· Improved search rankings and visibility.
· Increased visibility within AI-powered search and shopping experiences.
· Successful optimization and management of the product catalog.