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Online Copywriter information
See salary details
$14.66 - $19.45
6% of jobs
$19.45 - $24.24
8% of jobs
$27.35 is the 25th percentile. Wages below this are outliers.
$24.24 - $29.02
16% of jobs
The median wage is $32.87 / hr.
$29.02 - $33.81
24% of jobs
$33.81 - $38.59
17% of jobs
$40.01 is the 75th percentile. Wages above this are outliers.
$38.59 - $43.38
12% of jobs
$43.38 - $48.16
6% of jobs
$48.16 - $52.95
2% of jobs
$52.95 - $57.74
3% of jobs
$57.74 - $62.52
4% of jobs
$62.52 - $67.31
1% of jobs
$14
$36
$67
How much do online copywriter jobs pay per hour?
What does an online copywriter do?
What does an online copywriter do?
As an online copywriter, you create creative, original content for online platforms. Your responsibilities may include writing for a website, developing product or service descriptions, writing ad copy, posting on social media, strategizing for digital marketing, or writing articles for blogs. You may be asked to draft, edit, revise, proofread, and perform other writing duties before your work is published. An online copywriter may work remotely, offer freelance services, or write on-site at a company. You coordinate with illustrators, designers, and photographers, and in some cases, you may collaborate with the marketing department. This is a fairly broad field, but your responsibilities are similar across the board.
How does an online copywriter typically collaborate with designers and marketing teams?
What are the key skills and qualifications needed to thrive as an online copywriter, and why are they important?
What is the difference between Online Copywriter vs Content Writer?
| Aspect | Online Copywriter | Content Writer |
|---|---|---|
| Primary Focus | Creating persuasive, marketing-oriented copy for websites, ads, and sales materials | Producing informative, engaging content such as articles, blogs, and reports |
| Skills & Credentials | Strong marketing knowledge, SEO skills, excellent writing ability | Research skills, storytelling, clarity, and informational writing |
| Work Environment | Freelance or in-house marketing teams, digital agencies | Media outlets, blogs, corporate websites, freelance platforms |
Online Copywriters focus on crafting persuasive content that drives conversions and sales, often working within marketing teams. Content Writers produce informative and engaging content aimed at educating or entertaining audiences. While both roles require excellent writing skills, their goals and typical outputs differ significantly.
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Gold's Gym rating
6.1
Based on 35 frontline employees who took The Breakroom Quiz
37th of 63 rated gym and leisure clubs
Job description
The Copywriter will develop and manage copy and creative messaging for the Gold's Gym brand, playing a key role in bringing our mission and voice to life. This role covers the full spectrum of copywriting, from concepting campaigns and writing advertising copy to crafting social posts, scripts, and in-club content. The Copywriter will also be responsible for proofreading and editing across brand materials to ensure consistency, accuracy, and quality. This role reports to the Creative Director and contract based for 3 months.
Write and edit compelling advertising copy, campaign messaging, and brand content that resonates with Gold's Gym's target audience
Conceptualize and execute original creative campaigns to be published across paid, owned, and earned channels
Proofread and edit copy across all brand materials, ensuring accuracy, consistency, and adherence to brand tone of voice
Manage copy from concept to completion for creative materials including digital ads, print, Out of Home (OOH), in-club signage, social posts, CRM campaigns, direct mailers, and more
Fully grasp and maintain Gold's Gym's distinct tone of voice, ensuring all messaging aligns from concept through final delivery
Collaborate with the Senior Copywriter, the broader creative team, and cross-functional departments (marketing, operations, etc.) to deliver projects on time
Create clean, clearly organized copy documents that designers, executives, and stakeholders can easily review and provide feedback on
Maintain an accurate and up-to-date library of copy files and brand messaging assets
All other tasks as assigned
Minimum of 2-4 years of experience as a copywriter, with demonstrated experience writing advertising copy for consumer brands
Bachelor's degree preferred, ideally in English, Communications, Journalism, Marketing, or a related field
Excellent copywriting skills with a proven track record of creating engaging, on-brand content across multiple formats
Strong proofreading and editing abilities with a sharp editorial eye and exceptional attention to detail
Excellent written and verbal communication skills
Experience writing for fitness, lifestyle, health, or consumer brands is a plus
Passionate about or knowledgeable in fitness
Flexible, reliable, and able to manage multiple projects in a fast-paced, ever-changing environment
Strong project management skills
Asana, or related software experience preferred
What Gold's Gym employees say
Pay
Benefits
Hours and flexibility
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About Golds Gym East Northport, NY
Sourced by ZipRecruiter
Industry
Health and personal care stores
Company size
11 - 50 Employees
Headquarters location
East Northport, NY, US