ZipRecruiter

Log In

1

Omnichannel Cpg Jobs in Racine, WI (NOW HIRING)

All JobsOmnichannel Cpg JobsOmnichannel Cpg Jobs in Racine, WI

Omnichannel Cpg information

What is an omnichannel CPG professional?

An Omnichannel CPG (Consumer Packaged Goods) professional manages the strategy and execution for selling consumer goods across multiple integrated channels, such as physical stores, e-commerce platforms, and mobile apps. Their role is to ensure a seamless and consistent customer experience, regardless of how or where a customer interacts with a brand. Responsibilities often include coordinating marketing, sales, supply chain, and technology teams to optimize product availability and brand presence across all channels. Omnichannel CPG professionals analyze consumer data to tailor strategies for each channel and improve overall business performance.

How does an omnichannel CPG professional collaborate with cross-functional teams to ensure a seamless customer experience?

An Omnichannel CPG professional works closely with marketing, sales, supply chain, and IT teams to align product availability, promotional strategies, and customer engagement across all channels—both online and offline. Regular meetings and shared digital tools help coordinate campaigns and inventory management, ensuring customers have a consistent and integrated experience. This collaboration is essential to quickly address challenges such as inventory discrepancies, promotional conflicts, or shifts in consumer demand. By fostering open communication, Omnichannel CPG professionals help drive unified brand messaging and operational efficiency.

What are the key skills and qualifications needed to thrive as an omnichannel CPG manager, and why are they important?

To thrive as an Omnichannel CPG Manager, you need expertise in retail strategy, data analysis, and CPG market dynamics, typically supported by a degree in business, marketing, or a related field. Familiarity with CRM platforms, e-commerce systems, and analytics tools like NielsenIQ or IRI is crucial. Strong project management, collaboration, and communication skills help drive cross-functional initiatives and build retailer relationships. These competencies are vital for seamlessly integrating online and offline channels to optimize sales and enhance the consumer experience.

What is the difference between Omnichannel Cpg vs E-commerce Merchandiser?

AspectOmnichannel CpgE-commerce Merchandiser
CredentialsMarketing, Business, or related degrees; industry certificationsMarketing, Retail, or Business degrees; product knowledge
Work EnvironmentRetail, manufacturing, marketing teams across channelsOnline retail platforms, digital marketing teams
Industry UsageConsumer Packaged Goods companies focusing on multi-channel salesOnline retail brands and e-commerce platforms

Omnichannel Cpg professionals focus on integrating multiple sales channels for consumer packaged goods, including retail stores and online platforms. E-commerce Merchandisers primarily optimize online product presentation and sales. While both roles require marketing knowledge and industry experience, Omnichannel Cpg roles encompass a broader scope across channels, whereas E-commerce Merchandisers specialize in digital storefronts and online sales strategies.

What cities near Racine, WI are hiring for Omnichannel Cpg jobs?

Cities near Racine, WI with the most Omnichannel Cpg job openings:

Omnichannel Cpg jobs near you

Sr. Digital Asset & Product Information Mgr

Weiman-Products-LL

Gurnee, IL • On-site

$135 - $165/hr

Other

Retirement, PTO

Posted 5 days ago

Key responsibilities

  • Lead end-to-end implementation of digital asset management (DAM), including requirements gathering, vendor selection, configuration, asset migration, and go-live.

  • Evaluate, select, and sequence the deployment of product information management (PIM) and syndication tools, including defining data models and workflows.

  • Own the change management strategy by redesigning content workflows, building governance models, and driving adoption across multiple teams.

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Professional Gurnee, IL, US

23 days ago Requisition ID: 2163

Hybrid - Gurnee IL

Who We Are:

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including 30 Seconds, Harris, Weiman, Goo Gone, Green Gobbler, Biokleen, Mighty Mint, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.

The Role:

PurposeBuilt Brands is building a modern content and product-data backbone - Digital Asset Management (DAM), Product Information Management (PIM), and retail/e-commerce syndication. The Sr. Digital Asset & Product Information Manager will own that program end to end: selecting and implementing the platforms, integrating them with existing systems, and leading the organizational change required to operate in a more automated, governed, single-source-of-truth model.

The role launches with the DAM, then sequences into PIM and syndication. It is equal parts technical program leadership and change leadership; you will decide how the company will create, manage, govern, and distribute brand and product content going forward.

What You Will Do: Platform Implementation (Phased)
  • Lead end-to-end implementation, starting with the DAM: requirements, vendor selection, configuration, taxonomy and metadata model, rights/usage management, asset migration, and go-live.
  • PIM (tool and timing TBD): evaluate, select, and sequence a PIM — product data model, attribute governance, enrichment workflows, and channel readiness.
  • Syndication (tool and timing TBD): evaluate and stand up syndication to retail and e-commerce endpoints, automating distribution, and reducing manual content submission.
  • Own the RFP, statements of work, and management of implementation partners and system integrators.
  • Define and deliver integrations across ERP, e-commerce, web/CMS, creative tools, and analytics.
  • Establish the single-source-of-truth architecture and data flow for assets and product information.
  • Partner with IT and Security on access, SSO, data governance, and platform administration.
Change Management & Adoption
  • Own the change strategy: stakeholder mapping, communications, training, and adoption tracking.
  • Redesign content and product-data workflows; eliminate manual, duplicative, and off-system processes.
  • Build and lead a cross-functional governance model across brand, marketing, sales, e-commerce, supply chain, and IT.
  • Drive measurable adoption across all brands and functions.
Program & Project Management
  • Run the program: roadmap, milestones, budget, resourcing, risks, and dependencies.
  • Manage scope, timeline, and quality across internal teams and external partners.
  • Report status, decisions, and risks directly to Digital Transformation leadership.
  • Make and own the critical decisions on how PBB creates, manages, governs, and distributes content and product data.
  • Define roles, accountabilities (RACI), and standards for the new operating model.
  • Establish and enforce taxonomy, metadata, and data-quality standards.
  • Audit assets, manage permissions, troubleshoot, and train users.
  • Lead a direct and matrixed team plus external implementation partners.
  • Manage vendor relationships, contracts, and performance against SLAs and budget.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What You Will Bring:
  • 5+ years in digital content operations, martech/product-data systems, or digital transformation, including hands-on leadership of DAM and/or PIM implementations.
  • End-to-end ownership of at least one enterprise DAM or PIM implementation — selection through adoption.
  • Strong systems-integration fluency (ERP, e-commerce, CMS, APIs); able to lead technical decisions without being the developer.
  • Proven change-management and program-management track record at enterprise scale.
  • Experience with content and product data in a multi-brand consumer products and omnichannel retail environment.
  • Excellent executive communication; comfortable owning decisions and driving cross-functional alignment.
Preferred
  • CPG / consumer products background; familiarity with retailer and marketplace syndication requirements (e.g., GDSN, retailer portals, Amazon).
  • Taxonomy/metadata design and data governance experience.
Compensation Range:

$135,000-$165,000

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by job related skills, experience, location, and relevant education or training. Your recruiter can share more about the specifics for each salary range.

What We Offer:
  • Flexible work options
  • Generous paid time off
  • Competitive salaries and bonus incentives
  • 401K company match
  • Annual fitness stipend
  • Unmatched employee discount on all products
  • Summer Hours
  • LinkedIn Learning membership

PurposeBuilt Brands is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

#J-18808-Ljbffr

Apply