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New Riff Jobs in New York (NOW HIRING)

Social Media Content Lead

New York, NY · On-site

$75K - $90K/yr

This is a full-time, in-office/field role based in New York City, with primary time spent in our ... Comfortable and confident on camera with the ability to deliver lines naturally, riff, and hold ...

New Riff information

What are New Riff jobs?

New Riff jobs refer to employment opportunities at New Riff Distilling, a Kentucky-based distillery known for producing bourbon, rye, and other spirits. Job roles at New Riff can include positions in production, bottling, warehouse operations, quality control, marketing, and hospitality (such as tour guides and tasting room staff). Employees are typically involved in various stages of the distillation process, customer service, or brand promotion. New Riff values craftsmanship, innovation, and a passion for the spirits industry. Working at New Riff can offer unique experiences for those interested in the world of craft distilling.

What is the difference between New Riff vs Distillery Worker?

AspectNew RiffDistillery Worker
Required CredentialsHigh school diploma, certifications in distillation or alcohol safetyHigh school diploma, on-the-job training
Work EnvironmentDistillery production area, safety gear requiredDistillery floor, manual labor involved
Industry UsageDistillery operations, manufacturingDistillery operations, manufacturing

New Riff is a specific distillery brand involved in whiskey production, whereas a Distillery Worker is a general role within distilleries. While both roles work in the same industry and environment, New Riff refers to a company or product, and a Distillery Worker is a job position. Understanding this distinction helps clarify career paths and industry terminology.

What are some common challenges faced by team members at a craft distillery like New Riff, and how can applicants prepare for them?

Working at a craft distillery such as New Riff often involves a hands-on environment where employees may be expected to multitask across production, bottling, and hospitality duties. Common challenges include adapting to fast-paced production schedules, maintaining quality standards, and ensuring safety in a manufacturing setting. Applicants can prepare by familiarizing themselves with distillation processes, developing strong attention to detail, and being open to learning new skills. Teamwork is essential, as staff frequently collaborate across departments to ensure smooth operations and uphold the brand's reputation.

What are the key skills and qualifications needed to thrive as a Distillery Operator, and why are they important?

To thrive as a Distillery Operator, you need a solid understanding of fermentation, distillation processes, and quality control, often supported by experience in food science or chemical engineering. Familiarity with automated control systems, safety protocols, and laboratory analysis equipment is crucial. Attention to detail, problem-solving abilities, and teamwork are key soft skills for maintaining product consistency and efficiency. These skills ensure the safe production of high-quality spirits and the smooth operation of the distillery.
What are popular job titles related to New Riff jobs in New York? For New Riff jobs in New York, the most frequently searched job titles are:
Social Media Content Lead

Social Media Content Lead

Analyte Health

New York, NY • On-site

$75K - $90K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago


Job description

Analyte Health's mission is to provide easy, accessible and affordable online health care services for everyone. Everything we do focuses on helping our patients become healthier and happier. We have easy-to-use online platforms that provide fast, convenient, private and cost-effective clinical services anytime, anywhere. Our trained health counselors will guide our patients every step of the way while our physicians are ready to deliver treatment. We provide innovative health care services through the elegant mixture of technology, science and patient-centric care that gets our patients back on the path towards wellness.
For more information, please visit our website www.analytehealth.com.
About Stallion (Analyte Health Brand Portfolio):
At Stallion (www.stallion.com), we're redefining men's healthcare by providing discreet, expert-led medical care for conditions including low testosterone, erectile dysfunction, hair loss, weight management, and overall wellness optimization . We connect men with board-certified doctors, nurse practitioners, and wellness experts who specialize in male hormonal balance, sexual health, and hair restoration through our convenient, stigma-free telehealth platform . Our mission is to empower men to take control of their health on their own terms, offering customized treatments, complete privacy in communication and delivery, and ongoing support every step of the way
The Role:
Stallion is building a best-in-class in-house social studio to power both community and performance marketing across Meta, TikTok, and YouTube. The Social Media Content Lead will be one of the core faces and builders of Stallion's social presence, creating high-volume, high-impact content across Meta, TikTok, and YouTube that entertains, educates, and converts. They will ideate, script or outline, appear on camera, run man-on-the-street style shoots, and collaborate with our Videographer and paid media team to continuously ship new creative.
This is a full-time, in-office/field role based in New York City, with primary time spent in our central office collaborating on concepts, shoots, and edits.
Key Responsibilities:
  • Co-own the social content calendar, translating strategy into weekly shoot plans and daily posting across platforms.
  • Ideate and produce short-form content concepts (8-120 seconds) that fit Stallion's brand voice and are designed for virality and ad performance.
  • Serve as a recurring on-camera personality for "voice of brand" segments, educational breakdowns, challenges, and series content.
  • Conduct man-on-the-street and in-person interviews in NYC area, handling outreach, rapid-fire questioning, and making participants comfortable on camera.
  • Coordinate with the Videographer on shot lists, B-roll, audio, and lighting needs for each shoot.
  • Adapt and version content for different placements (Reels vs. TikTok vs. Shorts), including hooks, CTAs, and aspect ratios.
  • Pull and interpret social performance metrics (views, watch time, engagement rate, profile visits, saves/shares) to identify winning patterns and inform new ideas.
  • Partner with the paid media team to tag and pass top-performing organic content into ad testing, and to generate paid-first creative concepts.
  • Monitor fitness, health, and DTC creator trends; propose reactive and "trend-jack" content when relevant to Stallion's audience.

Qualifications:
  • Passion for fitness, training, and health
  • Demonstrated success running social accounts or creator channels with strong growth in followers and engagement
  • Comfortable and confident on camera with the ability to deliver lines naturally, riff, and hold audience attention.
  • Strong grasp of TikTok, Reels, and Shorts best practices: hooks, pacing, captions, sounds, trends, and retention techniques
  • Hands-on skills in basic editing (CapCut, Final Cut, Premiere, etc.) and asset preparation for social posting

Benefits:
  • Medical Insurance, Dental, Vision, Whole Life, Critical Illness, Accident & Short Term Disability Benefits
  • 401(k)
  • Paid Time Off
  • Paid Holidays
  • Maternity, Paternity and Bereavement Benefits
  • Competitive Pay
  • Flexible Schedule
  • Relaxed "Tech Focused" Environment

The pay range for this role is:
75,000 - 90,000 USD per year (New York, NY)