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New Products Manager Jobs (NOW HIRING)

Group1001

Senior Product Manager, New Products

$129K - $170K/yr

... Manager is responsible for bringing new savings and annuity products to market that are simple, trustworthy, and built to scale. Along with deep product design and strategy skills, this is a highly ...

McClement Management Group

$100 - $125/hr

New Product & Promotions Project Manager Salary Range: $90,000 - $110,000 At McClement, we're passionate about helping our customers succeed. As a trusted partner to McDonald's, we collaborate across ...

Adecco

Specialty Products Manager

Utica, NY

$95K - $105K/yr

Manage the full product lifecycle, including new product launches and existing offerings. * Collaborate with technical teams to ensure products meet customer requirements and support development ...

PermitFlow

Product Lead, New Products

New York, NY · Remote

$240K - $285K/yr

Take our core permitting and inspections products into a key new market, partnering with GTM and Operations leadership on product, delivery, and pricing. * Build a clear point of view with Business ...

Samsara

Sr. Manager, New Products Strategy

$102K - $141K/yr

About This Role This role will join the New Products Sales Strategy org to lead our BizOps ... manager. This role will be cross-functional, working closely with leadership from across the ...

Wow

Senior Business Products Manager

Madison Heights, MI · On-site

$126K/yr

WOW! is seeking a strategic and commercially focused Senior Business Products Manager to advance new product opportunities across our mid-market and enterprise segments. In this highly visible role ...

LBM Advantage

Forest Products Manager

Conroe, TX · Hybrid

You'll build strong relationships with members and vendors, identify new business opportunities ... Lead, mentor, and manage a team of Forest Products Traders and sales support staff * Develop and ...

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New Products Manager information

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$102.5K

How much do new products manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for new products manager in the United States is $61,351.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $69,000.00 per year, depending on experience, location, and employer.

What does a new products manager do?

A New Products Manager is responsible for overseeing the development and launch of new products within a company. They coordinate market research, manage cross-functional teams, and create strategies to bring innovative products from concept to market. Their role often involves collaborating with marketing, engineering, and sales departments to ensure the product meets customer needs and business goals. New Products Managers also monitor product performance and make adjustments as necessary to ensure success.

What are the key skills and qualifications needed to thrive as a new products manager?

To thrive as a New Products Manager, you need expertise in product development, market analysis, and project management, often supported by a degree in business, marketing, or engineering. Familiarity with product lifecycle management (PLM) software, data analytics tools, and agile methodologies is typically required. Strong leadership, strategic thinking, and effective communication are essential soft skills for aligning cross-functional teams and driving innovation. These skills ensure that new products are successfully developed, launched, and positioned to meet market demands and achieve business objectives.

What are some common challenges faced by a new products manager during the product development lifecycle?

New Products Managers often encounter challenges related to cross-functional coordination, aligning stakeholder expectations, and managing shifting market demands. They must balance creative innovation with realistic timelines and budgets while ensuring that teams in engineering, marketing, and sales are all moving toward the same goals. Navigating these challenges requires strong communication skills, adaptability, and a deep understanding of both customer needs and the competitive landscape.

What is the difference between New Products Manager vs Product Development Manager?

AspectNew Products ManagerProduct Development Manager
Primary FocusLaunching new products and innovationsDesigning and developing existing products
Required SkillsMarket research, innovation, project managementProduct design, engineering, process management
Work EnvironmentCross-functional teams, marketing, R&DEngineering, design, manufacturing teams
Industry UsageConsumer goods, tech, retailManufacturing, tech, automotive

The main difference is that the New Products Manager focuses on identifying market opportunities and launching new products, while the Product Development Manager concentrates on designing and improving existing products. Both roles require collaboration across teams but serve different stages of the product lifecycle.

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New Products Manager jobs near you
Infographic showing various New Products Manager job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $61,351 per year, or $29.5 per hour.

Product Manager, New Products

Port Washington, NY • On-site

Drive Medical
See more jobs at Drive Medicalexternal

$72K - $110K/yr

Full-time

Retirement, PTO

Posted 3 days ago

New

Job description

Who is Drive Medical…

Drive Medical has become a leading manufacturer of medical products with a strong and consistent track record of growth achieved both organically and through acquisitions. We are proud of our high-quality, diverse product portfolio, channel footprint and global operating scale. Our products are sold into the homecare, long-term care, retail, and e-commerce channels in more than 80 countries around the world. 

“Leading the World with Innovative Healthcare Solutions that Enhance Lives” 

Summary (Major Purpose of the Role):

The Product Manager, New Products is accountable for driving new product growth within a dedicated Consumer sales channel (Amazon, Retail, eCommerce, and Direct-to-Consumer [DTC]) by identifying meaningful growth opportunities, developing annual and long-range product plans, and leading priority products from concept through launch. This role balances channel growth strategy with strong execution across the development process, cross-functional project management, sell-in readiness, and go-to-market activation to ensure the right products are brought to market successfully and deliver sustained growth within the consumer marketplace.

This posting is open across a range of experience levels — Associate Product Manager through Senior Product Manager. The specific title and level offered will be determined based on the selected candidate's experience, scope of prior responsibility, and demonstrated capability. The core accountabilities below describe the full scope of the Product Manager, New Product function; the depth of ownership, independence, and strategic scope of the role will scale with the level at which it is filled.

Key Responsibilities:

Sales Channel Growth Strategy

  • Own new product growth strategy for the assigned sales channel, inclusive of annual and long-range growth plans. 
  • Develop a deep understanding of channel dynamics, customer needs, buyer expectations, competitive activity, pricing thresholds, and growth opportunities. 
  • Build and maintain a channel-specific new product roadmap aligned to business priorities. 
  • Partner with sales leadership to understand customer feedback, assortment gaps, and opportunities to strengthen the channel. 

New Product Opportunity Identification

  • Identify and evaluate new product opportunities that can drive growth in the assigned sales channel, both within existing product categories and in new categories the business should consider entering. 
  • Assess white space, competitive gaps, customer pain points, and emerging market trends. 
  • Recommend and prioritize opportunities to move forward based on channel fit, sales potential, margin opportunity, and strategic value. 

Market, Customer, and Competitive Analysis

  • Conduct market and competitive research to understand product trends, pricing, positioning, and customer expectations. 
  • Analyze sales data, customer input, competitive assortments, and channel performance to inform product decisions. 
  • Identify where Drive can win through product features, pricing, quality, assortment, service, or speed to market. 
  • Translate insights into clear product recommendations and business cases. 

Business Case and Product Requirements

  • Develop business cases for new product and new category opportunities. 
  • Define target customer, channel need, sales opportunity, pricing assumptions, margin expectations, cost targets, launch timing, and key risks. 
  • Create product requirements that reflect customer needs, competitive benchmarks, regulatory considerations, and business objectives. 
  • Partner with sourcing, engineering, design, quality, regulatory, legal, finance, and operations to validate feasibility. 

Product Development and Cross-Functional Execution

  • Lead assigned new product projects from concept through launch. 
  • Manage timelines, milestones, owners, risks, and key decisions. 
  • Drive cross-functional accountability and ensure teams remain aligned on scope, timing, cost, quality, and launch expectations. 
  • Escalate risks early and recommend solutions when projects are off track. 

Channel-Focused Product Positioning

  • Own product-level positioning, including value proposition, key features, competitive differentiation, pricing inputs, and intended channel strategy. 
  • Provide clear product inputs to channel marketing, content, and sales teams. 
  • Partner with channel marketing to translate product strategy into customer-facing messaging, packaging inputs, sales tools, and launch materials. 
  • Ensure product positioning is grounded in the needs of the assigned sales channel. 

Launch Readiness and Commercialization Support

  • Partner with sales, channel marketing, planning, operations, regulatory, quality, and customer-facing teams to ensure launch readiness. 
  • Support item setup, pricing alignment, inventory readiness, sales enablement, product training, and customer communication needs. 
  • Ensure internal teams understand the product, why it matters, how it supports the channel, and how it should be positioned. 
  • Support early launch execution and remove barriers that could delay adoption or sales traction. 

Post-Launch Support and Handoff

  • Monitor early post-launch performance, including sales results, channel adoption, customer feedback, quality issues, and launch barriers. 
  • Partner with sales and marketing to address early performance gaps or customer objections. 
  • Ensure products are transitioned cleanly to the Portfolio Optimization team after launch criteria and handoff requirements are met. 
  • Provide clear handoff documentation, including product background, launch learnings, performance insights, and recommended next steps. 

Competencies:

  • Strong ownership of channel growth, with the ability to identify opportunities beyond the current portfolio 
  • Ability to translate market insights and customer needs into clear product direction and well-defined product concepts 
  • Commercial curiosity and solid business acumen, including the ability to apply financial and market understanding to product decisions 
  • Strong analytical thinking and sound judgment to evaluate options, trade-offs, and risks 
  • Proven ability to lead and align cross-functional teams across sales, marketing, sourcing, engineering, quality, regulatory, and operations 
  • Effective communication and influencing skills, with the ability to present ideas clearly, drive alignment, and escalate risks proactively 
  • Strong execution discipline, bias for action, and follow-through in a fast-paced, matrixed environment 
  • Ability to balance customer needs, business priorities, cost, timeline, and risk while working through ambiguity 

Reporting Relationships:

  • Reports directly to the Director, Product Management 
  • Works cross-functionally with Sales, Marketing, Operations, Finance, Sourcing, Quality, Engineering, Regulatory, and Customer Service teams 
  • No direct reports initially; potential future leadership responsibilities based on organizational growth 

Education and Experience:

Associate Product Manager 

  • BA degree preferred; Marketing, Business, Healthcare 
  • 1-3 years of Product management, product development, category management, or related commercial experience 
  • Product Development and Business Development Experience 
  • Strong project management and cross-functional leadership skills 
  • Industry experience preferred 
  • Medical Device/CPG Experience preferred 
  • Global Experience preferred

Product Manager

  • 5+ Product management, product development, category management, or related commercial experience 
  • Product Development and Business Development Experience 
  • Strong project management and cross-functional leadership skills 
  • Industry experience preferred 
  • BA degree preferred; Engineering, Marketing, Business, Healthcare 
  • Medical Device/CPG Experience preferred 
  • Global Experience preferred

Senior Product Manager

  • 8+ years of product management, category management, portfolio management, or business management experience, including demonstrated leadership or mentoring of other Product Managers
  • Bachelor's degree required in Business, Marketing, Engineering, Healthcare, or related field; advanced degree preferred
  • Experience with oxygen concentrators, oxygen delivery systems, or related respiratory/oxygen product lines strongly preferred
  • Experience managing in-market product portfolios required
  • Track record of cross-functional leadership and executive-level communication
     

All Levels

  • Strong experience with performance analytics, pricing strategy, and margin management
  • Experience leading cross-functional initiatives and operational execution

Why Apply to Drive DeVilbiss…

Competitive Benefits, Paid Time Off, 401(k) Savings Plan. PM Incentive Plan


Pursuant to New York law, Drive medical provides a salary range in job advertisements. The salary range for this role is from $72,000 to $110,000 annually. Actual salaries may vary depending on factors such as the applicant’s experience, specialization, education, as well as the company’s requirements. The provided salary range does not include bonuses, incentives, differential pay, or other forms of compensation or benefits which may be offered to the applicant, if eligible according to the company’s policies.

Drive Medical is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment. Drive Medical strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered person because of race, color, religion, gender, sexual orientation, gender identity, pregnancy and/or parental status, national origin, age, disability status, protected veteran status, genetic information (including family medical history), or any other characteristic protected by federal, state, or local law. Drive Medical complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.