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Music Strategy Jobs in California (NOW HIRING)

Engage in projects early in development to provide creative guidance on score, source music, and overall music strategy. * Serve as a trusted creative collaborator to filmmakers and talent throughout ...

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Internally, this role will be working across Operations, Programming, Product, Engineering, Legal and Finance to support the overall Twitch Music strategy. The role will require travel and may ...

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Music Strategy information

See California salary details

$54.8K

$123K

$214.7K

How much do music strategy jobs pay per year?

As of Sep 4, 2026, the average yearly pay for music strategy in California is $123,026.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,800.00 and $155,400.00 per year, depending on experience, location, and employer.

What is a music strategy?

A Music Strategy job involves developing and executing plans to optimize the use of music for a brand, platform, or organization. This can include curating music for marketing campaigns, negotiating licensing deals, analyzing audience engagement, and identifying trends to enhance content strategy. Professionals in this role work closely with artists, labels, streaming services, and other stakeholders to align business goals with music initiatives. Their work helps drive audience engagement, brand identity, and revenue growth through strategic music integration.

What skills and qualifications are needed for music strategy?

To thrive in Music Strategy, you need a blend of music industry knowledge, data analysis skills, and experience in content programming or marketing, typically supported by a degree in music business or related fields. Familiarity with tools such as music analytics platforms (e.g., Chartmetric, Nielsen), playlist management systems, and digital distribution platforms is valuable. Strong communication, creative thinking, and stakeholder management are standout soft skills for this position. These abilities help professionals align business objectives with music content, drive audience engagement, and adapt to evolving music trends.

What are common challenges in music strategy?

One of the main challenges in Music Strategy is keeping up with rapidly changing music consumption trends and emerging digital platforms. Professionals in this field often need to analyze large amounts of data to make informed decisions about content programming, audience targeting, and partnerships. Collaboration across departments—such as marketing, A&R, and analytics—is frequent, so strong communication skills are essential. The fast-paced environment requires adaptability and a proactive approach to identifying new opportunities for growth, which can make the role both demanding and highly rewarding.

What are the most commonly searched types of Music Strategy jobs in California?

The most popular types of Music Strategy jobs in California are:

What job categories do people searching Music Strategy jobs in California look for?

The top searched job categories for Music Strategy jobs in California are:

What cities in California are hiring for Music Strategy jobs?

Cities in California with the most Music Strategy job openings:

Infographic showing various Music Strategy job openings in California as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 9% Part Time, and 2% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $123,026 per year, or $59.1 per hour.

Music Strategy & Operations Director

KCRW, Inc

Santa Monica, CA • On-site

$125 - $130/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

New


Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director, Music Strategy & Operations

Full Time Professional Santa Monica, CA, US

30+ days ago Requisition ID: 1098

Salary Range: $125,000.00 To $130,000.00 Annually

Director, Music Strategy & OperationsWho Are We

We are a global community that is driven by the creative spirit of Los Angeles. Through an inspiring mix of music, news, and culture, we bring joy and connection online, in person, and on the radio. Always excellent, accessible, and often unexpected, we are a constant source of fuel for the imagination, education, and good vibes. At least, that is what our members tell us.

As NPR’s flagship member station in Southern California for more than 30 years and a community service of Santa Monica College, KCRW is the next generation of public media.

How You’ll Make An Impact

The Director, Music Strategy & Operations reports to the Music Director (VP of Music) and serves as the primary operational leader for KCRW’s Music Department. This role is responsible for translating strategic vision into actionable execution across radio, digital, and live platforms, ensuring consistency, efficiency, and excellence across all music programming.

This position oversees day-to-day operations, production workflows, and cross-functional coordination, enabling the successful delivery of music content and experiences that build audience and community. Responsibilities include managing departmental operations, supervising staff and scheduling, overseeing digital and editorial execution, supporting artist relationships, and collaborating across departments to deliver high-quality programming aligned with KCRW’s mission.

Here’s What You’ll Do

Lead day-to-day operations and workflows of the Music Department

Translate strategic priorities into actionable plans and ensure execution across all platforms

Oversee operational performance of music programming across audio, video, digital, and live experiences

Ensure consistent standards and quality across all content outputs

Coordinate production schedules, release timelines, and publishing workflows with editorial and creative teams

Oversee planning and execution of live sessions and music events, including artist outreach and booking coordination

Maintain and develop relationships with artists, labels, managers, promoters, and venues

Supervise operational execution of editorial and digital music content

Collaborate with Events, Marketing, Membership, and Digital teams to support audience engagement and growth

Manage DJ scheduling, guest hosts, and programming coverage

Serve as administrative lead for departmental operations, including scheduling, contracts, and cross-department communication

Oversee budgets, timelines, and resource allocation for music initiatives

Supervise and mentor staff, including performance management and professional development

Here’s What You’ll Bring

Experience managing music programming, editorial production, and/or live events

Strong operational and project management skills with the ability to execute complex initiatives

Deep knowledge of the contemporary music landscape and artist ecosystem

Ability to manage multiple stakeholders and projects in a fast-paced, creative environment

Experience overseeing budgets, staffing, and resource planning

Strong communication and relationship-building skills with artists, industry partners, and internal teams

Proven ability to translate strategy into execution and measurable outcomes

Preferred Skill

Existing relationships within the music industry, including artists, labels, promoters, and venues

Experience working in media, marketing, or cultural organizations

Familiarity with public media or mission-driven organizations

What We Offer

Hybrid work schedule for select positions

Eligible for overtime and premium working holiday pay rate

Sick leave award

Vacation leave accrual

Paid holidays

Health insurance (including medical, dental, vision, FSA, life and AD&D) eligibility

403(b) with company match

Passionate office environment surrounded by an incredible community of curious and talented colleagues

KCRW is a qualifying employer under the Public Service Loan Forgiveness (PSLF) program - read more here to determine your eligibility

KCRW aims to be representative of Southern California, and candidates with traditionally underrepresented backgrounds and perspectives are encouraged to apply. KCRW is an equal opportunity employer and actively recruits to promote diversity in our workforce. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, status as a parent, national origin, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors.

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