Own the integrated live content marketing calendar across MLB The Show. * Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major ...
Own the integrated live content marketing calendar across MLB The Show. * Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major ...
Brand Manager - Live Content and Seasonal Marketing
San Mateo, CA · On-site
Medical
Dental
Vision
Retirement
PTO
Own the integrated live content marketing calendar across MLB The Show. * Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major ...
Brand Manager - Live Content and Seasonal Marketing
San Mateo, CA · On-site
Medical
Dental
Vision
Retirement
PTO
Own the integrated live content marketing calendar across MLB The Show. * Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major ...
Brand Manager - Live Content and Seasonal Marketing
San Mateo, CA · On-site +1
Medical
Dental
Vision
Retirement
PTO
Own the integrated live content marketing calendar across MLB The Show. * Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major ...
Brand Manager - Live Content and Seasonal Marketing
San Mateo, CA · On-site +1
Medical
Dental
Vision
Retirement
PTO
Own the integrated live content marketing calendar across MLB The Show. * Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major ...
Senior UI Tools Programmer (CONTRACT)
San Diego, CA · On-site
$63.75 - $82.50/hr
PlayStation's San Diego Studio is seeking a Senior UI Tools Programmer to join the team behind the critically acclaimed "MLB - The Show" game series. In this role you will work on the tools that help ...
Senior UI Tools Programmer (CONTRACT)
San Diego, CA · On-site
$63.75 - $82.50/hr
PlayStation's San Diego Studio is seeking a Senior UI Tools Programmer to join the team behind the critically acclaimed "MLB - The Show" game series. In this role you will work on the tools that help ...
Come join San Diego Studio in bringing MLB The Show to mobile platforms. Our focus is on delivering innovative, high-quality gaming experiences, and we are seeking a Senior Mobile Graphics Programmer ...
Come join San Diego Studio in bringing MLB The Show to mobile platforms. Our focus is on delivering innovative, high-quality gaming experiences, and we are seeking a Senior Mobile Graphics Programmer ...
You're Driving the Entire Show. Mount Olympus Rips is looking for a high-energy Live Sports Card ... Passion for NFL, NBA, MLB, and the sports card hobby. * Competitive, charismatic, quick-thinking ...
Quick apply
You're Driving the Entire Show. Mount Olympus Rips is looking for a high-energy Live Sports Card ... Passion for NFL, NBA, MLB, and the sports card hobby. * Competitive, charismatic, quick-thinking ...
Freelance Logger
Secaucus, NJ · On-site
$24.50/hr
Medical
Dental
Vision
Retirement
Logger must show a high-level knowledge of baseball and/or hockey and have ability to work ... Log on-field/on-ice events that occur in MLB and NHL games using the Diamond/Diamond on Ice Logging ...
Freelance Logger
Secaucus, NJ · On-site
$24.50/hr
Medical
Dental
Vision
Retirement
Logger must show a high-level knowledge of baseball and/or hockey and have ability to work ... Log on-field/on-ice events that occur in MLB and NHL games using the Diamond/Diamond on Ice Logging ...
Senior UI Tools Programmer (CONTRACT)
San Diego, CA · On-site
$75/hr
Medical
Dental
Vision
PlayStation's San Diego Studio is seeking a Senior UI Tools Programmer to join the team behind the critically acclaimed "MLB - The Show" game series. In this role you will work on the tools that help ...
Senior UI Tools Programmer (CONTRACT)
San Diego, CA · On-site
$75/hr
Medical
Dental
Vision
PlayStation's San Diego Studio is seeking a Senior UI Tools Programmer to join the team behind the critically acclaimed "MLB - The Show" game series. In this role you will work on the tools that help ...
Freelance Logger
Secaucus, NJ · On-site
$24.50/hr
Medical
Dental
Vision
Retirement
Logger must show a high-level knowledge of baseball and/or hockey and have ability to work ... Log on-field/on-ice events that occur in MLB and NHL games using the Diamond/Diamond on Ice Logging ...
Freelance Logger
Secaucus, NJ · On-site
$24.50/hr
Medical
Dental
Vision
Retirement
Logger must show a high-level knowledge of baseball and/or hockey and have ability to work ... Log on-field/on-ice events that occur in MLB and NHL games using the Diamond/Diamond on Ice Logging ...
Senior UI Tools Programmer (CONTRACT)
San Diego, CA · On-site
$75/hr
Medical
Dental
Vision
PlayStation's San Diego Studio is seeking a Senior UI Tools Programmer to join the team behind the critically acclaimed "MLB - The Show" game series. In this role you will work on the tools that help ...
Senior UI Tools Programmer (CONTRACT)
San Diego, CA · On-site
$75/hr
Medical
Dental
Vision
PlayStation's San Diego Studio is seeking a Senior UI Tools Programmer to join the team behind the critically acclaimed "MLB - The Show" game series. In this role you will work on the tools that help ...
Senior Graphics Programmer, Mobile (iOS/Android)
San Diego, CA · On-site
Medical
Dental
Vision
Retirement
PTO
Come join San Diego Studio in bringing MLB The Show to mobile platforms. Our focus is on delivering innovative, high-quality gaming experiences, and we are seeking a Senior Mobile Graphics Programmer ...
Senior Graphics Programmer, Mobile (iOS/Android)
San Diego, CA · On-site
Medical
Dental
Vision
Retirement
PTO
Come join San Diego Studio in bringing MLB The Show to mobile platforms. Our focus is on delivering innovative, high-quality gaming experiences, and we are seeking a Senior Mobile Graphics Programmer ...
Senior Graphics Programmer, Mobile (iOS/Android)
San Diego, CA · On-site
Medical
Dental
Vision
Retirement
PTO
Come join San Diego Studio in bringing MLB The Show to mobile platforms. Our focus is on delivering innovative, high-quality gaming experiences, and we are seeking a Senior Mobile Graphics Programmer ...
Senior Graphics Programmer, Mobile (iOS/Android)
San Diego, CA · On-site
Medical
Dental
Vision
Retirement
PTO
Come join San Diego Studio in bringing MLB The Show to mobile platforms. Our focus is on delivering innovative, high-quality gaming experiences, and we are seeking a Senior Mobile Graphics Programmer ...
Associate Producer - Schein Daily Sports Video Show
Manhattan, NY · On-site
Medical
Retirement
: The New York Post is the nation's oldest newspaper with the youngest, most ambitious video ... MLB, NBA/WNBA, College Sports, NHL, emerging sports, gambling, fantasy, and current New York ...
Associate Producer - Schein Daily Sports Video Show
Manhattan, NY · On-site
Medical
Retirement
: The New York Post is the nation's oldest newspaper with the youngest, most ambitious video ... MLB, NBA/WNBA, College Sports, NHL, emerging sports, gambling, fantasy, and current New York ...
Associate Producer - Schein Daily Sports Video Show
Medical
Retirement
: The New York Post is the nation's oldest newspaper with the youngest, most ambitious video ... MLB, NBA/WNBA, College Sports, NHL, emerging sports, gambling, fantasy, and current New York ...
Associate Producer - Schein Daily Sports Video Show
Medical
Retirement
: The New York Post is the nation's oldest newspaper with the youngest, most ambitious video ... MLB, NBA/WNBA, College Sports, NHL, emerging sports, gambling, fantasy, and current New York ...
The breaker may be the face of the show, but the moderator is responsible for creating an engaging ... We host live breaks several nights each week featuring NFL, NBA, MLB, NHL, Formula 1, UFC, soccer ...
Quick apply
The breaker may be the face of the show, but the moderator is responsible for creating an engaging ... We host live breaks several nights each week featuring NFL, NBA, MLB, NHL, Formula 1, UFC, soccer ...
Stay current on NFL, NBA, MLB players, products, rookies, releases, and hobby trends. * Work alongside a backend team that handles sorting and shipping so you can focus entirely on the show. What We ...
Quick apply
Stay current on NFL, NBA, MLB players, products, rookies, releases, and hobby trends. * Work alongside a backend team that handles sorting and shipping so you can focus entirely on the show. What We ...
You're Running the Show. Mount Olympus Rips is looking for a high-energy Live Sports Card Breaker ... NBA, MLB, and NCAA . * Work alongside a backend operations team that handles sorting, packing ...
Quick apply
You're Running the Show. Mount Olympus Rips is looking for a high-energy Live Sports Card Breaker ... NBA, MLB, and NCAA . * Work alongside a backend operations team that handles sorting, packing ...
Manager, Culture Marketing
New York, NY · On-site
$80K - $110K/yr
Life
Retirement
PTO
The Manager, Culture Marketing will help MLB show up in culture in ways that feel relevant, credible, and current. This role will support the development and execution of integrated culture marketing ...
Manager, Culture Marketing
New York, NY · On-site
$80K - $110K/yr
Life
Retirement
PTO
The Manager, Culture Marketing will help MLB show up in culture in ways that feel relevant, credible, and current. This role will support the development and execution of integrated culture marketing ...
Manager, Culture Marketing
$80K - $110K/yr
Life
Retirement
PTO
The Manager, Culture Marketing will help MLB show up in culture in ways that feel relevant, credible, and current. This role will support the development and execution of integrated culture marketing ...
Manager, Culture Marketing
$80K - $110K/yr
Life
Retirement
PTO
The Manager, Culture Marketing will help MLB show up in culture in ways that feel relevant, credible, and current. This role will support the development and execution of integrated culture marketing ...
Work with video board staff to ensure the show runs as fluid as possible. * Show creativity and initiative in developing crown interaction, engagement, entertainment and promotions. * Greet and ...
Work with video board staff to ensure the show runs as fluid as possible. * Show creativity and initiative in developing crown interaction, engagement, entertainment and promotions. * Greet and ...
Mlb The Show information
See salary details
$16.35 - $17.81
16% of jobs
$17.81 - $19.27
5% of jobs
$19.27 - $20.74
0% of jobs
$20.74 - $22.20
1% of jobs
$22.46 is the 25th percentile. Wages below this are outliers.
$22.20 - $23.67
13% of jobs
$23.67 - $25.13
7% of jobs
$25.13 - $26.60
0% of jobs
$26.60 - $28.06
0% of jobs
$28.06 - $29.52
1% of jobs
The median wage is $29.86 / hr.
$29.52 - $30.99
25% of jobs
$31.27 is the 75th percentile. Wages above this are outliers.
$30.99 - $32.45
31% of jobs
$16
$26
$32
How much do mlb the show jobs pay per hour?
What is MLB The Show?
What are some common challenges for QA testers working on MLB The Show, and how can they be addressed?
What are the key skills and qualifications needed to thrive as a video game developer for sports games like MLB The Show?

Brand Manager - Live Content and Seasonal Marketing
San Mateo, CA • On-site, Remote
Full-time
Posted 22 days ago
Job description
We are seeking a Brand Manager - Live Content and Seasonal Marketing to lead the marketing strategy and execution of live content, player engagement, retention, and lifecycle initiatives across the MLB The Show.
This role serves as the bridge between annual launch campaigns and year-round player engagement, ensuring that marketing efforts continue to drive participation, retention, excitement, and community engagement throughout the baseball season. The Manager will drive integrated lifecycle strategies across owned, earned, and paid channels, connecting in-game content, real-world baseball moments, and marketing activations cohesively.
The ideal candidate combines strategic thinking, player empathy, campaign execution experience, a passion for live-service gaming, and a deep understanding of baseball culture.
Location: ideally in San Diego or Bay Area, however open to remote candidates within US.
If candidate is fully remote, outside of San Diego or Bay Area, business travel will be expensed, however moments that matter and sync weeks will not be covered by the business.
Responsibilities
Live Content Strategy
- Own the integrated live content marketing calendar across MLB The Show.
- Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major baseball moments.
- Partner with development, product, and content teams to align marketing opportunities with the live content roadmap to ensure consistent content cadence that drives sustained engagement across the lifecycle.
Customer Engagement & Lifecycle Marketing
- Develop player engagement strategies across the customer lifecycle.
- Identify opportunities to improve onboarding, retention, reactivation, and long-term engagement.
- Partner with CRM, social, community, and owned-channel teams to execute engagement initiatives.
- Partnership on the product lifecycle and post launch promo strategy and schedule
Paid Media
- Lead paid media strategy for live service initiatives, parntering with media teams to define targeting, messaging, budget allocation, and channel mix.
- Optimize performance across acquisition and reactivation (ROAS, CPA, conversion).
- Ensure paid media is integrated with lifecycle, content, and product beats.
Baseball Culture, Tentpole Event Activation, & Fan Engagement
- Monitor MLB storylines, player performances, major league events, and fan conversations.
- Identify opportunities to connect real-world baseball moments with in-game content and marketing campaigns.
- Own marketing activation for key tentpole events (e.g. All-Star Game, Postseason, major cultural moments).
- Serve as an advocate for the MLB The Show player and baseball fan perspective within marketing planning discussions.
Launch-to-Live Planning
- Lead development of launch-to-live strategies and first 30/60/90-day engagement plans.
- Ensure launch campaigns create momentum that carries into ongoing live-service engagement.
Performance, Experimentation, & Insights
- Partner with analytics teams to evaluate campaign performance and player behavior.
- Develop recommendations based on engagement data and campaign results.
- Lead campaign post-mortems and learning reviews.
Required Qualifications
- 5+ years of experience in gaming, sports marketing, brand marketing, product marketing, lifecycle marketing, or related disciplines.
- Demonstrated knowledge of MLB The Show and its game modes, content structure, and player community.
- Strong passion for baseball and familiarity with Major League Baseball players, teams, storylines, and season structure.
- Experience supporting live-service video games, ongoing content programs, and customer engagement initiatives.
- Strong analytical mindset and comfort working with data.
- Excellent communication and stakeholder management skills.
Preferred Qualifications
- Experience with player retention, CRM, or lifecycle marketing programs.
- Experience working with sports, entertainment, or gaming communities.
- Experience partnering with analytics and community teams to inform marketing decisions.
Success Metrics
- Quality and effectiveness of live content marketing programs
- Retention and reactivation performance (Active Users, return rate, engagement trends)
- Player engagement across live content beats
- Integration of real-world baseball moments into marketing initiatives
- Effectiveness of tentpole event activations
- Post-launch engagement health
- Stakeholder satisfaction and cross-functional alignment
About PlayStation
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
San Mateo, CA, US
Year founded
1994