Oversee paid media strategy and performance across Meta and Google Ads, guiding vendors and internal teams on segmentation, testing frameworks, and conversion tracking to meet growth targets.
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Oversee paid media strategy and performance across Meta and Google Ads, guiding vendors and internal teams on segmentation, testing frameworks, and conversion tracking to meet growth targets.
Meta Remote information
How does working remotely at Meta impact collaboration with teammates across different time zones?
At Meta, remote employees often work with teams spread across various global locations, which means collaboration frequently occurs asynchronously. While you'll use tools like Workplace, video meetings, and collaborative documents to stay connected, it's important to be proactive in communication and flexible with scheduling. Clear documentation and regular check-ins help bridge time zone gaps and ensure projects move forward smoothly. This environment fosters autonomy and strong written communication skills, but also requires adaptability to different working styles and schedules.
What are the key skills and qualifications needed to thrive as a remote worker at Meta?
To thrive as a Remote Worker at Meta, you typically need expertise in your functional area (e.g., software engineering, marketing, or project management), supported by relevant degrees or professional experience. Familiarity with collaboration tools such as Workplace by Meta, Slack, Zoom, and project management platforms like Asana or Jira is important. Strong communication, self-motivation, and adaptability are crucial soft skills for remote collaboration and productivity. These competencies enable effective teamwork, independent problem-solving, and high performance in a distributed work environment.
What is a Meta Remote job?
Meta Remote jobs are positions offered by Meta (formerly Facebook) that allow employees to work from locations outside of traditional office settings, often from home or any place with a reliable internet connection. These roles span various departments such as engineering, product management, marketing, and customer support. Meta supports remote work to promote flexibility, work-life balance, and access to a broader talent pool. Employees in remote roles typically collaborate using digital tools and are expected to maintain productivity and communication standards. To find Meta Remote jobs, candidates can visit Meta’s careers website and filter for remote opportunities.
What is the difference between Meta Remote vs Meta Data Analyst?
| Aspect | Meta Remote | Meta Data Analyst |
|---|---|---|
| Required Credentials | Bachelor's degree in relevant field, remote work experience | Bachelor's degree in data analysis, statistics, or related field; proficiency in data tools |
| Work Environment | Remote, flexible schedule, collaborative online tools | Typically office-based or hybrid, focused on data analysis tasks |
| Employer & Industry Usage | Meta (Facebook) employs Meta Remote roles for various functions including engineering, marketing, and support | Meta Data Analyst roles are specific to data analysis, often within marketing, product, or research teams |
Meta Remote refers to remote positions across various departments at Meta, emphasizing flexibility and online collaboration. Meta Data Analyst roles are specialized positions focused on analyzing data to inform business decisions. While Meta Remote can include data analyst roles, the term broadly covers many remote jobs at Meta. Understanding these differences helps job seekers target the right position based on their skills and preferences.
What cities near Chelsea, MI are hiring for Meta Remote jobs? Cities near Chelsea, MI with the most Meta Remote job openings:
Full-time
Posted 16 days ago
C3 Industries rating
5.8
Based on 6 frontline employees who took The Breakroom Quiz
24th of 33 rated cannabis dispensaries
Job description
JOB SUMMARY:
The Director of Digital Marketing & Ecommerce is responsible for developing and executing a comprehensive digital marketing strategy to increase brand visibility, customer engagement, acquisition, retention, and revenue across C3 Industries and High Profile Cannabis Shops. This role oversees all digital touchpoints, including website management, SEO/SEM, paid digital media, social media, and e-commerce. A hands-on leader, this individual will manage a team and collaborate closely with cross-functional partners to deliver a best-in-class digital experience in a highly regulated and evolving industry.
JOB DUTIES:
Core duties and responsibilities include the following.
- Serve as the primary strategist for all digital marketing initiatives, establishing KPIs, measurement frameworks, and attribution models across all channels.
- Oversee paid media strategy and performance across Meta and Google Ads, guiding vendors and internal teams on segmentation, testing frameworks, and conversion tracking to meet growth targets.
- Architect reporting requirements, in conjunction with data insights team, needed to evaluate digital marketing and ecommerce performance
- Support and report on comprehensive analytics using Google Analytics 4, Meta Business Manager, Google Ads, and other platforms to track customer journey, ROAS, CAC, LTV, and attribution modeling.
- Conduct deep-dive performance analysis on paid media campaigns, identifying optimization opportunities through testing, cohort analysis, and predictive modeling.
- Lead the development and execution of a holistic, data-informed digital marketing strategy that drives measurable traffic to stores and websites while increasing customer engagement and revenue
- Manage substantial paid media budgets across Meta and Google platforms, with responsibility for budget allocation, performance forecasting, and ROI optimization.
- Design and oversee execution of sophisticated A/B and multivariate testing programs across ad creative, landing pages, audience targeting, and campaign structures to build a culture of data-informed iteration and optimization.
- Partner with the Retail leadership team to support digital marketing for retail locations, using location-based data and local market insights to drive traffic and retention.
- Act as a strategic partner across marketing functions on inbound and outbound campaigns, ensuring all initiatives are measurable and data-supported.
- Lead e-commerce analytics and conversion rate optimization, including funnel analysis, user behavior tracking, cart abandonment analysis, and checkout optimization.
- Develop and oversee advanced e-commerce analytics frameworks, ensuring robust tracking of customer behavior, product performance, and segmentation to support personalization and conversion goals.
- Oversee SEO strategy execution in partnership with external SEO agency and digital PR agency, with emphasis on technical SEO analytics and performance measurement.
- Provide strategic oversight for digital merchandising and content optimization on Dutchie, aligning platform performance with broader business objectives for customer acquisition and revenue growth.
- Own the digital experience roadmap in partnership with Retail and IT teams with focus on conversion tracking, user experience analytics, and mobile performance measurement.
- Ensure cannabis and data privacy compliance and regulations while maintaining robust analytics capabilities across all digital touchpoints.
SUPERVISORY RESPONSIBILITIES:
Directly manages Ecommerce Merchandising Manager, Digital Marketing Specialist, and Ecommerce Operations Specialist. Also leads key vendor relationships and partners closely with the Data & Analytics team.
JOB REQUIREMENTS:
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- 5+ years of digital marketing experience, with at least 3 years in a leadership role.
- Cannabis industry experience preferred.
- Familiarity with cannabis-specific platforms (Dutchie, AIQ, Weedmaps, Leafly) is desirable.
- Advanced proficiency in Google Analytics 4, Google Tag Manager, Meta Business Manager, and Google Ads platform.
- Deep understanding of digital marketing channels including SEO, SEM, paid social, and web UX.
- Excellent written and verbal communication skills.
- Strong analytical and project management abilities.
- Proactive, adaptable, and able to thrive in a dynamic, fast-paced, and highly regulated industry.
- A strategic thinker and collaborative leader who also enjoys rolling up their sleeves to execute.
- A driver, able to move with urgency, properly scope and manage projects to timelines, manage and hit commitments to deliver results
About C3 Industries
Sourced by ZipRecruiter
Industry
Offices of health practitioners
Company size
51 - 200 Employees
Headquarters location
Ann Arbor, MI, US
Year founded
2018