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Meta Facebook Jobs in Alabama (NOW HIRING)

OWA

Digital Marketing Mgr

Foley, AL

Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display -- managing campaign setup, audience targeting ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display - managing campaign setup, audience targeting ...

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Meta Facebook information

See Alabama salary details

$69.3K

$104.2K

How much do meta facebook jobs pay per year?

As of Aug 17, 2026, the average yearly pay for meta facebook in Alabama is $108,777.00, according to ZipRecruiter salary data. Most workers in this role earn between $103,300.00 and $103,300.00 per year, depending on experience, location, and employer.

What is a job at Meta Facebook?

A job at Meta (formerly Facebook) refers to a position within the global technology company known for its social media platforms (such as Facebook, Instagram, and WhatsApp) and its work in virtual reality, artificial intelligence, and the metaverse. Employees at Meta work in various roles, including engineering, product management, design, marketing, and operations. The company is known for its fast-paced, innovative environment and offers opportunities to work on cutting-edge technology and products that impact billions of users worldwide. Meta places a strong emphasis on collaboration, diversity, and personal growth.

What collaboration tools and practices are commonly used by teams at Meta Facebook to ensure effective cross-functional communication?

At Meta (Facebook), teams often work cross-functionally, partnering closely with engineers, product managers, designers, and data analysts. Collaboration is facilitated using internal tools such as Workplace by Meta, along with popular platforms like Slack and Asana for project tracking and communication. Regular stand-up meetings, sprint planning sessions, and open forums are standard practices to keep projects aligned and transparent. This collaborative environment encourages sharing of ideas and rapid feedback, which is essential for driving innovation and meeting ambitious project goals.

What are the key skills and qualifications needed to thrive as a Meta Facebook software engineer, and why are they important?

To excel as a Meta (Facebook) Software Engineer, you need strong programming skills in languages like Python, C++, or Java, a solid understanding of algorithms and data structures, and typically a degree in computer science or a related field. Familiarity with Meta's internal tools, large-scale distributed systems, and cloud platforms is highly valuable. Excellent problem-solving, teamwork, and communication skills help engineers collaborate effectively and innovate in a fast-paced environment. These skills ensure the development of reliable, scalable products that support Meta’s massive user base and drive technological advancement.

What is the difference between Meta Facebook vs Social Media Manager?

AspectMeta FacebookSocial Media Manager
Required CredentialsRelevant degrees in marketing, communications, or related fields; familiarity with Facebook's toolsSimilar degrees; experience with multiple platforms often preferred
Work EnvironmentPrimarily digital, office-based, focused on Facebook and Meta platformsOffice or remote, managing multiple social media channels
Employer & Industry UsageMeta (Facebook's parent company), tech and social media industryVarious industries including marketing agencies, brands, and corporations
Common Search & ComparisonOften compared due to platform-specific roles and skillsBroader social media roles, but frequently compared with Meta Facebook roles

Meta Facebook roles focus specifically on Facebook and Meta platforms, requiring specialized knowledge of these tools. Social Media Managers handle multiple platforms and broader strategies. While both roles involve digital marketing, Meta Facebook positions are more platform-specific, whereas Social Media Managers have a wider scope across various channels.

What are popular job titles related to Meta Facebook jobs in Alabama?

For Meta Facebook jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Meta Facebook jobs in Alabama look for?

The top searched job categories for Meta Facebook jobs in Alabama are:

Meta Facebook jobs near you
Infographic showing various Meta Facebook job openings in Alabama as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 20% Part Time, 1% Temporary, and 6% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $108,777 per year, or $52.3 per hour.

Digital Marketing Mgr

OWA

Foley, AL

Full-time

Re-posted 6 days ago

Job description

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the Digital Marketing Coordinator. Critically, this role also serves as the strategic lead for OWA's social media efforts — providing paid social strategy, content direction guidance, and performance oversight to the existing social media team. The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand awareness. This is an opportunity to build something — to establish systems, optimize channels, and grow a digital and social function that is actively being brought in-house and scaled for the future.

DUTIES AND RESPONSIBILITIES:
  • Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display — managing campaign setup, audience targeting, bidding strategy, budget pacing, and ongoing optimization
  • Serve as the strategic lead for OWA's social media efforts, providing paid social strategy, content direction, platform guidance, and performance oversight to the social media team across Instagram, Facebook, TikTok, and emerging channels
  • Develop and maintain an integrated social and digital strategy that ensures paid social, organic social, and broader digital efforts are working in concert toward shared attendance and revenue goals
  • Manage and optimize OWA's websites for performance, user experience, and search visibility; coordinate with web vendors or developers as needed for larger technical initiatives
  • Lead email marketing programs including audience segmentation, campaign planning, automation workflows, template oversight, and post-send performance analysis — working closely with the Digital Marketing Coordinator on production and deployment
  • Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition, and ROI across all digital and social channels; deliver regular performance reporting to the Marketing Manager and Director
  • Oversee keyword research, on-page SEO, metadata, and technical SEO initiatives across resort websites to improve organic search visibility
  • Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for applicable OWA entities, in coordination with the Digital Marketing Coordinator
  • Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and professional development support; leverage the coordinator’s existing email and website execution skills to maximize team output
  • Manage digital advertising budgets, invoice tracking, and vendor relationships; deliver pacing and performance reports on a regular cadence
  • Oversee OTA advertising partnerships (Expedia, TripAdvisor, etc.) and evaluate emerging digital platforms relevant to the tourism and amusement industry
  • Partner with the Creative Services Manager on digital-first ad creative, social content assets, email templates, and web graphics, ensuring assets meet platform specs and performance expectations
  • Monitor digital and social competitor activity and regional tourism marketing trends to identify opportunities and inform ongoing strategy
  • Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative
QUALIFICATIONS:
  • 4–6 years of digital marketing experience with demonstrated hands-on execution across paid digital advertising, social media strategy, SEO, and email marketing
  • Proficiency with Google Ads (Search and Display) and Meta Ads Manager required; experience managing active campaigns and optimizing against performance metrics including ROAS, CPA, and conversion rate
  • Meaningful background in social media strategy — not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and paid social work together to drive results
  • Experience with TikTok Ads and/or TikTok content strategy a strong plus given the platform's growing importance in the tourism and amusement space
  • Comfortable operating as the primary executor of digital and social campaigns with strategic direction provided — this role thrives in a collaborative environment, not a vacuum
  • Experience managing digital advertising budgets and delivering performance reporting to senior leadership
  • Familiarity with programmatic advertising platforms and OTA marketing programs a strong plus
  • Experience with email marketing platforms (Klaviyo, Mailchimp, Constant Contact, or similar) including segmentation, automation, and performance analysis
  • Working knowledge of Google Analytics (GA4), Google Search Console, and SEO best practices
  • Experience managing or mentoring junior team members; comfortable providing strategic direction to a social media team while maintaining accountability for performance
  • Strong analytical mindset with the ability to translate performance data into clear, actionable reporting for non-technical stakeholders
  • Background in tourism, amusement, hospitality, or entertainment digital marketing preferred
  • Highly organized, self-directed, and comfortable managing multiple active campaigns simultaneously in a fast-paced, high-volume, multi-entity environment
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
Interested applicants can apply directly to www.visitowa.com/employment.
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