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Meta Ads Jobs in California (NOW HIRING)

This is a senior, on-site role for someone who lives inside Ads Manager daily - building, launching ... While Meta is the primary focus of this role, familiarity with other paid channels (Google, TikTok ...

This is a senior, on-site role for someone who lives inside Ads Manager daily -- building ... While Meta is the primary focus of this role, familiarity with other paid channels (Google, TikTok ...

This is a senior, on-site role for someone who lives inside Ads Manager daily - building, launching ... While Meta is the primary focus of this role, familiarity with other paid channels (Google, TikTok ...

It is central to the entire ads experience we offer to users and advertisers and generates the vast majority of Meta's revenue. The mission of this role is to drive data-informed decisions and shape ...

It is central to the entire ads experience we offer to users and advertisers and generates the vast majority of Meta's revenue. The mission of this role is to drive data-informed decisions and shape ...

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Meta Ads information

See California salary details

$41.5K

$83.9K

$160.4K

How much do meta ads jobs pay per year?

As of Aug 19, 2026, the average yearly pay for meta ads in California is $83,938.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,400.00 and $83,900.00 per year, depending on experience, location, and employer.

What is a Meta Ads?

A Meta Ads job involves managing and optimizing advertising campaigns on Meta's platforms, including Facebook and Instagram. Specialists in this role create, analyze, and refine paid ad strategies to maximize return on investment (ROI). Responsibilities typically include audience targeting, budget management, A/B testing, and performance reporting. The goal is to drive business growth by effectively reaching and engaging the right audience through Meta’s advertising tools.

What does a Meta Ads do?

Professionals in a Meta Ads role are responsible for planning, launching, and optimizing advertising campaigns on Meta platforms such as Facebook and Instagram. Their daily tasks include creating ad content, segmenting target audiences, monitoring campaign performance, and making data-driven adjustments to maximize ROI. Collaboration with creative teams, analysts, and clients is common to ensure campaigns align with broader marketing objectives. Successful Meta Ads specialists stay updated on platform changes and new advertising features to deliver the best possible results. This dynamic work environment offers opportunities to develop technical expertise and grow into higher-level digital marketing positions.

What are the key skills and qualifications needed to thrive in the Meta Ads position?

To thrive in a Meta Ads role, you need a solid understanding of digital advertising strategies, data analytics, and campaign management, often supported by experience in paid social media marketing. Familiarity with Meta Ads Manager, Google Analytics, and related certifications such as Meta Certified Digital Marketing Associate are highly valued. Strong communication, creative problem-solving, and adaptability help candidates excel in fast-paced, results-driven environments. These competencies are critical for planning, executing, and optimizing campaigns that achieve client or business goals while adapting to frequent platform updates.

What are the most commonly searched types of Meta Ads jobs in California?

The most popular types of Meta Ads jobs in California are:

What job categories do people searching Meta Ads jobs in California look for?

The top searched job categories for Meta Ads jobs in California are:

What cities in California are hiring for Meta Ads jobs?

Cities in California with the most Meta Ads job openings:

Infographic showing various Meta Ads job openings in California as of August 2026, with employment types broken down into 62% Full Time, 34% Part Time, and 4% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $83,938 per year, or $40.4 per hour.

Technical Program Manager, Ads Ranking

Meta

Menlo Park, CA

$152K - $196K/yr

Full-time

Posted 23 days ago


Meta rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

137th of 245 rated software companies


Job description

Meta Ads Ranking seeks a Technical Program Manager (TPM) to lead complex, large-scale programs advancing our infrastructure and platforms with the state...


What Meta employees say

Pay

Benefits

Hours and flexibility

Workplace

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