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Meta Ads Manager Jobs in Washington (NOW HIRING)

NDG Communications

Manager, Digital Marketing

La Plata, MD · Remote

$70K - $90K/yr

You will collaborate with the Digital Marketing team and the Marketing Services team to manage and optimize digital marketing strategies across Google Ads, Meta Ads, programmatic ad platforms, and ...

Cervello-Wellness

Marketing Specialist

Alexandria, VA · On-site

$55K - $70K/yr

Manage and analyze digital marketing campaigns (Google Ads, Meta Ads) to attract new clients and increase retention. * Coordinate outreach efforts, community partnerships, and promotional events in ...

Imge

Manager, Social Media

Washington, DC · On-site

$70 - $110/hr

Fluency across the major platforms and their ad managers, especially Meta Ads Manager. * Sharp copywriting instincts and an ear for matching voice to client and channel. * Comfort reading performance ...

WODI

Digital Marketing Execution Specialist

Washington, DC · On-site

$60 - $85/hr

Practical experience with Meta Ads Manager, Google Ads, GA4, Google Tag Manager, conversion tracking, and reporting dashboards. * Ability to diagnose common tracking or campaign-delivery problems and ...

New

BluShark Digital

Paid Search Manager

Washington, DC · On-site

As a Paid Search Manager, you will manage and design strategies to be executed on multiple platforms including Google Ads, Local Service Ads, Meta Ads, Bing Ads, Reddit Ads, and OpenAI Ads campaigns.

Potomac

Paid Media Strategist

Bethesda, MD · On-site

$60K - $80K/yr

Develop and manage paid advertising campaigns across LinkedIn, Google Ads, Meta, and other relevant platforms. * Build full-funnel marketing campaigns designed to drive awareness, engagement, lead ...

BluShark Digital

Paid Search Manager

Washington, DC · On-site

As a Paid Search Manager, you will manage and design strategies to be executed on multiple platforms including Google Ads, Local Service Ads, Meta Ads, Bing Ads, Reddit Ads, and OpenAI Ads campaigns.

BluShark Digital

Paid Search Manager

Washington, DC

As a Paid Search Manager, you will manage and design strategies to be executed on multiple platforms including Google Ads, Local Service Ads, Meta Ads, Bing Ads, Reddit Ads, and OpenAI Ads campaigns.

Potomac

Paid Media Strategist

Bethesda, MD · On-site

$65 - $90/hr

Develop and manage paid advertising campaigns across LinkedIn, Google Ads, Meta, and other relevant platforms. * Build full-funnel marketing campaigns designed to drive awareness, engagement, lead ...

G0549 Politico LLC

Growth Marketing Manager

Arlington, VA · On-site

$100 - $115/hr

Hands‑on paid media experience: built and managed campaigns in Google Ads, Meta Ads Manager, and at least one programmatic platform. Know the difference between a good bid strategy and a lazy one.

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Meta Ads Manager information

What is a Meta Ads Manager?

A Meta Ads Manager is a digital marketing professional who specializes in creating, managing, and optimizing advertising campaigns on Meta’s platforms, such as Facebook and Instagram. They use the Meta Ads Manager tool to set up ads, define target audiences, monitor performance, and adjust strategies for better results. Their goal is to help businesses reach their marketing objectives by maximizing the effectiveness of paid social media campaigns. A Meta Ads Manager must stay current with platform updates, analytics, and best practices to ensure successful ad performance.

How does a Meta Ads Manager typically collaborate with creative teams to optimize ad performance?

As a Meta Ads Manager, close collaboration with creative teams is essential to ensure that ad visuals and copy align with campaign objectives and audience preferences. You’ll regularly provide performance data and insights to help guide creative adjustments, such as tweaking headlines, images, or calls to action based on what’s resonating with target audiences. This ongoing feedback loop helps maximize engagement and ROI, making open communication and teamwork a key part of the role.

What are the key skills and qualifications needed to thrive as a Meta Ads Manager, and why are they important?

To thrive as a Meta Ads Manager, you need expertise in digital marketing, campaign strategy, and data analysis, often supported by relevant marketing degrees or professional certifications. Familiarity with Meta Business Suite, Ads Manager, Facebook Pixel, and analytics tools like Google Analytics is typically required. Strong communication, creativity, and adaptability help you craft effective ad campaigns and collaborate with clients or team members. These skills and qualities are crucial for optimizing ad performance, driving business results, and staying competitive in a rapidly evolving digital landscape.

What is the difference between Meta Ads Manager vs Facebook Ads Specialist?

AspectMeta Ads ManagerFacebook Ads Specialist
CredentialsExperience with ad platforms, digital marketing certificationsSimilar credentials, often with certifications in Facebook advertising
Work EnvironmentDigital marketing teams, advertising agenciesMarketing departments, advertising agencies
Industry UsageUsed across various industries for ad campaign managementPrimarily focused on Facebook advertising campaigns
Search & ComparisonCommonly compared for platform management skillsOften compared for campaign execution expertise

Meta Ads Manager is a comprehensive platform for creating, managing, and analyzing advertising campaigns across Facebook and Instagram. Facebook Ads Specialist typically refers to a role focused on executing and optimizing campaigns within Facebook's platform. While both require similar skills and certifications, Meta Ads Manager is the tool, whereas Facebook Ads Specialist is the job role that utilizes this tool.

How do I get into Meta Ads Manager?

To become a Meta Ads Manager, you should gain experience in digital marketing, advertising, or social media management, and become familiar with Facebook's advertising platform. Completing relevant certifications, such as Meta Blueprint certifications, can improve your qualifications. Practical skills in ad creation, targeting, analytics, and budget management are essential for entry into this role.

Is Meta Ads Manager a good career?

Meta Ads Manager is a specialized role focused on creating and optimizing advertising campaigns on Meta platforms like Facebook and Instagram. It requires skills in digital marketing, data analysis, and familiarity with advertising tools, making it a valuable career path for those interested in social media marketing and digital advertising. The role offers opportunities for growth, certification, and working in marketing agencies or in-house teams.

What are the most commonly searched types of Meta Ads jobs in Washington?

The most popular types of Meta Ads jobs in Washington are:

What are popular job titles related to Meta Ads Manager jobs in Washington?

For Meta Ads Manager jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Meta Ads Manager jobs in Washington look for?

The top searched job categories for Meta Ads Manager jobs in Washington are:

What cities in Washington are hiring for Meta Ads Manager jobs?

Cities in Washington with the most Meta Ads Manager job openings:

Meta Ads Manager jobs near you
Infographic showing various Meta Ads Manager job openings in Washington as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution.

Manager, Digital Marketing

NDG Communications

La Plata, MD • On-site

$70K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Job description

Are you a professional digital marketer with a well-rounded skill set and a desire to demonstrate results in an ever-competitive digital marketing space? Are you fascinated by strategy, always looking to improve results through testing, excited when you find efficiencies, and plugged into the innovation shaping the new ways customers find the products and services they need?
Do you have big ideas, an open mind, and an interest in residential real estate? Do you love to learn, grow, and be challenged, but can also remain calm under pressure? Would you describe yourself as driven, yet humble?
If so, you could be NDG's next Manager, Digital Marketing.
At NDG, we are more than just a performance marketing firm; we are trusted guides in the home buying journey. We innovate marketing strategies that challenge our clients and ourselves to serve home buyers better, ensuring they find their dream homes. Join our team, and you'll work with some of the nation's leading home builders and developers, contributing to meaningful projects that improve people's lives.
In this fully remote role, you will be a key member of our talented team, leading digital marketing strategy, lead generation efforts, and digital media channels. You will collaborate with the Digital Marketing team and the Marketing Services team to manage and optimize digital marketing strategies across Google Ads, Meta Ads, programmatic ad platforms, and more. Your goal will be to ensure we meet our clients' monthly targets by managing and optimizing their paid media accounts.
If you're looking to showcase your digital marketing and strategy expertise and be part of a service-minded team that strives for excellence, this could be your next opportunity. Let's connect.
RESPONSIBILITIES
Paid Search and Paid Social Strategy & Execution:
  • Understand client strategies and align them with digital marketing efforts to meet client goals
  • Setup and independently manage campaigns across Google Ads, Microsoft Ads, and Meta Ads
  • Own a specific set of client's digital marketing campaigns across all paid channels
  • Manage campaign spending to ensure advertising stays within budget and achieves the client's KPI goals
  • Review account performance and proactively make optimizations to ensure accounts are meeting KPIs and delivering against goals

Testing and Optimization:
  • Create a cadence of consistent testing and optimizations across the digital user journey to ensure that all campaigns and digital channels perform at their best
  • Optimize and grow paid media campaigns through testing (A/B and multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.

Campaign Analysis & Reporting:
  • Develop comprehensive monthly reporting with strong attention to detail
  • Analyze data against campaign and client KPIs and provide actionable insights for campaign improvement
  • Present monthly reporting and campaign strategy during monthly client calls
  • Serve as the digital marketing strategy expert for assigned set of clients, answering digital marketing questions, proactively offering recommendations, and engaging in strategy discussions on client calls

Tracking & Attribution:
  • Setup Google Analytics 4 and Google Tag Manager event tracking to ensure proper attribution across all website traffic and paid digital campaigns
  • Build tracking for new events and campaigns to properly quantify advertising efforts

QUALIFICATIONS
Experience / Skills:
  • A minimum of 6 years experience within the digital marketing, with specific expertise in managing digital strategy across paid channels
  • Solid experience with Google Ads, Microsoft Ads, and Meta Business Suite/Ads Manager. Experience with programmatic advertising using Demand Side Platforms (DSPs) preferred
  • Knowledge of Google Analytics, Google Tag Manager and Google Data Studio for data/conversion tracking and visualization
  • Google Ads certified in Search, Display and / or Measurement
  • Experience with SEO keyword research and optimization techniques
  • Strong written and verbal communication, excellent analytical skills, and data-driven thinking
  • Proficiency with G Suite applications (i.e., Google Sheets, Docs, Slides)
  • Client-facing presentation skills with a high level of confidence in explaining digital marketing concepts and campaign strategies

Key Characteristics:
  • Strategic thinking, with the ability to understand business needs and adapt them to digital strategies
  • Attention to detail and strong time management skills in a fast-paced business environment
  • Desire to continually learn more about the craft, the business, and the industries we serve
  • Ability to collaborate with internal teams and meet project deadlines
  • Confidence in working in Google Ads and Meta Ads independently for new campaign builds and ongoing optimizations

BENEFITS
Compensation & Leave:
  • Competitive annual salary based on skills and experience.
  • Five weeks of PTO, including paid holidays, vacation, and sick leave.
  • Comprehensive health care benefits, including dental and vision coverage.
  • 401(k) retirement plan with company matching contributions.

Culture & Perks:
  • Work from the comfort of your home office (this is a fully remote position).
  • Join a close-knit, supportive team that values your contributions and encourages professional growth-and has fun together at agency outings, gatherings, and industry awards events.
  • Professional development planning, coaching, and mentoring program for every team member.

Apply