Paid Media Manager
$115K - $120K/yr
Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta. * Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement ...
$115K - $120K/yr
Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta. * Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement ...
$115K - $120K/yr
Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta. * Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement ...
Lehi, UT · On-site
$115K - $120K/yr
Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta. * Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement ...
Lehi, UT · On-site
$115K - $120K/yr
Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta. * Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement ...
Lehi, UT · On-site
$115K - $120K/yr
Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta. * Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement ...
Quick apply
Lehi, UT · On-site
$115K - $120K/yr
Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta. * Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement ...
Salt Lake City, UT · Remote
$105K - $150K/yr
... , or ROAS * Deep experience developing advertising creative for Meta, including: short-form stories, reels, statics, videos. We primarily focus on video ads on meta, and expect to continue to do so.
Salt Lake City, UT · Remote
$105K - $150K/yr
... , or ROAS * Deep experience developing advertising creative for Meta, including: short-form stories, reels, statics, videos. We primarily focus on video ads on meta, and expect to continue to do so.
Salt Lake City, UT · On-site +1
$105K - $150K/yr
... , or ROAS * Deep experience developing advertising creative for Meta, including: short-form stories, reels, statics, videos. We primarily focus on video ads on meta, and expect to continue to do so.
Salt Lake City, UT · On-site +1
$105K - $150K/yr
... , or ROAS * Deep experience developing advertising creative for Meta, including: short-form stories, reels, statics, videos. We primarily focus on video ads on meta, and expect to continue to do so.
Own paid media strategy across Meta, Google Ads (search, display, demand gen), Snapchat, TikTok Ads ... Own campaign performance including contribution margin by channel, ROAS, CPA, CPM, CTR, and ...
Own paid media strategy across Meta, Google Ads (search, display, demand gen), Snapchat, TikTok Ads ... Own campaign performance including contribution margin by channel, ROAS, CPA, CPM, CTR, and ...
Midvale, UT · On-site
Own paid media strategy across Meta, Google Ads (search, display, demand gen), Snapchat, TikTok Ads ... Own campaign performance including contribution margin by channel, ROAS, CPA, CPM, CTR, and ...
Midvale, UT · On-site
Own paid media strategy across Meta, Google Ads (search, display, demand gen), Snapchat, TikTok Ads ... Own campaign performance including contribution margin by channel, ROAS, CPA, CPM, CTR, and ...
American Fork, UT · On-site
Lead the development of high performing direct response creative across social platforms (Meta ... Consistently producing creative that drives measurable growth (ROAS, CPA, CTR, etc.) * Increased ...
American Fork, UT · On-site
Lead the development of high performing direct response creative across social platforms (Meta ... Consistently producing creative that drives measurable growth (ROAS, CPA, CTR, etc.) * Increased ...
Salt Lake City, UT · On-site +1
$75K - $105K/yr
Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels ... Test and iterate. Use performance data (CTR, hook rate, CPA) and customer feedback to refine ...
Salt Lake City, UT · On-site +1
$75K - $105K/yr
Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels ... Test and iterate. Use performance data (CTR, hook rate, CPA) and customer feedback to refine ...
Salt Lake City, UT · Remote
$75K - $105K/yr
Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels ... Test and iterate. Use performance data (CTR, hook rate, CPA) and customer feedback to refine ...
Salt Lake City, UT · Remote
$75K - $105K/yr
Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels ... Test and iterate. Use performance data (CTR, hook rate, CPA) and customer feedback to refine ...
Oversee paid media initiatives across Google Ads, Meta, YouTube, TikTok, Reddit, Local Service Ads ... Evaluate campaign performance using key performance indicators including ROAS, MER, CPL, CPA, CAC ...
Oversee paid media initiatives across Google Ads, Meta, YouTube, TikTok, Reddit, Local Service Ads ... Evaluate campaign performance using key performance indicators including ROAS, MER, CPL, CPA, CAC ...
Oversee paid media initiatives across Google Ads, Meta, YouTube, TikTok, Reddit, Local Service Ads ... Evaluate campaign performance using key performance indicators including ROAS, MER, CPL, CPA, CAC ...
Oversee paid media initiatives across Google Ads, Meta, YouTube, TikTok, Reddit, Local Service Ads ... Evaluate campaign performance using key performance indicators including ROAS, MER, CPL, CPA, CAC ...
Oversee paid media initiatives across Google Ads, Meta, YouTube, TikTok, Reddit, Local Service Ads ... Evaluate campaign performance using key performance indicators including ROAS, MER, CPL, CPA, CAC ...
Quick apply
Oversee paid media initiatives across Google Ads, Meta, YouTube, TikTok, Reddit, Local Service Ads ... Evaluate campaign performance using key performance indicators including ROAS, MER, CPL, CPA, CAC ...
... Meta, TikTok, Microsoft, and emerging platforms. You know which lever to pull on which account at which stage of scale, and you own ROAS, CPA, and contribution margin rather than vanity metrics.
... Meta, TikTok, Microsoft, and emerging platforms. You know which lever to pull on which account at which stage of scale, and you own ROAS, CPA, and contribution margin rather than vanity metrics.
Salt Lake City, UT · On-site
... Meta, TikTok, Microsoft, and emerging platforms. You know which lever to pull on which account at which stage of scale, and you own ROAS, CPA, and contribution margin rather than vanity metrics.
Salt Lake City, UT · On-site
... Meta, TikTok, Microsoft, and emerging platforms. You know which lever to pull on which account at which stage of scale, and you own ROAS, CPA, and contribution margin rather than vanity metrics.
| Aspect | Meta Accounting | Bookkeeping |
|---|---|---|
| Primary Role | Managing financial records, preparing financial statements, and ensuring compliance with accounting standards | Recording daily financial transactions, maintaining ledgers, and processing invoices |
| Required Credentials | Accounting degree or certification (e.g., CPA) | Basic financial knowledge; often no formal certification needed |
| Work Environment | Accounting firms, corporate finance departments, or consulting | Small businesses, accounting firms, or internal finance teams |
| Industry Usage | Widely used in corporate, financial, and consulting sectors | Common in small to medium-sized businesses and freelance work |
Meta Accounting involves comprehensive financial management, analysis, and reporting, often requiring formal credentials. Bookkeeping focuses on recording transactions and maintaining accurate financial records. While both roles are essential for financial health, Meta Accountants handle higher-level tasks, whereas bookkeepers support day-to-day transaction recording.

$115K - $120K/yr
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 22 hours ago
Set up and launch paid campaigns primarily across TikTok DTC and TikTok Shop, with additional support on Meta (Facebook/Instagram), aligned with brand objectives and target audiences.
Develop and brief ad creatives (video assets, UGC-style content, copy, calls-to-action) built first for TikTok's platform, trends, and native formats - with Meta adaptations as needed.
Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta.
Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the platform and account level.
Conduct A/B testing on creatives, audiences, offers, and campaign structures - with a focus on TikTok's unique testing environment.
Produce regular performance reports with insights and recommendations spanning TikTok Shop, TikTok DTC, and Meta.
Coordinate with creative and content teams to maintain a constant pipeline of TikTok-native assets and Meta-ready formats.
Stay ahead of TikTok platform updates, algorithm changes, new ad solutions, and shopping features, while keeping a working knowledge of Meta developments.
Troubleshoot tracking, set up conversion events, and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI.
Manage budgets and pacing across channels to ensure campaigns stay within spend targets and hit efficiency goals.
Minimum 1-2 years' experience managing TikTok Ads campaigns; Meta experience is a plus but not the primary focus.
Strong, hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats - In-Feed, Spark Ads, TopView, GMVmax, and more.
Working familiarity with Meta Ads Manager and core formats
In-depth knowledge of TikTok-specific audience targeting, bidding strategies, and campaign optimization; solid foundational understanding of the same on Meta.
Creative mindset with an intuition for what performs natively on TikTok - short-form video, trending sounds, authentic storytelling.
Familiarity with pixel setup, server-side tracking, and attribution best practices across TikTok and Meta
Experience with budget management, pacing, and multi-channel reporting.
Excellent communication and collaboration skills.
TikTok campaigns - across both DTC and Shop - consistently achieve or exceed KPIs for ROAS, CPA, GMV, and engagement.
Meta campaigns are managed efficiently and support broader brand performance goals.
Proactive and timely execution of campaign launches, creative refreshes, and optimizations, particularly within TikTok's faster-moving environment.
Data-driven recommendations surfaced regularly to internal teams and brand partners, with TikTok insights leading the narrative.
Consistent adoption and testing of new TikTok ad formats, Shop features, and beta opportunities, with Meta learnings incorporated where relevant.
First 30 days: Learn Pattern's systems, platforms, and workflows. Get fully oriented across active TikTok and Meta campaigns, accounts, and reporting cadences. Build relationships with your team, creative partners, and brand contacts.
First 60 days: Take ownership of day-to-day campaign management, optimization, and reporting - with a focus on TikTok DTC and TikTok Shop. Contribute to creative briefs and begin making data-driven recommendations for improvement across channels.
First 90 days: Independently manage campaigns end-to-end, with TikTok as your primary channel and Meta as a strong secondary. Consistently deliver on KPIs, bring forward new ideas for TikTok strategy or platform features, and be recognized as a reliable partner by your peers and brand contacts.
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Health care and social assistance
11 - 50 Employees
Durham, NC, US
2016