As a Google / Meta / TikTok Ads Specialist, you will be responsible for creating, managing, and ... Analyze key performance metrics such as ROAS, CPA, CPC, CTR, conversion rates, impressions, and ...
As a Google / Meta / TikTok Ads Specialist, you will be responsible for creating, managing, and ... Analyze key performance metrics such as ROAS, CPA, CPC, CTR, conversion rates, impressions, and ...
Google Ads (Search, Performance Max, YouTube), Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads ... Demonstrated ability to improve ROAS, reduce CPA, and scale campaigns efficiently. * Excellent ...
Quick apply
Google Ads (Search, Performance Max, YouTube), Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads ... Demonstrated ability to improve ROAS, reduce CPA, and scale campaigns efficiently. * Excellent ...
Google Ads (Search, Performance Max, YouTube), Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads ... Demonstrated ability to improve ROAS, reduce CPA, and scale campaigns efficiently. * Excellent ...
Google Ads (Search, Performance Max, YouTube), Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads ... Demonstrated ability to improve ROAS, reduce CPA, and scale campaigns efficiently. * Excellent ...
Sr. Performance Marketing Specialist
Springfield, MO · On-site
$71K - $87K/yr
Proven track record of optimizing campaigns to CPL or CPA targets at scale. * Experience working ... Meta, Adobe Analytics, CRM integrations, etc.). * Experience with lead funnel optimization ...
Sr. Performance Marketing Specialist
Springfield, MO · On-site
$71K - $87K/yr
Proven track record of optimizing campaigns to CPL or CPA targets at scale. * Experience working ... Meta, Adobe Analytics, CRM integrations, etc.). * Experience with lead funnel optimization ...
... CPA. * Serve as the internal subject matter expert for Google Display & Video 360 (DV360) and ... Proficiency in platforms such as DV360, Google Ads, Campaign Manager 360, Meta Ads Manager ...
... CPA. * Serve as the internal subject matter expert for Google Display & Video 360 (DV360) and ... Proficiency in platforms such as DV360, Google Ads, Campaign Manager 360, Meta Ads Manager ...
Meta Accounting information
What is the difference between Meta Accounting vs Bookkeeping?
| Aspect | Meta Accounting | Bookkeeping |
|---|---|---|
| Primary Role | Managing financial records, preparing financial statements, and ensuring compliance with accounting standards | Recording daily financial transactions, maintaining ledgers, and processing invoices |
| Required Credentials | Accounting degree or certification (e.g., CPA) | Basic financial knowledge; often no formal certification needed |
| Work Environment | Accounting firms, corporate finance departments, or consulting | Small businesses, accounting firms, or internal finance teams |
| Industry Usage | Widely used in corporate, financial, and consulting sectors | Common in small to medium-sized businesses and freelance work |
Meta Accounting involves comprehensive financial management, analysis, and reporting, often requiring formal credentials. Bookkeeping focuses on recording transactions and maintaining accurate financial records. While both roles are essential for financial health, Meta Accountants handle higher-level tasks, whereas bookkeepers support day-to-day transaction recording.
What are some common challenges faced by accountants working in a large tech company like Meta, and how can new hires prepare for them?
What is Meta Accounting?
What are the key skills and qualifications needed to thrive as a Meta Accountant, and why are they important?

Full-time
Posted 9 days ago
Job description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Google / Meta / TikTok Ads Specialist based in Netherlands.
As a Google / Meta / TikTok Ads Specialist, you will be responsible for creating, managing, and optimizing high-performing paid advertising campaigns for international brands. You will combine analytical thinking, creative strategy, and performance marketing expertise to improve campaign results and maximize return on investment. Working remotely, you will have the opportunity to support businesses across developed markets while managing impactful advertising initiatives across multiple platforms. The role requires a proactive mindset, strong attention to detail, and the ability to identify growth opportunities through data-driven decision-making. You will collaborate with clients and teams to enhance digital performance, optimize customer acquisition strategies, and deliver measurable business outcomes.
- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads Manager, and TikTok Ads Manager.
- Develop performance marketing strategies aligned with business goals, including campaign structures, audience targeting, and optimization plans.
- Research, build, and refine audience segments for prospecting, remarketing, and conversion-focused campaigns.
- Monitor campaign performance regularly and implement improvements based on data insights, testing results, and platform trends.
- Conduct A/B testing across ad creatives, messaging, audiences, and landing pages to improve engagement and conversion rates.
- Manage advertising budgets, monitor spend allocation, and recommend adjustments to maximize ROI and ROAS.
- Configure and monitor conversion tracking, including pixels, events, and attribution measurement across advertising platforms.
- Analyze key performance metrics such as ROAS, CPA, CPC, CTR, conversion rates, impressions, and reach.
- Prepare performance reports and provide actionable recommendations to improve campaign effectiveness.
- Stay updated on advertising platform changes, algorithm updates, and industry best practices to identify new growth opportunities.
- Minimum of 2 years of recent experience managing paid advertising campaigns for brands, eCommerce businesses, lead generation campaigns, or seller platforms.
- Hands-on experience with Google Ads, Meta Ads Manager, and TikTok Ads Manager.
- Strong understanding of paid media strategy, audience targeting, campaign optimization, and digital marketing principles.
- Experience managing advertising budgets and improving campaign performance through data analysis.
- Knowledge of conversion tracking tools, including Meta Pixel, TikTok Pixel, and Google Conversion Tracking.
- Familiarity with Google Analytics 4 (GA4), Google Tag Manager (GTM), and performance reporting tools such as Looker Studio is preferred.
- Experience creating marketing dashboards, reports, and actionable performance insights.
- Understanding of A/B testing methodologies and landing page optimization practices.
- Strong analytical, organizational, and problem-solving skills with excellent attention to detail.
- Excellent written and spoken English communication skills.
- Ability to work independently, manage priorities, and deliver results in a fast-paced remote environment.
- Google Ads Certification, Meta certification, or equivalent digital marketing qualifications are considered an advantage.
- Competitive compensation rates.
- Weekly payment schedule.
- Fully remote work opportunity.
- Flexible engagement supporting international clients.
- Access to free training and upskilling opportunities.
- Continuous support, guidance, and professional development resources.
- Opportunity to work on diverse advertising projects across multiple industries.
- Access to a supportive global contractor community.
- Full-time contracted schedule of approximately 40 hours per week, Monday to Friday.