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SharkNinja is seeking a high-impact Director, Pure Players - LATAM Expansion to own and scale the company's Amazon and Mercado Libre businesses in LATAM (excluding Mexico). This role carries full commercial and operational accountability for Pure Player performance in-market, including revenue growth, profitability, execution excellence, and platform partnership development. 

The Director will act as the single-threaded owner of LATAM Expansion markets Pure Player strategy, translating SharkNinja's Global Amazon COE playbook into locally relevant execution across both Amazon and Mercado Libre. This leader will manage in-market performance pods, influence cross-functional partners, and serve as the senior point of contact with Amazon Brazil and Mercado Libre LATAM Expansion markets leadership. 

This role reports directly to the VP, Pure Players - Americas Expansion; partnering closely with the Global Pureplay COE, LATAM strategy leadership, and Americas retail stakeholders. 

Key Responsibilities 

P&L Ownership & Commercial Leadership 

• Own the Pure Player P&L for LATAM Expansion markets, including Amazon and Mercado Libre. 

• Deliver sustainable growth in POS, contribution margin, and retailer gross margin. 

• Set annual and quarterly revenue, margin, and investment targets across platforms. 

• Balance growth ambitions with long-term channel strategy protection. 

Platform Strategy & Joint Business Planning 

• Lead Amazon Brazil and Mercado Libre LATAM strategies, aligned to COE principles and local market dynamics. 

• Own development and execution of Joint Business Plans (JBPs) with both platforms. 

• Lead senior-level negotiations across promotions, media, visibility, fulfillment programs, and commercial terms. 

• Build and maintain executive relationships with Amazon and Mercado Libre leadership teams. 

Operating Model & Execution Excellence 

• Deploy the COE maturity model and High Impact Initiatives across LATAM Expansion markets. 

• Establish disciplined operating rhythms (WBRs, MBRs, QBRs) with clear KPI ownership. 

• Drive excellence across pricing, promotions, content, media, conversion, inventory, and fulfillment. 

• Ensure retail readiness for key tentpoles and peak moments. 

People & Pod Leadership 

• Lead and develop the LATAM Pure Player performance pod, including Amazon and Mercado Libre account leads. 

• Foster a high-performance culture grounded in accountability, speed, and continuous improvement. 

• Coach teams to operate as owners, not order-takers. 

Cross-Functional & Regional Collaboration 

• Partner closely with Marketing, Product, Operations, Finance, and Supply Chain to align Pure Player strategies with broader LATAM and Americas priorities. 

• Coordinate with LATAM and Global COE leaders to scale best practices and drive capability building. 

• Lead cross-platform and cross-market initiatives as needed. 

Insights, Governance & Executive Communication 

• Serve as the executive voice for Pure Players in LATAM Expansion markets. 

• Provide clear, data-driven updates on performance, risks, and opportunities to senior leadership. 

• Ensure strong forecasting, inventory planning, and risk mitigation. 

Qualifications: 

• Bachelor's degree in Business, Marketing, Digital Commerce, or related field (MBA is a plus). 

• 8+ years of experience in digital commerce, sales, or marketing, including at least 4+ years managing Amazon + Mercado Libre business directly (ideally in LATAM). 

• Deep understanding of Amazon + Mercado Libre's retail platform, algorithms, and commercial levers, including advertising, content, pricing, promotions, and operational metrics. 

• Experience managing high-level retail negotiations and JBPs. 

• Proven leadership in developing digital commerce strategies in FMCG or Consumer Electronics / Durable Goods industries. 

• Fluency in Portuguese, Spanish and English 

• Strong analytical mindset, with hands-on experience using retail analytics, sell-out tools, and eCommerce KPIs. 

Skills & Competencies: 

• Strategic thinker with strong business acumen and commercial orientation. 

• Customer- and consumer-obsessed with a strong sense of ownership. 

• Highly collaborative, able to influence cross-functional teams and lead through others. 

• Skilled in digital merchandising, performance marketing, and retail media. 

• Analytical and data-driven with strong executional discipline. 

• Comfortable working in fast-paced, matrixed organizations across regions and time zones.