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About Access Labs

Access Labs is one of the largest specialty diagnostic labs in the country, using 50% less blood and delivering next-day results. We offer a comprehensive test menu?from routine panels to advanced biomarkers?across blood, saliva, and urine, performing over 1,000 tests under one roof. Our ultra-automated facilities, spanning over 55,000 sq. ft., are powered by the most cutting-edge diagnostic technology and innovative lab logistics available.

Since 2003, we?ve been committed to delivering a truly exceptional client experience backed by precise and reliable testing. Every innovation we pursue is driven by one purpose: making personalized medicine more practical and accessible.

Company culture is the foundation of Access Labs. We continue to attract mission-driven and goal-oriented professionals to our organization, where each individual and team is recognized for their accomplishments. We place a significant amount of value on teamwork and mentorship, enabling everyone to consistently grow and develop. At Access, each team member has a sense of belonging, family, and community. We enjoy coming to work every day in an environment where people feel empowered, understanding that each team member plays a significant role in providing peace of mind to patients nationally.

Job Summary

We?re seeking a Social Media Strategist & Content Creator to create engaging, educational, and industry-relevant content that?s drives community engagement across Access Labs? social and digital platforms.

As our Social Media Strategist & Content Creator, you will own the full-funnel social media strategy and execution for Access Labs while also contributing hands-on to digital advertising and content marketing initiatives. You will manage content planning, creation, curation, community engagement, and paid social advertising across platforms to build brand authority in the functional and integrative medicine space, educate healthcare providers and patients, and directly contribute to customer acquisition and growth.

You will be hands-on with Instagram, TikTok, LinkedIn, Facebook, YouTube, and other emerging platforms ? developing organic content, managing community, and running paid advertising campaigns. This is a true hybrid role that blends creative social strategy with performance-driven paid media and content marketing.

Success requires strong experience in social media and digital advertising, a passion for storytelling, data-driven optimization, excellent project management, and a bias for action.

What You?ll Bring to the Table

As our Social Media Strategist & Content Creator, you will be a key driver of Access Labs? brand presence and growth. You bring:

• Content Creation Expertise: Exceptional writing, editing, video and storytelling skills with a knack for crafting educational, health-focused content that resonates with healthcare providers and wellness audiences.
• Social Media & Paid Advertising Mastery: Proven hands-on experience managing organic social media and running paid social advertising campaigns (Meta, TikTok, LinkedIn, YouTube Ads, etc.).
• Performance-Driven Mindset: Strong analytical skills to optimize campaigns for engagement, leads, and ROI using platform analytics and data.
• Marketing Versatility: Experience in content marketing, digital strategy, audience targeting, and cross-channel campaign execution.
• Tech-Savvy Approach: Proficiency with marketing tools, analytics platforms, and AI to enhance content creation and campaign performance.
• Health and Wellness Passion: A genuine interest in functional medicine, diagnostics, and personalized health.
• Collaborative & Agile Spirit: Ability to work independently and cross-functionally in a fast-paced environment.

What You?ll Do

• Own day-to-day organic and paid social media strategy, content creation, posting, monitoring, moderation, and community engagement across all Access Labs channels.
• Leverage social media best practices and algorithm optimization to amplify content reach and foster community interaction.
• Plan, create, and optimize high-performing paid social campaigns (Meta, TikTok, LinkedIn, YouTube, etc.) including audience targeting, ad creative development, budgeting, bidding strategy, and A/B testing.
• Develop and manage social content calendars, campaign plans, and asset libraries that support product launches, educational campaigns, brand awareness, services offerings and other initiatives.
• Create compelling micro-content including Reels, TikToks, Instagram Stories, carousels, short-form video, graphics, and animated assets.
• Track, analyze, and report on the performance of both organic and paid campaigns using platform analytics and third-party tools; continuously optimize for engagement, leads, and ROI.
• Stay closely connected to our core audiences (physicians, wellness practitioners, and their health-conscious consumers) and identify content and ad strategies that build trust and drive results.
• Directly manage and execute paid advertising efforts across social platforms and other digital channels to support lead generation and brand awareness goals.
• Source and leverage UGC, client testimonials, and credentialed contributors for our educational assets (blogs, whitepapers, webinars, Podcast, lab guides etc.) for both organic feeds and paid campaigns.
• Identify emerging platforms and innovative tactics to test and scale.
• Contribute to broader content marketing efforts (blog, podcast, email, webinars, etc.) that reinforce our position as a leader in fast, accurate specialty lab testing.

Qualifications

• B.S. in Marketing, Communications, Journalism or related field preferred.
• 3-5 years of hands-on experience in social media in social media management and paid social advertising (Meta Ads Manager, TikTok Ads, LinkedIn Ads, etc.), preferably in health & wellness industry.
• Direct experience managing paid advertising budgets, creating ad creative, targeting audiences, and optimizing campaigns for performance (CPC, CPA, ROAS).
• Strong experience with major platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube) including organic strategy, community management, and advertising tools.
• Detail-oriented with exceptional editing and proofreading skills.
• Experience shooting and editing video content is a major plus; graphic design/illustration skills are highly valued.
• Proven ability to manage full-cycle campaigns from concept to creative to analysis and iteration.
• Analytical and creative mindset with comfort using data to drive decisions while maintaining brand voice.
• Excellent project/time management skills and ability to juggle multiple short- and long-term initiatives.
• Passion for producing high-quality work that drives measurable success.
• Adaptable, detail-oriented, collaborative, with strong communication skills and a positive attitude.