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Medtech Marketing Director Jobs (NOW HIRING)

Gehc

Director Marketing, Radiology - MR US and Canada

$145K - $218K/yr

Summary The Director Marketing, Radiology - MR US and Canada (USCAN) for GE HealthCare's MR ... Meaningful exposure to the broader imaging technology and/or nuclear medicine medtech segments.

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Becton, Dickinson and Company

... MedTech products per year-to look at the impossible and find transformative solutions that turn ... Reporting to the Global MDx Marketing Director , this role leads global marketing initiatives for ...

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$34K

$104.4K

$181.5K

How much do medtech marketing director jobs pay per year?

As of Sep 12, 2026, the average yearly pay for medtech marketing director in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a Medtech Marketing Director do?

A Medtech Marketing Director leads the marketing strategy and execution for medical technology products or services. They oversee market research, branding, product positioning, and promotional activities to ensure products reach healthcare professionals and patients effectively. These directors collaborate closely with product development, sales, and regulatory teams, ensuring compliance with healthcare regulations while driving growth. Their role is critical in shaping how innovative medical technologies are introduced and adopted in the market.

What are the key skills and qualifications needed to thrive as a Medtech Marketing Director?

To thrive as a Medtech Marketing Director, you need expertise in healthcare marketing strategy, product positioning, and market analysis, typically supported by a degree in marketing, business, or life sciences. Familiarity with CRM platforms, marketing automation tools, regulatory compliance systems, and industry certifications such as Certified Product Marketing Manager (CPMM) are often required. Strong leadership, communication, and stakeholder management skills set top performers apart in this role. These abilities are essential for successfully launching medical technologies, ensuring regulatory adherence, and driving growth in a competitive healthcare market.

What are some unique challenges Medtech Marketing Directors face when launching new medical devices?

Medtech Marketing Directors often navigate strict regulatory requirements and complex approval processes when launching new medical devices. They must collaborate closely with regulatory, clinical, and product development teams to ensure all marketing materials are compliant and accurately represent the product's benefits and limitations. Additionally, they face the challenge of educating both healthcare professionals and patients about innovative technologies, which requires clear, evidence-based communication strategies. Building trust with key opinion leaders and understanding the competitive landscape are also critical for a successful product launch.

What are popular job titles related to Medtech Marketing Director jobs?

For Medtech Marketing Director jobs, the most frequently searched job titles are:

Infographic showing various Medtech Marketing Director job openings in the United States as of September 2026, with employment types broken down into 100% Full Time. Highlights an 33% In-person, and 67% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Upstream Marketing Director Medical + Dental

Versailles, OH • On-site

Midmark Corporation
Medical Equipment and Supplies Manufacturing • 1 - 5K employees
Learn more about Midmark Corporationexternal

Full-time

Re-posted yesterday

Midmark rating

9.1

Company rating: 9.1 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

Job description


JOB SUMMARY:
This role will lead an upstream marketing effort that includes portfolio strategy development and implementation primarily for the patient positioning, instrument processing and overall medical and dental room ecosystem portfolio at Midmark. Work jointly with external (clinicians, economic buyers) and internal stakeholders including Engineering, Product Development, Downstream Marketing, Strategy development and leadership to create customer-centric product strategies for current and future product to ensure a strong pipeline for future growth. Lead the coordination of business cases, early-stage tech ideation, development with engineering and launch of new products, in partnership with downstream marketing and sales organizations. Lead market development efforts by identifying, supporting and recommending new areas of growth beyond existing product lines. Managing Product Managers, this role will also need to have a high EQ to work effectively with other functions in the company. Engage with KOLs, clinical and operational stakeholders to identify market opportunities and assess global dynamics impacting long term growth. This role is a hybrid role expected to be on-site in the Versailles, Ohio location 4 days a week and 1 day remote. This is not a remote position.
ESSENTIAL/PRIMARY DUTIES:
  • Lead, develop and oversee implementation of product strategies to maximize the revenue potential from current assets. This would include:
    • Supporting the development of corporate and divisional product strategies within relevant product portfolios.
    • Translate corporate business goals and strategic priorities to an actionable pipeline that will drive revenue and exceed financial performance expectations worldwide.
    • Lead execution through PRP processes
  • Creates multi-year strategic growth plans and a robust global product roadmap driving alignment on strategy with Sr. Leadership and R&D peers.
  • Works with clinicians to obtain feedback on the current market or procedure challenges, to better understand unmet needs and to observe new devices and product areas.
  • Map out competitive strategy and develop / execute strategy to advance the business.
  • Analyze qualitative and quantitative market data in order to identify trends in the market and thereby translate these trends into business opportunities and actions.
  • Conduct opportunity modeling of new technology platforms including cannibalization / obsolescence of existing products.
  • Deliver and/or present documents, presentations, etc., monthly to PRP Governance Team
  • Create global market overview maps of key applications and technologies.
  • Identify and predict strategic competitive plays and market positioning.
  • Identify immediate, midterm and long-term product gaps within the portfolio and provide solutions to fill the gaps.
  • Use physician network to assemble customer insights - formally or informally - to inform our pipeline strategy.

SECONDARY DUTIES:
  • Able to mentor and coach direct line reports, cross-functional team members and other marketing teammates.
  • Leverage industry best of the best practices to develop multi-generational product planning and sustainable winning pipeline by determining and prioritizing key unmet needs in the marketplace.
  • Be the internal SME and provide guidance and perspectives with references to market and competitive evidence to peers, leadership and strategy development teams.
  • Integrate consumer research, financial, marketing, operating, manufacturing, and supply activities to drive business units' strategies.
  • Serve as an internal resource for teams developing products based on the Midmark innovation process.
  • Interpret and evaluate data from various literature and publications, to quantify impact to portfolio.

EDUCATION and/or EXPERIENCE:
Bachelor's degree in engineering, life science or business discipline required, MBA preferred. Ideally an advanced scientific degree. 15+ years of experience with minimum of 10 years of product management/ upstream experience; experience in a medical device company preferred. Demonstrated success in leading medical device product development through commercial launch. Strong people management experience and success in working in complex organizations. Experience presenting to leadership & C-suite required. Prior experience of managing MedTech portfolio from mapping unmet needs to launch execution and sustainment required.
Midmark will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas including OPT and STEM OPT or who will need sponsorship for work authorization now or in the future, are not eligible for hire.
COMPETENCY/SKILL REQUIREMENTS:
  • Dynamic, ambitious, self-starter, entrepreneurial flair, clinically astute
  • Credibility and gravitas with commercial and scientific audiences
  • Resilient, comfortable with ambiguity; able to plot a course and keep going despite inevitable setbacks
  • Bring a creative and innovative approach to one's work to differentiate company products from competitors in the marketplace.
  • Able to synthesize and interpret complex data sets quickly
  • Strategic thinker, experience contributing to strategy which was executed
  • High EQ, self-aware, humble, able to manage internal and external relationships effectively across functions and geographies
  • Able to develop trust and effective relationships
  • Understanding of product development for medical devices and agile framework for software solutions desired
  • Ability to take on leadership role in a high growth environment
  • Ability to prioritize and smoothly manage multiple competing deadlines and tasks
  • Ability and willingness to travel extensively and frequently to meet with internal teams and field-based customers

SUPERVISORY RESPONSIBILITIES:
  • Leads and directs the work of other teammates. Supervision is often provided through a team of subordinate supervisors or managers. Has full authority for personnel actions and contributes to departmental budgeting, planning, and procedural change. Implements policies, practices, and procedures that have a significant impact on the department.

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