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Media Relations Jobs in Rochester, MN (NOW HIRING)

Word On Fire

Social Media Director

Rochester, MN · On-site

$100K - $145K/yr

Steward Bishop Barron's digital reputation with a deep understanding of public relations, ensuring that social media engagement functions as a sophisticated PR engine that protects and promotes the ...

Word On Fire

Social Media Director

Rochester, MN · Hybrid

$100K - $145K/yr

Steward Bishop Barron's digital reputation with a deep understanding of public relations, ensuring that social media engagement functions as a sophisticated PR engine that protects and promotes the ...

Sage

Corporate Communications Intern

Rochester, MN · On-site

Proofread social media posts via Hootsuite * Assist with monitoring and reporting online mentions ... to public relations, including blog posts, press releases, and slide presentations * Conduct ...

Cooper Connect

Marketing Director

Rochester, MN

$65K - $74K/yr

Having a well-connected Community Relations Manager is an integral part to our success. This ... Creating connections with our guests, leveraging social media and Chick-fil-A App to reach people ...

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All JobsMedia Relations JobsMedia Relations Jobs in Rochester, MN

Media Relations information

See Rochester, MN salary details

$51.3K

$91.6K

$116.7K

How much do media relations jobs pay per year?

As of Aug 12, 2026, the average yearly pay for media relations in Rochester, MN is $91,603.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,200.00 and $114,700.00 per year, depending on experience, location, and employer.

What are the qualifications to get a job in media relations?

The qualifications that you need to start a career in media relations include an understanding of the media and journalism and a degree in communications, public relations, marketing, or a related subject. Most employers prefer a bachelor’s degree, though some may accept job experience instead. All media relations professionals need excellent communication and writing skills. You may wish to undertake an internship during your undergraduate studies to gain PR or social media experience. You can obtain professional certification from professional associations like the Public Relations Society of America.

What are the key skills and qualifications needed to thrive as a media relations professional, and why are they important?

To thrive as a Media Relations professional, you need strong written and verbal communication skills, a background in public relations or communications, and experience in managing press interactions. Familiarity with media monitoring tools, press release distribution platforms, and CRM systems is typically required. Relationship-building, strategic thinking, and crisis management are standout soft skills in this role. These skills ensure effective message delivery, maintain a positive public image, and enable swift, composed responses during critical media situations.

What is the difference between Media Relations vs Public Relations Specialist?

AspectMedia RelationsPublic Relations Specialist
Primary FocusBuilding and maintaining relationships with media outletsManaging overall public image and communication strategies
Skills & CredentialsMedia outreach, communication, press release writingMedia relations, strategic communication, content creation
Work EnvironmentMedia events, press conferences, media outletsCorporate offices, PR agencies, client-facing roles
Industry UsageCommon in corporate, nonprofit, and government sectorsUsed across industries for brand management

Media Relations focuses specifically on engaging with media outlets to secure coverage, while Public Relations Specialists handle broader communication strategies to shape public perception. Both roles require strong communication skills and media knowledge but differ in scope and daily activities.

What are some common challenges faced in a media relations role, and how can they be effectively managed?

Professionals in Media Relations often encounter challenges such as managing tight deadlines, handling crisis communications, and ensuring consistent messaging across various media channels. Building and maintaining strong relationships with journalists and media outlets is crucial but can require persistent effort and proactive communication. Staying informed about media trends and being prepared to respond quickly to breaking news or misinformation helps navigate these challenges. Collaboration with internal teams, such as marketing and leadership, is essential to ensure alignment and deliver effective messaging.

What is media relations?

Media relations refers to the practice of building and maintaining positive relationships between an organization and members of the media, such as journalists, reporters, and news outlets. Professionals in this field are responsible for managing communications, distributing press releases, coordinating interviews, and ensuring accurate representation of their organization in the media. The goal is to generate favorable coverage, handle crisis situations, and support the organization's reputation through effective interaction with the press.
More about Media Relations jobs
What are the most commonly searched types of Media Relations jobs in Rochester, MN? The most popular types of Media Relations jobs in Rochester, MN are:
What job categories do people searching Media Relations jobs in Rochester, MN look for? The top searched job categories for Media Relations jobs in Rochester, MN are:
What cities near Rochester, MN are hiring for Media Relations jobs? Cities near Rochester, MN with the most Media Relations job openings:
Media Relations jobs near you
Infographic showing various Media Relations job openings in Rochester, MN as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 19% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $95,377 per year, or $45.9 per hour.

Communication Web Services Manager

Olmsted Medical Center

Rochester, MN • On-site

Full-time

Medical, Dental, Vision, Life

Re-posted 20 days ago

Job description

1.0 FTE - Day Shift
Starting Pay - $37.14 to $55.71 (based on experience)
Offers for external candidates are generally made between the minimum and midpoint of the range, based on experience.
At Olmsted Medical Center, we value our employees and are committed to providing a comprehensive and competitive benefits package. To keep up with the evolving trends, Olmsted Medical Center offers the following for employees who are employed at a 0.5 FTE or higher.
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Basic Life Insurance
  • Tuition Reimbursement
  • Employer Paid Short-Term Disability and Long-Term Disability
  • Adoption Assistance Plan

Qualifications:
  • Bachelor's degree in Communications, Public Relations, Marketing, or related field required; master's degree preferred
  • Minimum of five years' experience in a similar position or related field required
  • Prior journalism, communications or media-relations management experience preferred
  • Knowledge of branding, marketing, communications strategies, web strategies, media relations, and writing for patient and employee audiences essential
  • Healthcare and not-for-profit experience helpful
  • Positive attitude and ability to manage multiple projects
  • Excellent oral and written communication skills
  • Creative and outgoing
  • Outstanding grammatical, writing, editing, and photography skills
  • Proficiency in computer use - Windows environment, Adobe Creative Suite applications, Microsoft Office Suite, and Teams
  • Able to work with people of diverse backgrounds
  • Excellent skills in facilitation and conducting focus groups
  • Ability to work independently and on a team
  • Can adhere to strict standards of confidentiality
  • Knowledge of branding and marketing processes
  • Must have generalist orientation and understand communications, publications, marketing, and patient/benefactor relations principles to guide and implement creative strategies
  • Skill in establishing and maintaining effective working relationships with OMC employees, vendors, and partners
  • Knowledge of the budget process
  • Skill in exercising initiative, judgment, and decision-making to achieve departmental objectives
  • Effective use of time management skills to prioritize projects to best meet organizational and departmental objectives
  • Demonstrated experience in staff and freelancer supervision

Job Responsibilities:
  • Manage brand strategy, development, and implementation.
  • Ensure Brand and Identity Standards are followed, providing training to employees/employee groups and vendors as needed.
  • Co-facilitate Strategic Marketing Committee and serve as designee for branding, communication, and web strategy projects within OMC.
  • In conjunction with the marketing manager, develop and implement annual marketing and communications plans to include departments, service lines, and other core groups that require assistance. Participate in monthly meetings to go over plans.
  • Assist vice president with development of department budget and monitor status to ensure financial feasibility and regular evaluation of communication activities, including measurement and regular reporting.
  • Create promotional materials that are consistent and informative and that accurately convey the mission, vision, strategy, and brand identity of OMC.
  • Serve as primary backup administrator for OMC's websites and, with the web content coordinator, set strategies for both the internal and external websites.
  • Prepare written and other messages for organizational spokespersons and serve as spokesperson when other organizational leaders are not available.
  • Write/edit content for external newsletters, advertorials, patient information campaigns, external website, and other patient-facing communications.
  • Develop and edit PowerPoints and other presentations for organizational leaders.
  • Maintain positive, active relationships with employees, constituents and benefactors, patients, vendors, media, and the general public.
  • Manage and coordinate all media relations and press release processes. Represent OMC as PIO when the community-wide Joint Information Center is called together.
  • Coordinate efforts to appropriately position OMC and its clinical experts in the media.
  • Ensure that projects support the strategic direction of the organization.
  • Meet the quality standard of the department for the organization's Identity Standards Manual and manages regular review of the manual with input from internal users.
  • Supervise assigned communications staff and related freelancers, including evaluating work performed through performance appraisals, and handling personnel issues; designs and monitors appropriate work schedules for staff; handles interviewing, hiring, and vacation schedules for assigned staff.
  • Serve on OMC committees and participate on community committees as assigned.
  • Serve as an ambassador to OMC and OMC Regional Foundation at all times.
  • Assist with OMC and OMC Regional Foundation events and activities.
  • Follow other requirements of OMC employees as prescribed in the employee handbook.
  • Perform other or similar duties as required or directed by the vice president for marketing and philanthropy or the chief executive officer.
  • Responsible for coordinating production, placement, and maintenance of temporary and permanent exterior signs including, but not limited to, logoed business, wayfinding, informational, and directional signs. Coordinate with OMC's director of plant operations and other entities regarding production and placement of signs required by local, state, and Federal laws.
  • Work with Finance and Accounting to appropriately allocate interior/exterior sign expenses to the departmental, operational, and capital accounts. Assist the vice president of marketing and philanthropy in monitoring OMC's annual sign expenses in budget planning.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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