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Media Relations Jobs in Florida (NOW HIRING)

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Manager Media Relations

Boca Raton, FL · On-site

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Media Relations information

See Florida salary details

$39.2K

$70.1K

$89.3K

How much do media relations jobs pay per year?

As of Aug 29, 2026, the average yearly pay for media relations in Florida is $70,118.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,500.00 and $87,800.00 per year, depending on experience, location, and employer.

What is media relations?

Media relations refers to the practice of building and maintaining positive relationships between an organization and members of the media, such as journalists, reporters, and news outlets. Professionals in this field are responsible for managing communications, distributing press releases, coordinating interviews, and ensuring accurate representation of their organization in the media. The goal is to generate favorable coverage, handle crisis situations, and support the organization's reputation through effective interaction with the press.

What are the qualifications to get a job in media relations?

The qualifications that you need to start a career in media relations include an understanding of the media and journalism and a degree in communications, public relations, marketing, or a related subject. Most employers prefer a bachelor’s degree, though some may accept job experience instead. All media relations professionals need excellent communication and writing skills. You may wish to undertake an internship during your undergraduate studies to gain PR or social media experience. You can obtain professional certification from professional associations like the Public Relations Society of America.

What are the key skills and qualifications needed to thrive as a media relations professional, and why are they important?

To thrive as a Media Relations professional, you need strong written and verbal communication skills, a background in public relations or communications, and experience in managing press interactions. Familiarity with media monitoring tools, press release distribution platforms, and CRM systems is typically required. Relationship-building, strategic thinking, and crisis management are standout soft skills in this role. These skills ensure effective message delivery, maintain a positive public image, and enable swift, composed responses during critical media situations.

What are some common challenges faced in a media relations role, and how can they be effectively managed?

Professionals in Media Relations often encounter challenges such as managing tight deadlines, handling crisis communications, and ensuring consistent messaging across various media channels. Building and maintaining strong relationships with journalists and media outlets is crucial but can require persistent effort and proactive communication. Staying informed about media trends and being prepared to respond quickly to breaking news or misinformation helps navigate these challenges. Collaboration with internal teams, such as marketing and leadership, is essential to ensure alignment and deliver effective messaging.

What is the difference between Media Relations vs Public Relations Specialist?

AspectMedia RelationsPublic Relations Specialist
Primary FocusBuilding and maintaining relationships with media outletsManaging overall public image and communication strategies
Skills & CredentialsMedia outreach, communication, press release writingMedia relations, strategic communication, content creation
Work EnvironmentMedia events, press conferences, media outletsCorporate offices, PR agencies, client-facing roles
Industry UsageCommon in corporate, nonprofit, and government sectorsUsed across industries for brand management

Media Relations focuses specifically on engaging with media outlets to secure coverage, while Public Relations Specialists handle broader communication strategies to shape public perception. Both roles require strong communication skills and media knowledge but differ in scope and daily activities.

Is media relations a stressful job?

Media relations can be stressful due to the need to manage multiple media outlets, meet tight deadlines, and handle sensitive information. Professionals in this role often work under pressure to maintain positive public perception and respond quickly to crises, requiring strong communication skills and resilience.
More about Media Relations jobs

What are the most commonly searched types of Media Relations jobs in Florida?

The most popular types of Media Relations jobs in Florida are:

What are popular job titles related to Media Relations jobs in Florida?

For Media Relations jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Media Relations jobs in Florida look for?

The top searched job categories for Media Relations jobs in Florida are:

What cities in Florida are hiring for Media Relations jobs?

Cities in Florida with the most Media Relations job openings:

Media Relations jobs near you
Infographic showing various Media Relations job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $70,118 per year, or $33.7 per hour.

Director, Media Relations and Content

Fort Myers, FL • On-site

Kansas City International
See more jobs at Kansas City Internationalexternal

$77 - $94/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

Director, Media Relations and Content

Florida SouthWestern State College is accepting resumes in search of a Director, Media Relations and Content to join our team of exceptional employees. This position leads the College's media relations, editorial content development, and executive communications initiatives under the strategic direction of the Managing Director of Communications and External Affairs. The director provides professional leadership for institutional storytelling and media engagement, including news releases, institutional publications, executive communications, social media, web content, and feature storytelling. The Director works collaboratively with the Managing Director to implement communications initiatives that are accurate, timely, aligned with institutional priorities, and reflective of the College's mission and voice. The position develops high-quality content for internal and external audiences, leads day-to-day media relations activities, manages assigned executive and presidential communications projects, and coordinates the editorial planning and production of the College magazine and related publications under the strategic direction of the Managing Director.


The ideal candidate will have:



  1. Bachelor’s degree in communications, journalism, public relations, English, marketing, or a related field.

  2. Seven (7) years of progressively responsible, full-time professional work experience in communications, media relations, journalism, public relations, marketing, content strategy, or a related area.

  3. Excellent writing, editing, proofreading, and storytelling skills, including experience developing press releases, feature stories, executive communications, web content, and social media content.

  4. Strong judgment, discretion, attention to detail, and ability to handle confidential or sensitive information appropriately.

  5. Ability to manage multiple projects and deadlines in a fast-paced environment.

  6. Familiarity with AP Style or other professional editorial standards.


FSW Employee Benefits feature:



  • Competitive health, dental, vision, life, and disability insurance options to meet your needs

  • Generous paid time off includes sick, personal, holidays, and winter & spring breaks

  • Florida retirement membership (FRS)

  • Educational and professional development opportunities for you and your dependents


Salary: $85,000.00


Accepting applications through September 13, 2026.


Please submit up to three writing samples, which may include press releases, articles, social media content, speeches, newsletters, or other professional communications.


Florida SouthWestern State College, an equal access institution, prohibits discrimination in its employment, programs, and activities based on race, sex, gender identity, age, color, religion, national origin, ethnicity, disability, pregnancy, sexual orientation, marital status, genetic information, or veteran status. Questions about educational equity, equal access, or equal opportunity should be addressed to the College’s Title IX Coordinator/Compliance Officer.

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