Our success is reflected in our reputation among academic peers, our career placement statistics ... Home of the nation's number 1 online MBA program, as well as nationally ranked programs like the ...
Our success is reflected in our reputation among academic peers, our career placement statistics ... Home of the nation's number 1 online MBA program, as well as nationally ranked programs like the ...
... in business administration, public administration, management, marketing, or a business administration-related field as appropriate to the program; or 2. Possesses an earned related or out-of-field ...
... in business administration, public administration, management, marketing, or a business administration-related field as appropriate to the program; or 2. Possesses an earned related or out-of-field ...
... in business administration, public administration, management, marketing, or a business administration-related field as appropriate to the program; or 2. Possesses an earned related or out-of-field ...
... in business administration, public administration, management, marketing, or a business administration-related field as appropriate to the program; or 2. Possesses an earned related or out-of-field ...
... in business administration, public administration, management, marketing, or a business administration-related field as appropriate to the program; or 2. Possesses an earned related or out-of-field ...
... in business administration, public administration, management, marketing, or a business administration-related field as appropriate to the program; or 2. Possesses an earned related or out-of-field ...
... earned masters degree or higher from a regionally accredited institution in business administration, public administration, management, marketing, or a business-administration-related field as ...
... earned masters degree or higher from a regionally accredited institution in business administration, public administration, management, marketing, or a business-administration-related field as ...
... earned masters degree or higher from a regionally accredited institution in business administration, public administration, management, marketing, or a business-administration-related field as ...
... earned masters degree or higher from a regionally accredited institution in business administration, public administration, management, marketing, or a business-administration-related field as ...
Marketing Manager
Indianapolis, IN ยท On-site
Advanced degree in a scientific field or MBA helpful. Experience : 5+ years of marketing experience in a fast-paced environment, 3+ years of digital marketing experience with at least 2 years in the ...
Marketing Manager
Indianapolis, IN ยท On-site
Advanced degree in a scientific field or MBA helpful. Experience : 5+ years of marketing experience in a fast-paced environment, 3+ years of digital marketing experience with at least 2 years in the ...
MSc/MBA in business will be an advantage. Employment Type: FULL_TIME
MSc/MBA in business will be an advantage. Employment Type: FULL_TIME
Education: Bachelor's degree in Marketing, Business Administration, Communications, or related field (MBA is a plus). * Skills: Strong strategic thinking, creative problem-solving abilities ...
Education: Bachelor's degree in Marketing, Business Administration, Communications, or related field (MBA is a plus). * Skills: Strong strategic thinking, creative problem-solving abilities ...
Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required. An MBA or other relevant master's degree is preferred. Candidates should possess a minimum of ...
Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required. An MBA or other relevant master's degree is preferred. Candidates should possess a minimum of ...
Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required. An MBA or other relevant master's degree is preferred. Candidates should possess a minimum of ...
Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required. An MBA or other relevant master's degree is preferred. Candidates should possess a minimum of ...
Senior Product Marketing Manager
Indianapolis, IN ยท On-site
$115K - $151K/yr
Bachelor's degree in Marketing, Business, Finance, or related field (MBA preferred) * 5-8+ years of experience in product marketing, wealth management, financial services, or philanthropic strategy
New
Senior Product Marketing Manager
Indianapolis, IN ยท On-site
$115K - $151K/yr
Bachelor's degree in Marketing, Business, Finance, or related field (MBA preferred) * 5-8+ years of experience in product marketing, wealth management, financial services, or philanthropic strategy
New
Senior Product Marketing Manager - UHNW & Complex
Indianapolis, IN ยท On-site
$115K - $151K/yr
Bachelor's degree in Marketing, Business, Finance, or related field (MBA preferred) * 5-8+ years of experience in product marketing, wealth management, financial services, or philanthropic strategy
Senior Product Marketing Manager - UHNW & Complex
Indianapolis, IN ยท On-site
$115K - $151K/yr
Bachelor's degree in Marketing, Business, Finance, or related field (MBA preferred) * 5-8+ years of experience in product marketing, wealth management, financial services, or philanthropic strategy
Possesses an earned master's degree or higher from a regionally accredited institution in business administration, business education, public administration, management, marketing, or a business ...
Possesses an earned master's degree or higher from a regionally accredited institution in business administration, business education, public administration, management, marketing, or a business ...
Possesses an earned master's degree or higher from a regionally accredited institution in business administration, business education, public administration, management, marketing, or a business ...
Possesses an earned master's degree or higher from a regionally accredited institution in business administration, business education, public administration, management, marketing, or a business ...
Adjunct Faculty - Business Administration
Indianapolis, IN ยท On-site
$48.67/hr
Possesses an earned master's degree or higher from a regionally accredited institution in business administration, business education, public administration, management, marketing, or a business ...
Adjunct Faculty - Business Administration
Indianapolis, IN ยท On-site
$48.67/hr
Possesses an earned master's degree or higher from a regionally accredited institution in business administration, business education, public administration, management, marketing, or a business ...
... in business administration, business education, public administration, management, marketing, or a business- administration-related field as appropriate to the program); or 2. Possesses an earned ...
New
... in business administration, business education, public administration, management, marketing, or a business- administration-related field as appropriate to the program); or 2. Possesses an earned ...
New
Adjunct faculty - Business Administration
Fort Wayne, IN ยท On-site
$45.45/hr
... in business administration, business education, public administration, management, marketing, or a business- administration-related field as appropriate to the program); or 2. Possesses an earned ...
New
Adjunct faculty - Business Administration
Fort Wayne, IN ยท On-site
$45.45/hr
... in business administration, business education, public administration, management, marketing, or a business- administration-related field as appropriate to the program); or 2. Possesses an earned ...
New
Possesses an earned master's degree or higher from a regionally accredited institution in business administration, business education, public administration, management, marketing, or a business ...
Possesses an earned master's degree or higher from a regionally accredited institution in business administration, business education, public administration, management, marketing, or a business ...
Marketing Manager
Indianapolis, IN ยท On-site
$22 - $24/hr
Bachelor's degree in Marketing, Business Administration, or a related field. * Minimum of 5 years of experience in marketing within the retail trade or food and beverage industry. * Proven experience ...
Quick apply
Marketing Manager
Indianapolis, IN ยท On-site
$22 - $24/hr
Bachelor's degree in Marketing, Business Administration, or a related field. * Minimum of 5 years of experience in marketing within the retail trade or food and beverage industry. * Proven experience ...
Mba In Marketing information
What types of projects or responsibilities can I expect early in my career after earning an MBA in Marketing?
What is the difference between Mba In Marketing vs Marketing Manager?
| Aspect | Mba In Marketing | Marketing Manager |
|---|---|---|
| Required Credentials | Typically a master's degree in marketing or related field | Often a bachelor's degree with significant experience; some roles prefer an MBA |
| Work Environment | Academic, training, or entry-level corporate roles | Corporate offices, leading marketing teams |
| Employer & Industry Usage | Business schools, marketing firms, corporations | Companies across industries, advertising agencies |
| Search & Comparison Intent | Educational qualification, career pathways | Job roles, responsibilities, salary expectations |
While an MBA in Marketing provides foundational knowledge and advanced skills for a career in marketing, a Marketing Manager is a professional role responsible for overseeing marketing strategies and teams. An MBA can help qualify for a Marketing Manager position, but the role itself involves practical leadership and management responsibilities.
Can you make 300k in marketing?
Is doing an MBA in marketing worth it?
What are MBA in Marketing graduates?
What jobs can you get with a Master's in marketing?
What are the key skills and qualifications needed to thrive as an MBA in Marketing, and why are they important?
What jobs can I get with an MBA in marketing?

Full-time
Medical, Dental, Life, Retirement, PTO
Re-posted 7 days ago
Job description
Home of the nation's number 1 online MBA program, as well as nationally ranked programs like the Full-Time +Flex MBA (number 22), evening Evening MBA (number 16), and undergraduate business programs (number 9), Kelley has been innovating business education for decades.
Job Summary
The Kelley School of Business at Indiana University is seeking a talented storyteller who excels at writing for both print and digital media. The Content Specialist is responsible for ideating, writing, and editing relevant, high-impact copy and marketing content that aligns with Kelley's brand and supports enrollment marketing and brand/reputation efforts across multiple channels, including web, email, and paid media. The Content Specialist is a member of the Content and Creative function, within the Kelley Marketing and Communications team, which guides the creation, delivery, and governance of useful, relevant content for Kelley and its stakeholders.
Department-Specific Responsibilities
- Develops compelling, high-quality content that supports full funnel enrollment marketing efforts, including digital ad campaigns, and effectively communicates the value of Kelley's brand and programs to a diverse range of audiences, with a primary focus on prospective students. Works on projects that support both the Kelley Bloomington and Indianapolis campuses.
- Reporting to the Senior Content Specialist, works closely with Content and Creative colleagues, the Enrollment Marketing Strategy, Brand Strategy, and Digital and Web functions to develop integrated, brand-aligned content that delivers on desired outcomes. Contributes to the development of scalable, reusable content that can be adapted across channels and audiences.
- Writes and edits clear, engaging marketing copy and content for Kelley print and digital media and various channels, including web, email, and paid media.
- Creates compelling content for digital ad campaigns.
- Supports development of copy for paid media campaigns, including creating variations of messaging for testing and optimization.
- Develops content that can be adapted and reused across multiple channels, including breaking down larger pieces into smaller components for modular execution (e.g., headlines, summaries, and calls to action).
- Understands and implements IU's enterprise content strategy to effectively reach Kelley's target audiences and achieve marketing goals.
- Fact checks, proofreads, and edits.
- Coordinates with design, Customer Relationship Management (CRM), and marketing strategy teams to bring projects from concept to completion.
- Collaborates closely with Kelley clients and teams of creative and digital media professionals that include content writers and editors, web and print designers, video producers, photographers, a social media manager, and project managers.
- Optimizes content through editing, repurposing, and adapting existing materials for different channels and audiences.
- Manages and publishes content in IU's content management system.
- Helps maintain IU and Kelley's content standards, style guides, compliance, and voice and tone.
- Manages and implements feedback.
- Keeps up with copywriting and content development trends.
- Collaborates with digital team to support content needs for email and audience-based marketing efforts.
- Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
- Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
- Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
- Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
- May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
- Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
- May provide guidance to lower-level Marketing Generalists.
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
- Bachelor's degree in communications, marketing, English, public relations, or related field
Required
- 2 years in a relevant field
- 2 years in a role focused on content creation and production (e.g., copywriting, content marketing)
- Demonstrated experience writing copy or creating content for a variety of media and channels
- Experience in brand or admissions marketing
Required
- Proficient written and verbal communication skills
- Maintains a high degree of professionalism
- Demonstrates time management and priority setting skills
- Demonstrates a high commitment to quality
- Possesses flexibility to work in a fast paced, dynamic environment
- Seeks to acquire knowledge in area of specialty
- Highly thorough and dependable
- Demonstrates a high level of accuracy, even under pressure
- Demonstrated experience distilling complex information into compelling, accessible content
- Demonstrated experience producing effective creative content for digital ad campaigns, incuding social media content
- Familiarity with adapting content for different audience segments or stages in the user journey
- Experience repurposing content into multiple formats and shorter components
- Understanding of marketing performance metrics (engagement, click-through rate, etc.) and how to shift underperforming content as needed
- Experience using generative AI to enhance creativity and workflows through prompts and careful attention to accuracy
- Exceptional independent copywriting or content creation skills and experience using them to develop clear, concise, and key message-focused communications
- Knowledge of higher education landscape
- Experience independently researching and interviewing subject matter experts
- Ability to capture the voice of a brand/person
- Eagerness to learn and be mentored
- Self-starter who is highly organized and dependable
- Ability to work quickly under tight deadlines
- Demonstrates creativity and problem-solving skills
- Commitment to learning and keeping up with major industry trends
- Understanding of paid media key performance indicators (KPI), web traffic metrics, and search engine optimization (SEO)
- Familiarity with copywriting for paid media
- Familiarity with content strategy principles
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
- Comprehensive medical and dental insurance
- Health savings account with generous IU contributions
- Healthcare and dependent care flexible spending accounts
- Basic group life insurance paid by IU
- Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
- Base retirement plan with generous IU contributions, subject to vesting
- Voluntary supplemental retirement plan options
- Tuition subsidy for employees and family members taking IU courses
- 10 paid holidays plus a paid winter break each year
- Generous paid time off plans
- Paid leave for new parents and IU-sponsored volunteer events
- Employee assistance program (EAP)
Job Classification
Career Level: Career
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
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