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Join to apply for the Director, Digital Strategy role at Adpearance

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Adpearance is a Portland-based, results-driven digital marketing agency that helps businesses to generate the most quality leads possible. We’re well known as the best in automotive and are successfully expanding to more verticals, too. Adpearance is part of Advance Automotive, comprised of a portfolio of SaaS, data, and marketing solutions built for automotive manufacturers and dealers. To learn more about our entire portfolio of automotive brands, visit www.advanceautomotive.ai.

We are hiring for a Director, Digital Strategy – Full-Service, where you will lead a team of experienced Digital Strategists in delivering high-impact marketing and advertising services to some of our most complex and high-value clients across a variety of industries, including capital equipment, home services, hospitality, office equipment, law, and insurance. This role is both strategic and hands-on. You will own a small portfolio of key accounts while also managing a small team of senior Digital Strategists. You’ll set the bar for strategy, communication, and service delivery — and act as the senior resource for clients and team members alike. Your mission is to ensure client satisfaction, deliver measurable results, and help grow account revenue. You’ll collaborate closely with Advertising, Web, and Product teams to improve processes, drive efficiencies, and scale best practices across the Full-Service team.

Responsibilities:

• Lead and manage the Full-Service Digital Strategy team, including hiring, coaching, performance management, and career development.
• Establish team-wide structures, operating rhythms, and technical standards that promote consistent, high-quality work.
• Guide the team in client prep, consulting best practices, and growth/churn analysis.
• Be the team’s strategic anchor — offering support, elevating skills, and setting expectations for client success.
• Step in to support team members in challenging client intersections, upsell, and retention client conversations.

Strategic Client Ownership

• Own 1–3 complex, high-value client relationships — serving as the primary strategic lead.
• Develop and present data-backed recommendations aligned with business goals and marketing best practices.
• Manage services, timelines, and communication in a way that anticipates client needs and exceeds expectations.

Service Oversight & Delivery

• Collaborate with internal teams (e.g., developers, designers, SEO, ad ops) to ensure that deliverables meet both quality standards and business outcomes.
• Oversee client strategies and campaign performance across the Full-Service team, ensuring each engagement is grounded in business insight and aligned to KPIs.
• Step in to support team members on technical questions, strategy validation, or escalation scenarios.
• Build and/or refine internal systems, processes, and documentation to drive efficiency, visibility, and scalability across the team.
• Ensure team strategies evolve in line with industry trends and platform changes.
• Act as a connector between the Full-Service team and other departments — making sure internal handoffs are smooth and client goals remain front and center.

What Success Looks Like:

• High client retention and satisfaction across your team’s portfolio.
• Revenue growth driven by strategic upselling and service expansion.
• Team members are growing, performing, and consistently delivering on their KPIs.
• Clients and internal stakeholders see you as a strategic thought partner and trusted operator.

What You Bring:

• Leadership with follow-through: You know how to build trust, provide clear direction, and hold people accountable — all while supporting their growth.
• Strategic depth: You’re confident consulting with executives, distilling complex ideas, and making data-driven recommendations.
• Digital marketing fluency: Strong knowledge of SEM, SEO, analytics, and modern web strategy.
• Client-first mindset: You anticipate needs, solve problems proactively, and keep communication sharp and transparent.
• Process orientation: You thrive in a dynamic environment by staying organized and building processes that scale.

Qualifications:

• Bachelor's degree or equivalent experience.
• Minimum 8 years in digital strategy, account management, or client services.
• Minimum 3 years leading or managing teams.
• Experience working directly with digital platforms (e.g., Google Ads, GA, Meta).
• Strong attention to detail and process-oriented mindset.
• Strong communicator, collaborator, and systems thinker.
• Occasional domestic travel for client or partner meetings (approx. 3–5 times/year).
• Hybrid role in Portland preferred (2–3 days in-office/week, particularly during onboarding and collaboration periods). Remote candidates also considered.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com.

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Red Clay Media, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

• Seniority levelDirector

• Employment typeFull-time

• IndustriesAdvertising Services

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