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Mastercraft Jobs in Tennessee (NOW HIRING)

Mastercraft Boat Company LLC

MC - Laminator

Vonore, TN · On-site

$16.75 - $20/hr

General Description of Position: Laying in and rolling of chop/mat, biaxial, woven and foam into decks, hulls and liners. Apply sheets of fiberglass and liquid resin to mold of boat and smooth out ...

Mastercraft Boat Company LLC

MC - Grinder

Vonore, TN · On-site

$16 - $20/hr

General Description of Position: Drills holes in decks, hulls, liners, fenders, seats, and small parts. Grinds away excess fiberglass so that parts fit together during assembly. Grinds lip off all ...

Mastercraft Boat Company LLC

MC - Mold Shop

Vonore, TN · On-site

General Description of Position: Maintenance of molds. Duties (Essential): All duties within mold shop: grinding, gelcoat, lamination, mold maintenance and waxing, moving molds into and out of shop.

Mastercraft Boat Company LLC

MC - Rigger

Vonore, TN · On-site

$22.75 - $29.25/hr

General Description of Position: Perform a variety of functions in the assembly of the boats. Duties (Essential): Obtain, review and follow instructions for rigging of each boat. Perform drilling ...

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Mastercraft information

See Tennessee salary details

$6

$12

$17

How much do mastercraft jobs pay per hour?

As of Aug 1, 2026, the average hourly pay for mastercraft in Tennessee is $12.72, according to ZipRecruiter salary data. Most workers in this role earn between $10.48 and $14.18 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Mastercraft position, and why are they important?

To succeed as a Mastercraft, you need advanced craftsmanship, hands-on experience in your specific trade (such as woodworking, metalworking, or boat manufacturing), and mastery of precision techniques. Familiarity with industry-standard tools, equipment, and safety certifications is typically required to ensure quality and compliance. Excellent problem-solving skills, attention to detail, and the ability to mentor apprentices can set you apart in this position. These competencies are essential to maintain high-quality workmanship, lead project teams, and uphold the reputation of the organization.

What is a Mastercraft job?

A Mastercraft job typically refers to a skilled trade or profession that requires expertise and craftsmanship in a specific field. It often involves hands-on work in areas such as woodworking, metalworking, construction, or other specialized trades. Professionals in Mastercraft roles usually have years of experience, training, or certification in their craft. These jobs are highly valued for their precision, attention to detail, and quality workmanship.

What are the opportunities for growth and advancement in a Mastercraft position?

Mastercraft professionals can look forward to several career advancement opportunities, including progression to supervisory or management positions, or even branching out into business ownership. Because of their highly developed expertise, Mastercrafts often have the chance to mentor apprentices, oversee entire projects, and influence process improvements. Demonstrating leadership and consistently delivering exceptional work can pave the way for additional responsibilities or specialized roles within the organization. Many employers value ongoing training, so pursuing advanced certifications or learning new techniques can further enhance career prospects in this field.

What are popular job titles related to Mastercraft jobs in Tennessee? For Mastercraft jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Mastercraft jobs in Tennessee look for? The top searched job categories for Mastercraft jobs in Tennessee are:
What cities in Tennessee are hiring for Mastercraft jobs? Cities in Tennessee with the most Mastercraft job openings:
Mastercraft jobs near you
Infographic showing various Mastercraft job openings in Tennessee as of July 2026, with employment types broken down into 92% Full Time, and 8% Contract. Highlights an 100% Physical job distribution, with an average salary of $26,463 per year, or $12.7 per hour.

Director of Marketing

Mastercraft Boat Company LLC

Vonore, TN • On-site

Full-time

Re-posted 19 days ago

Job description


The Director of Marketing is responsible for leading all marketing efforts for the MasterCraft brand, including brand strategy, product commercialization, consumer demand generation, dealer marketing, events, content, and retail activation.

This role serves as the primary marketing leader for the MasterCraft business, translating enterprise strategy into market-facing execution that strengthens brand equity, drives consumer demand, supports dealer success, and accelerates retail growth.

Working cross-functionally with Sales, Product Development, Engineering, Customer Experience, Dealer Development, and Enterprise Marketing, this person ensures every customer touchpoint reinforces MasterCraft's position as the premium leader in performance towboats.

Key Responsibilities

Brand Strategy & Market Positioning

  • Lead execution of the MasterCraft brand strategy and positioning
  • Ensure consistency across messaging, visual identity, storytelling, and customer experience
  • Monitor consumer trends, market dynamics, and competitive activity
  • Translate customer and market insights into actionable marketing strategies
  • Protect and strengthen MasterCraft's premium market position

Product Marketing & Commercialization

  • Lead go-to-market planning and execution for new products, model year launches, and feature introductions
  • Develop compelling product positioning, messaging, and value propositions
  • Partner with Product Development and Engineering to translate innovation into customer-facing benefits
  • Support launch readiness through dealer education, activation programs, and sales tools
  • Coordinate commercialization efforts across internal stakeholders

Demand Generation & Dealer Marketing

  • Develop and execute integrated marketing campaigns that drive awareness, consideration, lead generation, and retail demand
  • Develop scalable dealer marketing programs, tools, templates, and best practices to improve local marketing execution and consistency across the dealer network.
  • Partner with Sales and Dealer Development teams to improve lead generation, conversion, and dealer effectiveness
  • Optimize campaign performance through data-driven decision making and continuous improvement.
  • Support dealer training and adoption of marketing tools, platforms, and retail programs.
  • Champion the voice of the customer by leveraging consumer insights, ownership data, market research, and competitive intelligence to influence product strategy, customer experience, and marketing investments.
  • Establish performance metrics and scorecards to measure dealer marketing effectiveness, adoption, and return on investment

Content, Events & Customer Engagement

  • Lead content strategy and storytelling efforts across digital, social, experiential, and earned channels
  • Create scalable event frameworks, playbooks, and "Event-in-a-Box" programs that enable dealers to successfully execute local retail-driving events.
  • Develop and implement a comprehensive event strategy designed to drive awareness, consumer enagement, lead generation, and retail sales opportunities.
  • Establish measurement frameworks to evaluate event effectiveness, lead generation, conversion, and return on investment.
  • Continuously optimize event strategy based on performance data, dealer feedback, and consumer insights.
  • Support athlete partnerships, ambassador programs, and community engagement initiatives.
  • Drive ownership experience programs that strengthen loyalty, advocacy, and customer retention.
  • Partner with Enterprise Communications on PR opportunities and brand visibility initiatives.

Leadership & Business Management

  • Lead and develop the MasterCraft marketing team
  • Own segment marketing budgets
  • Establish performance objectives, priorities, and resource allocation plans
  • Partner closely with Enterprise Marketing shared services, including analytics, CRM, marketing technology, consumer insights, communications, and creative resources
  • Ensure alignment between business objectives, product strategy, dealer priorities, and marketing execution

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 8-12+ years of progressive marketing leadership experience
  • Experience leading brand, product, and demand generation initiatives
  • Strong understanding of premium consumer brands and dealer/distribution business models
  • Proven success managing cross-functional initiatives and product launches
  • Demonstrated ability to balance strategic thinking with hands-on execution
  • Experience managing budgets, agencies, and high-performing teams

KPIS & Success Measures

Brand Growth

  • Brand awareness
  • Share of voice
  • Consumer engagement
  • Brand sentiment

Demand Generation

  • Qualified lead volume
  • Funnel conversion
  • Campaign effectiveness
  • Retail activation performance

Dealer Success

  • Dealer adoption of marketing programs
  • Dealer satisfaction
  • Lead quality and conversion

Product Launch Excellence

  • Launch readiness
  • Product adoption
  • Go-to-market execution

Financial Performance

  • Budget effectiveness
  • Market share support
  • Revenue growth contribution


REQUIREMENTS:

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field
  • 8-12+ years of progressive marketing leadership experience, preferably within the marine industry or a related premium consumer brand
  • Experience leading brand, product, demand generation, dealer marketing, and retail activation initiatives
  • Strong creative thinking, problem-solving, and project management skills, with the ability to manage multiple priorities simultaneously
  • Experience managing agencies, budgets, and high-performing teams
  • Strong understanding of marketing analytics, CRM systems, and data-driven decision making
  • Exceptional communication and leadership skills, with the ability to influence and collaborate across all levels of the organization
  • Self-motivated, team-oriented leader who balances strategic thinking with hands-on execution
  • Demonstrates intellectual curiosity, adaptability, accountability, and a continuous improvement mindset
  • Positive, solution-oriented approach with the ability to energize teams and drive results
  • Knowledge of the boating industry and passion for the MasterCraft brand

Ability to travel and attend events up to 50% during peak season