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Mass Affluent Jobs in Raleigh, NC (NOW HIRING)

Sales - Promotes investment and securities products through sales outreach and calling efforts to mass affluent clients or prospects. Consults with clients and prospects to determine their financial ...

Financial Planning Leader

Raleigh, NC · On-site

$73K - $99K/yr

... mass affluent clients. Responsible for managing and preparing financial plans using their background and deep technical planning expertise to drive positive client outcomes, new business revenue and ...

Mass Affluent information

See Raleigh, NC salary details

$26.7K

$55.1K

$58.8K

How much do mass affluent jobs pay per year?

As of Jun 10, 2026, the average yearly pay for mass affluent in Raleigh, NC is $55,139.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,400.00 and $57,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Mass Affluent Relationship Manager, and why are they important?

To thrive as a Mass Affluent Relationship Manager, you need a solid background in finance or business, in-depth knowledge of investment products, and relevant certifications such as FINRA Series 7 or CFP. Expertise in CRM platforms, financial planning software, and compliance systems is typically required. Exceptional interpersonal skills, active listening, and the ability to build trust with clients are crucial for success in this role. These skills ensure effective portfolio management, regulatory compliance, and long-term client satisfaction in a competitive financial services environment.

What is the difference between Mass Affluent vs High Net Worth Individual?

AspectMass AffluentHigh Net Worth Individual
Typical Assets$100,000 to $1 million in investable assets$1 million or more in investable assets
Work EnvironmentFinancial advisory firms, banks, wealth managementPrivate banks, family offices, specialized wealth management
CredentialsFinancial advisors, CFP, CFA often serve bothSame credentials, but clients require more personalized services
Industry UsageCommonly targeted segment in retail banking and wealth managementExclusive clientele, more personalized and bespoke services

The main difference between Mass Affluent and High Net Worth Individuals lies in their asset levels and service needs. Mass Affluent clients typically have investable assets between $100,000 and $1 million, while High Net Worth Individuals possess over $1 million. Financial institutions often serve both groups with similar credentials, but the level of personalized service and exclusivity increases with HNW clients.

What are some common challenges faced by Mass Affluent Relationship Managers when working with high-net-worth clients?

Mass Affluent Relationship Managers often encounter the challenge of balancing personalized service with a large client portfolio. High-net-worth clients expect tailored financial advice and proactive communication, which requires staying up-to-date with market trends and regulatory changes. Additionally, managing complex financial products and ensuring compliance with internal and external policies can add to the workload. Effective time management and strong interpersonal skills are essential to succeed in this dynamic environment.

What professions make 500,000 a year?

Professions that can earn $500,000 or more annually include investment bankers, senior corporate executives, specialized surgeons, and successful entrepreneurs. These roles often require advanced skills, extensive experience, and sometimes significant risk-taking or ownership stakes.

What are Mass Affluent professionals?

Mass Affluent professionals typically work in financial services, focusing on clients who have investable assets that are significant but not high enough to qualify as high-net-worth individuals. They develop financial plans, advise on investment strategies, and offer tailored banking products to help these clients grow and manage their wealth. Their goal is to provide personalized service and help clients achieve their financial objectives, such as saving for retirement, education, or major purchases.
What cities near Raleigh, NC are hiring for Mass Affluent jobs? Cities near Raleigh, NC with the most Mass Affluent job openings:
Premier Advisor or Virtual Premier Advisor - Raleigh, NC

Premier Advisor or Virtual Premier Advisor - Raleigh, NC

Truist

Cary, NC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted yesterday


Truist rating

8.3

Company rating: 8.3 out of 10

Based on 109 frontline employees who took The Breakroom Quiz

34th of 141 rated banks


Job description

The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)Please review the following job description:Serve as primary relationship manager for a portfolio of financially complex client relationships within the defined mass affluent market segment within the Truist footprint. (In a de novo circumstance [limited established portfolio of clients upon job entry], serves to establish new managed portfolio of financially complex client relationships within the defined mass affluent market segment within the Truist footprint). Utilize objective and sound personal financial planning and financial advisory concepts to develop and deepen relationships and provide an integrated delivery of a broad range of retail solutions including banking, mortgage, planning, investments, and insurance services. Leverage the Truist referral network to generate client acquisition and provide comprehensive advice and solutions.

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

1.Serve as the primary relationship manager for a portfolio of mass affluent clients. Sell, deliver and provide ongoing service for a broad range of fee income and retail banking products and services appropriate to mass affluent clients. Premier Bankers should deliver a level of personalized, attentive service that clients deem outstanding.
2.Establish and periodically update understanding of client financial needs and conditions based upon sound profiling and personal financial planning analysis. Proactively work with the financial advisor on assigned investment accounts for adherence to investment and asset allocation objectives and policies.
3.Keep abreast of changing economic, legal, financial planning, investment trends and general market and business issues impacting mass affluent clients. Serve as a personal financial planning/advisory resource for clients, their attorneys and Certified Public Accountants (CPAs).
4.Meet revenue growth, profitability and retention goals by developing new clients, expanding services, and marketing new products to existing clients. Successfully participate in the sales management process, which includes, but is not limited to, the delivery of excellent client service behaviors, support of the Truist segmentation models, full use of the automated sales process and support of referral processes and guidelines. Monitor, maintain and update sales activity, pipeline and other pertinent information using the bank's contact management system.
5.Establish and maintain excellent working relationships with various Truist teammate product and service specialists (Integrated Relationship Management [IRM] partners) who are designated to support client service and development efforts (e.g. banking, mortgage, planning, investments, and insurance services). Ensure an integrated and seamless approach to developing, servicing and enhancing the client portfolio. Serve as an advocate for clients with the IRM partners.
6.Establish and maintain mutually beneficial business relationships with external centers of influence who will enhance business development efforts.
7.Work within existing audit, compliance and regulatory framework in order to ensure a high quality, compliant portfolio of client relationships.
8.Participate in the ongoing implementation and development of the Premier Banking program, including processes, products, services and operating policies and procedures.
QUALIFICATIONS

Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Bachelor's degree with a concentration in business, accounting, finance, banking or equivalent financial services experience and related training.
2. Minimum of five years of financial services experience working with clients dealing with banking, investments, and/or retail lending. (experience may include Retail, Wealth, Advisory, and/or Retail Lending experience) or one years' experience in a financial client relationship manager role.
3. Advanced knowledge of a broad range of personal financial planning/advisory/insurance and investment management/asset allocation concepts and understanding of retail credit and traditional retail bank products for the mass affluent market.
4. A minimum of Securities Industry Essentials (SIE), FINRA Series 7, 66 (63 and 65 in lieu of 66) and applicable Insurance licenses (Life, Health, and Variable) must be active and maintained or must be obtained within 100-150 days of job entry date. Active FINRA licenses must be transferred within 60 days of job entry date. Must be SAFE Mortgage Licensing Act compliant with 30 days of employment in this role, including new or transfer of registration, and applicable NMLS acceptable background check.
5. Strong interpersonal, sales and relationship management skills.
6. Strong written, verbal and presentation skills including demonstrated proficiency in basic computer applications such as Microsoft Office software products.


Preferred Qualifications:

1. Master's degree in business, accounting, finance, or banking.
2. Mass Affluent Banking experience.
3. Completion or enrollment in professional level certification programs (preference in rank order): Certified Financial Planner (CFP), Chartered Financial Analyst.
(CFA), Accredited Asset Management Specialist AAMS , Certified Trust and Financial Advisor CTFA, Chartered Life Underwriter CLU, CRPC - Chartered Retirement Planning Counselor, or ChFC - Chartered Financial Consultant.

4. Completion of Leadership Development Program or Banking School such as Truist Leadership Development Program or Banking School.

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position.Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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About Truist

Sourced by ZipRecruiter

Truist is combining distinctive personal service with investments in innovation to create transformational client experiences. We believe the unique blend of human touch and innovative technology will set us apart, instill confidence, and build deeper levels of trust with our clients

Industry

Finance and insurance

Company size

10,000+ Employees

Headquarters location

Charlotte, NC, US

Year founded

2019