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Martech Analytics Jobs (NOW HIRING)

CloudIngest

Business Architect

Reston, VA · On-site

$63.25 - $82.25/hr

... CMS, Martech, analytics, personalization, CRM, and AI-enabled solutions). • Establish and maintain marketing-specific frameworks, standards, guidelines, procedures, and policies aligned with ...

New

Vanguard

Senior Analyst, Specialist

Malvern, PA

$86K - $114K/yr

... Martech, Analytics, Data Science and Data Engineering stakeholders to translate business questions into rigorous analysis and actionable recommendations & participate in key initiatives, such as the ...

Labcorp

Director, Marketing Data Strategy

Durham, NC · On-site

Ten or more years of experience across marketing data, MarTech, analytics, or digital transformation roles. * Five or more years of experience with customer data ecosystems, including CDPs, data ...

Unisys

ARIS Business Architect

Reston, VA

$63.25 - $82.25/hr

Support the definition, design, and governance of marketing platforms and applications (e.g., CMS, Martech, analytics, personalization, CRM, and AI-enabled solutions). * Establish and maintain ...

Feeld

MarTech Manager

New York, NY · On-site +1

As our MarTech Manager, you will work cross-functionally with Marketing, Engineering, Product, Data ... Strong analytical and problem-solving skills, with a highly data-driven approach to decision-making ...

SelectQuote, Inc.

Manager, MarTech & AI

$115K/yr

As Manager of MarTech & AI you will own the MarTech product roadmap lead AI use case development ... Utilize analytics and data insights to inform decisions and measure the impact of initiatives

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Martech Analytics information

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$64.5K

$125.3K

$179K

How much do martech analytics jobs pay per year?

As of Jun 15, 2026, the average yearly pay for martech analytics in the United States is $125,326.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,000.00 and $149,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Martech Analytics professional, and why are they important?

To thrive in Martech Analytics, you need a strong background in marketing principles, data analysis, and statistics, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms like Google Analytics, marketing automation tools, and data visualization software, as well as knowledge of data privacy regulations, is essential. Strong problem-solving abilities, attention to detail, and effective communication skills help you translate data insights into actionable marketing strategies. These skills and qualities are crucial for optimizing marketing performance and driving data-driven decision-making within organizations.

What is the difference between Martech Analytics vs Data Analyst?

AspectMartech AnalyticsData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related; familiarity with marketing toolsBachelor's in Statistics, Mathematics, or related; proficiency in data analysis tools
Work EnvironmentMarketing teams, digital agencies, tech companiesVarious industries, corporate, finance, healthcare
Employer & Industry UsageMarketing departments focusing on campaign performance and customer insightsData-driven decision making across departments
Common Search & Comparison IntentUnderstanding marketing technology data analysisAnalyzing large datasets for insights

Martech Analytics focuses on analyzing marketing technology data to optimize campaigns and customer engagement, often working closely with marketing teams. Data Analysts have a broader scope, working across various industries to interpret data for strategic decisions. While both roles require analytical skills, Martech Analytics emphasizes marketing tools and platforms, whereas Data Analysts focus on general data interpretation.

What is Martech Analytics?

Martech Analytics refers to the use of marketing technology tools and platforms to collect, analyze, and interpret data related to marketing activities. This field combines marketing expertise with data analytics to help businesses measure the effectiveness of their campaigns, understand customer behavior, and make data-driven decisions. Professionals in Martech Analytics often work with software like Google Analytics, marketing automation platforms, and customer data platforms to optimize marketing strategies and improve ROI.

What are some of the common challenges faced by professionals in Martech Analytics, and how can they be addressed?

Professionals in Martech Analytics often encounter challenges related to integrating data from multiple marketing platforms, ensuring data quality, and communicating actionable insights to non-technical stakeholders. Navigating these challenges requires strong collaboration with marketing and IT teams, continuous learning to keep up with evolving martech tools, and the ability to translate complex analytics into clear recommendations. Building robust data pipelines and fostering open communication within cross-functional teams can significantly improve both efficiency and results.
What cities are hiring for Martech Analytics jobs? Cities with the most Martech Analytics job openings:
Infographic showing various Martech Analytics job openings in the United States as of June 2026, with employment types broken down into 83% Full Time, 4% Part Time, and 13% Contract. Highlights an 75% In-person, 4% Hybrid, and 21% Remote job distribution, with an average salary of $125,326 per year, or $60.3 per hour.

Senior Director, Marketing Planning and Strategy - Personalization and Digital Engagement

Sam's Club

Rogers, AR

$130K - $260K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 27 days ago

Sam's Club rating

6.4

Company rating: 6.4 out of 10

Based on 1,976 frontline employees who took The Breakroom Quiz

17th of 39 rated national retailers

Job description

Position Summary...Sam’s Club is focused on delivering seamless, relevant, and high-impact member experiences across every touchpoint. Personalization is a critical lever to achieve this and requires tight integration across data, orchestration, experience delivery, and measurement.
As the Senior Director, Personalization and Digital Engagement, you will influence the enterprise personalization engine. This includes translating data-driven decisions into executable instructions, enabling consistent and high-quality experience delivery across channels, and ensuring a closed-loop measurement system that continuously improves performance.
This leader will sit at the center of CRM, MarTech, analytics integration, and channel execution—ensuring personalization is not just a strategy, but an operationalized, measurable capability embedded across the business.What you'll do...
Personalization Orchestration (CRM, MarTech & Decisioning): 
Turn strategy and analytics into executable personalization at scale. 
  • Translate Next Best Actions (NBA) and customer insights into clear, channel-ready instructions  
  • Define channel, timing, frequency, and prioritization logic across campaigns and touchpoints  
  • Establish rules for suppression, conflict resolution, and fatigue management  
  • Drive implementation of personalization MarTech selection & implementation 
  • Partner with CRM and MarTech teams to ensure seamless orchestration across systems  
Experience Design & Delivery (by Channel): 
  • Enable teams to design and deliver channel-specific personalized experiences (email, app, SMS, push, paid media, in-club)  
  • Oversee execution of personalized messages, offers, and content across all touchpoints  
  • Drive consistency in brand voice and member experience across channels  
  • Monitor and optimize in-channel performance and execution quality  
Measurement & Feedback Loop: 
  • Define and track enterprise personalization performance and member response metrics  
  • Evaluate ROI, member value exchange, and long-term business impact  
  • Feed insights back into decisioning, strategy, and roadmap prioritization  
  • Partner with data science to evolve segmentation, models, and test-and-learn frameworks  
Cross-Functional Leadership & Integration: 
  • Act as the connective tissue between analytics, product, marketing, and engineering  
  • Ensure alignment across teams to deliver a unified personalization capability  
  • Influence senior leadership to prioritize and invest in personalization initiatives  
Team Leadership & Capability Building: 
  • Lead a team of strategists and specialists across orchestration, experience, and analytics  
  • Build scalable processes, playbooks, and governance for personalization  
  • Coach teams to think beyond channel silos and focus on the end-to-end member journey  
 
What You Bring… 
  • Experience operationalizing personalization—not just defining strategy  
  • Strong understanding of CRM, MarTech (CDP, Orchestration, etc.) ecosystems, and decisioning frameworks (e.g., NBA)  
  • Proven ability to translate data and analytics into scalable execution  
  • Experience leading cross-channel personalization (digital + physical preferred)  
  • Deep analytical mindset with a focus on measurement, testing, and optimization  
  • Ability to build systems and processes that scale across teams and channels  
  • Strong cross-functional leadership and stakeholder influence skills  
  • Comfort operating in ambiguity while building structure and clarity  
  • Passion for improving the end-to-end member/customer experience  
 
Minimum Qualifications 
Option 1: Bachelor’s degree in Business, Marketing, Technology, or related field and 8+ years’ experience in personalization, CRM, analytics, or related area. 
Option 2: 10+ years’ experience in personalization, CRM, analytics, or related area. 
5+ years’ experience leading teams. 
 
Preferred Qualifications 
  • Experience with enterprise personalization platforms and decisioning tools  
  • Background in retail, e-commerce, or membership-based models  
  • Experience building closed-loop measurement systems  
  • Strong partnership experience with product, engineering, and data science teams  
  • Master’s degree in Business, Data Science, or related field  
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $130,000.00 - $260,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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